• by Jack Loechner , Staff Writer @mp_research, September 11, 2013

Veronika Fuleova, Social Media Editor at Socialbakers, reports that Facebook updates perform differently depending on the day of the week they’re posted. She says that the search for the ideal day to post on Facebook will never tire because brands will always be cautious about timing when it comes to reaching their audience. But to be frank, she says, there is no (overall) ideal day for posting, as so many factors influence the level of engagement the content triggers.

The industry in which one operates, the market specifics, the nature of the product/service portfolio, the demographic characteristics of the target audience, and things like the season of the year will inevitably have an impact on performance. For instance, facebook Fans start their week with cars. This doesn’t mean you shouldn´t post content during the whole week, but it seems that Fans of car manufacturers love to start their week with cars.

Monday (11%) has the highest Engagement Rate followed by Wednesday and Saturday both around (10%) in the “car Fan” industry. These Fans mainly interact with albums and photos because they love to see and admire the cars in great visuals. And Sunday (09%) seems to be driving the least activity for these posts, while BMW drives the most action on Monday night.

In addition, the Facebook platform, as well as the audience, are constantly evolving, so different studies conducted in different time ranges will showcase different results.

However, to see what brands are doing and how different strategies work for them, the study analyzed 2,858,620 Facebook posts (from 23 000 brand pages) from April 30^th to July 28th, 2013 in order to show you which day of the week page administrators preferred for posting during this period, and which days of the week provided the biggest “Engagement Rate” potential.

The figures show that Page Admins prefer to post from Tuesday to Friday, and they often disregard Saturdays and Sundays. The results show that updates posted on Monday have the biggest chance of ranking in the top 4,000 most engaging posts of that day, followed by Wednesday and Friday as strong days to reach out to fans. Weekends did not work out as well for the studied brands, although low traffic usually translates into more interactions (Likes, Comments, and Shares).

In a similar recent study for Twitter, the results showed that weekends were very promising in terms of Engagement Rate, says the report. Followers kept on retweeting and mentioning brands on Saturdays and Sundays, perhaps due to the lower traffic.

For additional information, please visit Socialbakers here.