- SMG, PulsePoint Group Strike Accord
MAD, Steve McClellan - Tuesday, November 5, 2013
Research firm PulsePoint Group is launching a new social strategy framework a ...
- BDO: CMOs Predict Tepid Holiday; Hot Tech
Marketing Daily, Sarah Mahoney - Monday, November 4, 2013
CMOs at the country's leading retailers are expecting a so-so holiday, repor ...
- Getting News On Facebook Is An Incidental Experience
Research Brief, Jack Loechner - Tuesday, November 5, 2013
Most U.S. adults do not go to Facebook seeking news, the onli ...
- The Halloween Treat Is Free Shipping For Christmas
Research Brief, Jack Loechner - Monday, November 4, 2013
According to a survey involving retailers that Shop.org polled earlier this ye ...
- How To Opt Out From Information Tracking On Bing, Google, Yahoo Search Data
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 1, 2013
Privacy has become a real concern for most, and this week's repor ...
- Send Those Branded Emails To Apple Devices
Marketing Daily, Karl Greenberg - Thursday, October 31, 2013
If the recipient has a mailbox, the correspondent doesn't care what ki ...
- Wireless Carriers Struggling With Consumer Expectations
Marketing Daily, Aaron Baar - Friday, November 1, 2013
According to a study from Interakt, more than one-third of wireless custome ...
- How People Shop: Mobile vs. PC
MobileShopTalk, Chuck Martin - Friday, November 1, 2013
It's no secret that mobile is becoming a significant influence at eve ...
- Email Promotion and Delivery To Max Revenue
Research Brief, Jack Loechner - Friday, November 1, 2013
According to new research from Retention Science identifying the types of promotion ...
- Moms With Young Kids More Active on Social Media
The Social Graf, Erik Sass - Friday, November 1, 2013
Moms with children under the age of five are more active ...
- Marketing, IT Do Not Play Nice
Marketing Daily, Tanya Gazdik - Thursday, October 31, 2013
Despite a desperate need for cooperation, most IT and marketing departments ...
- Young Sort-Of Affluents Plan To Spend Like Affluents
Marketing Daily, Karl Greenberg - Wednesday, October 30, 2013
While members of the upper crust are planning to lighten their walle ...
- Web Media Influences Half Of Store Sales
Online Media Daily, Laurie Sullivan - Wednesday, October 30, 2013
Consumers influenced by Web media who complete the purchase in a sto ...
- Non-cash Corporate And Consumer Incentives A $77 Billion Market
Research Brief, Jack Loechner - Thursday, October 31, 2013
A new study conducted by the Incentive Federation, in partnership with Aspe ...
- Google Speeds Searches
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 30, 2013
The University of Southern California conducted a study that found Google increased t ...
- Keeping Eyes On How They Shop, Surf And Share
Engage:Affluent, Skip Brand - Wednesday, October 30, 2013
Targeting affluents? Want to know what they are buying and where th ...
- Nielsen: Big Ad Spenders Keep Wallets In Pockets
Marketing Daily, Karl Greenberg - Tuesday, October 29, 2013
Worldwide, companies are increasing spend as markets recover from the recession. Expenditur ...
- Next Generation Word-Of-Mouth Measurement Metric?
Research Brief, Jack Loechner - Wednesday, October 30, 2013
Business leaders incorporating NPS into their executive dashboard are constantly striving ...
- Big Brands Lag on YouTube
The Social Graf, Erik Sass - Wednesday, October 30, 2013
Advertisers have long recognized the value of video, with its combination ...
- Affluents: Louis Vuitton Most Overrated; Nordstrom Least
Marketing Daily, Sarah Mahoney - Monday, October 28, 2013
"Brands need to do a better job communicating quality and value ...
- Switching Service-Provider Economy in U.S. Represents $1.3 Trillion Opportunity
Research Brief, Jack Loechner - Tuesday, October 29, 2013
According to the ninth annual Accenture Global Consumer Pulse Survey, which look ...
- Pediatrics Guidelines Focus on Screens, Not Social Media
The Social Graf, Erik Sass - Tuesday, October 29, 2013
With typical self-involvement, the media is buzzing about media -- specifically, t ...
- CE Force Remains Strong This Holiday Season
Marketing Daily, Aaron Baar - Friday, October 25, 2013
According to the Consumer Electronics Association, nearly three-quarters of consumers plan ...
- Association Of Surfing Professionals Hangs Ten
Marketing Daily, Karl Greenberg - Friday, October 25, 2013
The Association of Surfing Professionals will begin riding bigger waves next yea ...
- Dollar General Beats Walmart
Marketing Daily, Sarah Mahoney - Sunday, October 27, 2013
Affluent shoppers are the fastest-growing users of dollar stores, says Mike Pagli ...
- New Research Predicts How Newly Insured Hispanics Will Influence The Healthcare System
Marketing: Health, Eric Talbot - Monday, October 28, 2013
For those in the healthcare industry, the anticipation of what the Affordab ...
- Teen Spending Slows; Browsing More on Mobile
Research Brief, Jack Loechner - Monday, October 28, 2013
According to the recent Piper Jaffray semi-annual "Taking Stock With Teens" consum ...
- Facebook Can Deduce Romantic Connections
The Social Graf, Erik Sass - Monday, October 28, 2013
Facebook: is there anything it can't snoop? If anyone needs additional pro ...
- Pediatrics Group Warns That Kids Are Online Too Much
VidBlog, P.J. Bednarski - Monday, October 28, 2013
The American Academy of Pediatrics today said parents should limit their ki ...
- Most Marketers Maintaining Or Increasing Budgets, Report Finds
MAD, Steve McClellan - Thursday, October 24, 2013
Nearly 90% of marketers surveyed by Forbes and gyro say they a ...