- Nielsen: Consumers Trust WOM Over Other Messaging
Marketing Daily, Aaron Baar - Tuesday, September 17, 2013
According to Nielsen's 2013 "Global Survey of Trust in Advertising," 84% ...
- Landor: Traditional Brands, Not Tech, Build Strength
Marketing Daily, Karl Greenberg - Tuesday, September 17, 2013
Quilted Northern, Jockey and Dawn did the best job among all oth ...
- Marketing and IT Still Circling The Campfire
Research Brief, Jack Loechner - Wednesday, September 18, 2013
In the coming years, Chief Marketing Officers (CMOs) are projected to spe ...
- Kids Using Tablets, Apps More
Marketing Daily, Aaron Baar - Monday, September 16, 2013
According to research from The NPD Group, nearly 80% of parents w ...
- A Third of Mobile Web Users Access Net Via Phones
Online Media Daily, Mark Walsh - Monday, September 16, 2013
Nearly two-thirds of U.S. mobile users now go online using their phone ...
- Appetite For Smart TV Grows
Research Brief, Jack Loechner - Tuesday, September 17, 2013
A new U.S. study into the impact of Smart TV advertising a ...
- Nike, Burberry Among Rising Fashion Brands
Marketing Daily, Laurie Petersen - Sunday, September 15, 2013
"What we're seeing is a greater mix of luxury and leisure th ...
- Digital Layaway
Research Brief, Jack Loechner - Monday, September 16, 2013
According to a recent eMarketer projection, reported by Thad Rueter, Senior Edit ...
- Consumers Not Sold On Wearable Tech
Marketing Daily, Aaron Baar - Thursday, September 12, 2013
Consumers are not lacking in awareness when it comes to Google Gla ...
- Printing Services Industry Absorbed by Printers & Online Media
Research Brief, Jack Loechner - Friday, September 13, 2013
Because demand for printing services is tied to the performance of t ...
- Report:Sustainability A Big So What For U.S. Consumers
MAD, Steve McClellan - Wednesday, September 11, 2013
The study from The Big Picture blames government and business for faili ...
- Clean Diesel Tracking Well As Makers Raise Stakes
Marketing Daily, Karl Greenberg - Thursday, September 12, 2013
Is clean diesel coming to the U.S.? Well it's already here ...
- Agencies and Marketers Find Common Ground
Research Brief, Jack Loechner - Thursday, September 12, 2013
According to the 2013 RSW/US agency-marketer business report, regarding issues related ...
- Marketers to Spend More on Social Media, But ROI Remains Nebulous
The Social Graf, Erik Sass - Thursday, September 12, 2013
There was good news and bad news for social media marketing ...
- How To Brand A TV Network: Q&A With Turner's Jon Marks
TV Board, Charlene Weisler - Thursday, September 12, 2013
Jon Marks has had a long and successful career in media, starti ...
- Google To Build Online Education Platform With MIT, Harvard
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 11, 2013
Google formed a partnership with EdX, the not-for-profit online learning initiative, ...
- Ad Viewability Registers Online Uptick, Fraud Dips
Online Media Daily, Gavin O'Malley - Wednesday, September 11, 2013
It hasn't been an easy transition, but the Web continues to ...
- Flash Ad Takeovers Drive 55% Of Consumers Away
Online Media Daily, Tyler Loechner - Tuesday, September 10, 2013
Adblade, a content-style ad network, commissioned a study carried out by resear ...
- Which Day Will Your Facebook Brand Post Work Best?
Research Brief, Jack Loechner - Wednesday, September 11, 2013
Veronika Fuleova, Social Media Editor at Socialbakers, reports that Facebook updates perfo ...
- Automotive Shoppers Are Mobile Shoppers
Marketing Daily, Karl Greenberg - Monday, September 9, 2013
Auto shoppers are using computers and mobile devices -- both smartphones a ...
- InboundWriter Predicts Whether Content Drives Measurable Results
Online Media Daily, Laurie Sullivan - Tuesday, September 10, 2013
The battle to predict whether content will drive measurable, financial metrics continu ...
- Agencies Flock To Social
Research Brief, Jack Loechner - Tuesday, September 10, 2013
According to the most recent quarterly survey compiled by STRATA, interest ...
- It's Complicated: Cross-Platform Behaviors Emerge
Data and Targeting Insider, Steve Smith - Monday, September 9, 2013
A new study of cross-screen media consumption shows just how profoundly devi ...
- Carriers Command Consumer Loyalty
Marketing Daily, Aaron Baar - Friday, September 6, 2013
"There's a lot that goes into having more loyalty -- how ...
- Product Listing Ads Winning Click-Throughs
Research Brief, Jack Loechner - Monday, September 9, 2013
According to a new report from Marin Software, Google's Product Listing A ...
- Social Media Can Help Reduce HIV Risk
The Social Graf, Erik Sass - Monday, September 9, 2013
By enabling harmful or helpful behaviors, social media can do bad ...
- ANA: In-House Agencies Moving In-House
Marketing Daily, Karl Greenberg - Thursday, September 5, 2013
The survey-based study says more and more marketers are going in-house f ...
- Influence of Social Media on Global Purchasers
Research Brief, Jack Loechner - Friday, September 6, 2013
According to the findings of a new study by Ipsos OTX, 3 ...
- Insiders, Consumers Agree: Amazon Top Online Retailer
Marketing Daily, Sarah Mahoney - Wednesday, September 4, 2013
After Amazon and eBay, which came in at No. 3, the remaini ...
- Pay-TV Providers Lacking App Awareness
Marketing Daily, Aaron Baar - Wednesday, September 4, 2013
According to Digitalsmiths, consumers are increasingly seeking on-demand content from third-party a ...