- Strong Ad Spend Growth Forecast Worldwide
Research Brief, Jack Loechner - Tuesday, October 8, 2013
According to the latest Advertising Expenditure Forecasts from ZenithOptimedia, the global advertisi ...
- Millennials Growing Up, Changing Attitudes
Marketing Daily, Aaron Baar - Saturday, October 5, 2013
"'Useful' is the new 'cool'" for parent Millennials, Jeff Fromm, evp ...
- BK Sees Perception Gains After 'Satisfries' Launch
Marketing Daily, Karlene Lukovitz - Friday, October 4, 2013
Burger King's launch of fries with 30% fewer calories and 40% le ...
- CMOs Still Struggling With Big Data, Social
Marketing Daily, Tanya Gazdik - Monday, October 7, 2013
Top marketers feel even less prepared to cope with Big Data th ...
- Google, Facebook And Yahoo Far Ahead In Mobile Reach
MoBlog, Steve Smith - Monday, October 7, 2013
When it comes to total reach across the app and mobile W ...
- Original Programming Pushing Convenience For Streaming
Research Brief, Jack Loechner - Monday, October 7, 2013
According to a recent analysis of more than 1,000 Americans by Visi ...
- Execs Still Fretting About Social Media
The Social Graf, Erik Sass - Monday, October 7, 2013
While social media is revolutionizing everything from epidemiology to marketing, for ma ...
- Sharing Brands: More Than Just A Twitter Handle
Marketing Daily, Karl Greenberg - Thursday, October 3, 2013
Ninety-one percent of respondents said they want to have a hand ...
- Willful Email Subscribers Don't Read Much Of It
Research Brief, Jack Loechner - Friday, October 4, 2013
According to a new Email Marketing survey from Kentico, only 32% ...
- Study: For Women Monday Is The Ugliest Day Of The Week
MAD, Steve McClellan - Wednesday, October 2, 2013
Sunday's not far behind according to a just out beauty study fr ...
- Consumers To Brands: Pay Attention To Us
MAD, Steve McClellan - Thursday, October 3, 2013
New study finds that a majority of consumers feel marketers could ...
- Tablets, Smartphones Gaining Retail Dominance
Marketing Daily, Sarah Mahoney - Wednesday, October 2, 2013
The study -- a joint effort of Shop.org, the National Retail Federation ...
- Big Win For Those Who Connect With Sports Fans
Marketing Daily, Karl Greenberg - Wednesday, October 2, 2013
According to the annual Fan Engagement Study conducted by IMG unit Catalys ...
- Conscious Lies and Unconscious Secrets
Research Brief, Jack Loechner - Thursday, October 3, 2013
"Secrets & Lies," a new global research study from Young & Rubica ...
- Marriott, Fairfield Inn Tops In Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, October 2, 2013
Two Marriott brands lead in hotel satisfaction, according to the American Custom ...
- How And When U.S. Consumers Use The Mobile Web
Mobile Marketing Daily, Mahi de Silva - Wednesday, October 2, 2013
Wednesday is sports content day? 3 a.m. is for finances? Mornings a ...
- The Global Rise of Mobile Purchasing
MobileShopTalk, Chuck Martin - Wednesday, October 2, 2013
Mobile commerce is still going up around the world. A new repo ...
- M-Commerce Should Expect the 'Better-Than-Expected' This Holiday
MoBlog, Steve Smith - Wednesday, October 2, 2013
Heading into the holiday shopping season, it looks as if some ...
- Google Rolls Out Metrics Tool, Estimates Conversion Tracking To Improve Bids, Budgets
Online Media Daily, Laurie Sullivan - Tuesday, October 1, 2013
Attempting to bridge the gap across devices and media for online a ...
- Trust Is A Must
Research Brief, Jack Loechner - Wednesday, October 2, 2013
According to Nielsen's latest Trust In Advertising study, earning consumer trust, wheth ...
- Millennials, Everyone Else Love Different Brands
Marketing Daily, Karl Greenberg - Monday, September 30, 2013
Both Millennials and the general market ranked Google among brands they lo ...
- Ikea, Menards Tops In Customer-Loving
Marketing Daily, Sarah Mahoney - Monday, September 30, 2013
Dunnhumby says all retailers in the category excel at having a stro ...
- Forrester On In-App Ads: Do It Right Or Go Home
Marketing Daily, Karl Greenberg - Monday, September 30, 2013
Tablets and smartphones are becoming the de facto devices for going onlin ...
- Mobile Shopping Research Jumps To 73%, Purchases Follow
Online Media Daily, Laurie Sullivan - Monday, September 30, 2013
Mobile devices are turning into time-saving search tools. In fact, 56% sa ...
- SMBs "Can't Afford" To Outsource More Marketing Initiatives
Research Brief, Jack Loechner - Tuesday, October 1, 2013
According to new survey data from Constant Contact, while most small busine ...
- Execs Not Sure Where Social Media Goes in Org Chart
The Social Graf, Erik Sass - Tuesday, October 1, 2013
Sure, social media is important for business, but who should be responsib ...
- Consumers Happier With Faster Internet
Marketing Daily, Aaron Baar - Friday, September 27, 2013
"It's not just the speed alone; it's the reliability, clarity and a ...
- Sam Adams Tops In Brand Rankings
Marketing Daily, Tanya Gazdik - Sunday, September 29, 2013
American craft and global-based brands dominate both the top five overall consum ...
- Mobile Will Supply More Than A Third Of Ad Growth This Year
Mobile Marketing Daily, Steve Smith - Monday, September 30, 2013
The share of global ad expenditures going to smartphone and tablet platfor ...
- Digital Media Content & Technology Spend to Reach $1 Trillion in 2013
Research Brief, Jack Loechner - Monday, September 30, 2013
According to a new report by PQ Media, digital media spending, includi ...