- Google Me: Vanity Searches Plateau
SearchBlog, Laurie Sullivan - Monday, September 30, 2013
In a Pew Research Study conducted between April and May 2013, P ...
- Focus On Search Goals First, Not Tools
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 27, 2013
Mackenzie Fogelson takes us through a five-stage process to ensure that markete ...
- RKG Finds Inconsistent PLA Targeting
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 27, 2013
Andy Taylor points to a points to a post written by Geor ...
- The Price Of Parenthood
Engage:Moms, India Wooldridge - Friday, September 27, 2013
Earlier this week, we launched the Truth about Affluence study that soug ...
- Is Marketing Research Dead?
Marketing Daily, Allen DeCotiis - Friday, September 27, 2013
How do research and marketing professionals recapture the growth of our industr ...
- Study Ranks Brands' 'Human' Quotient
Marketing Daily, Karlene Lukovitz - Thursday, September 26, 2013
It says that we're now in a "Human Era" in which compa ...
- Consumers Desperate For More Personalization During Purchase
Online Media Daily, Gavin O'Malley - Thursday, September 26, 2013
Consumers are craving more personalized, less siloed shopping experiences and could ...
- 242 Million Listeners On Radio Weekly
Research Brief, Jack Loechner - Friday, September 27, 2013
According to the Arbitron highlights from its National Radio Listening Report, radio ...
- TV Viewers Explore Various Options To Find Shows
MediaDailyNews, Wayne Friedman - Wednesday, September 25, 2013
One ongoing question for forward-looking TV marketers in a digital and D ...
- Study: Paid Search Boosts Invisible Organic Campaigns
Online Media Daily, Laurie Sullivan - Thursday, September 26, 2013
The daunting task for search marketers to understand the relationship between pa ...
- Issue Solutions Creates Strong Lead Generation
Research Brief, Jack Loechner - Thursday, September 26, 2013
Marketers are well along in their adoption of lead-generation practices, according ...
- UM: Social Media Now 'Integral Part' Of Most People's Lives
MAD, Steve McClellan - Wednesday, September 25, 2013
New agency research finds that one-third of Americans see themselves as "alwa ...
- Marketers Launch Early Holiday, Spurn Mobile
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2013
The earlier campaigns are driven by what Bill Tancer, general manager ...
- Marketers Missing The Boat With Black Audiences
Marketing Daily, Tanya Gazdik - Wednesday, September 25, 2013
With a current buying power of $1 trillion that is forecast ...
- A New Era at the Advertising Research Foundation
MediaDailyNews, Gayle Fuguitt - Wednesday, September 25, 2013
The consumer is in charge - we know that. What's news tod ...
- Three Doctor Visits and 52 Hours of Online Health Search A Year
Research Brief, Jack Loechner - Wednesday, September 25, 2013
Results from a national consumer survey conducted by Makovsky Health and Kelt ...
- Social Media Spam Increasing, 20% on Brand Accounts
The Social Graf, Erik Sass - Wednesday, September 25, 2013
No matter how you slice it, spam sucks: it's annoying for Intern ...
- Newspaper Coupons First Choice For Savings
Research Brief, Jack Loechner - Tuesday, September 24, 2013
According to the Valassis annual Purse String Survey, millennials rely more heavi ...
- Report: Clients Take Two Months (Or More) To Pay Their Digital Shops
MAD, Steve McClellan - Monday, September 23, 2013
Results from the new study, based on over 2,500 invoices, differ fr ...
- Forrester: U.S. Leads In eCommerce Readiness
Marketing Daily, Laurie Petersen - Sunday, September 22, 2013
The U.S. is a full 22 points ahead of the nearest contende ...
- Tablets, Tablets, Everywhere; Is The Thrill Still There?
Marketing Daily, Karl Greenberg - Saturday, September 21, 2013
Tablet sales are likely to be up 70%, stealing sales from lapto ...
- Updated: FTC Consent Creates New 'Blueprint' For Nielsen, Technically Puts It in JV With comScore
MediaDailyNews, Joe Mandese - Monday, September 23, 2013
One of the ironic results of Nielsen's decree settling the FTC's revi ...
- Dick Tracy Wrist Watches Not Ready For Prime Time
Research Brief, Jack Loechner - Monday, September 23, 2013
According to a new study released today by TNS, despite recent effor ...
- The Affluent Population Grows In Size & Financial Resources
Engage:Affluent, Stephen Kraus - Friday, September 20, 2013
This week we released the 2013 Ipsos Affluent Survey USA, a stu ...
- Marketers Should Take Women Seriously As Consumers
Marketing Daily, Karl Greenberg - Thursday, September 19, 2013
Women are bringing in a bigger and bigger slice of the househo ...
- Cause Marketing Getting Back On Track
Marketing Daily, Aaron Baar - Thursday, September 19, 2013
"Some [companies] may have gotten a little skittish, significantly in the latt ...
- Nielsen, Arbitron Consent Said To Be Imminent: Would License PPM To comScore, Not Necessarily Others
MediaDailyNews, Joe Mandese - Friday, September 20, 2013
Media research sources have been buzzing this week on speculation that ...
- The Digital Elite Traveler
Research Brief, Jack Loechner - Friday, September 20, 2013
According to the Global/Harrison Group 2013 Portrait of Digital Travelers, newly-released ...
- Y&R Study Reveals Consumers' Hidden Side
Marketing Daily, Tanya Gazdik - Wednesday, September 18, 2013
Consumers hide their motivations. Although they claim that achieving "meaning in lif ...
- Screenjumpers Double Time Online
Research Brief, Jack Loechner - Thursday, September 19, 2013
According to a new report from comScore and Jumptap, soaring smartphone a ...