According to a recent analysis of more than 1,000 Americans by Vision Critical, posted by Bruce Friend, when it comes to video streaming, convenience beats any other factor in driving traffic.
However, original programming will take over similar to HBO original shows like "Boardwalk Empire" and "Game of Thrones" keeping the network in the game, opines the report.
The rise of Nexflix
original shows, accessible through online streaming, has been quickly growing and a trend traditional TV needs to catch up to. Today, 46% of Americans pay for a streaming service, with Netflix being
the most popular, especially among Millennials.
Reasons for Streaming (% of Respondents)
- Convenient watching 74%
- Catching up on episodes
67%
- Fewer commercials 67%
- Watching full seasons 66%
- Reasonable cost 63%
- Original programming 47%
Most popular streaming service
- Netflix overall 27%
- Netflix (age 18-24) 40%
Most Popular Method Of Watching Shows |
Watching Shows | % of Respondents |
Live TV | 75% |
DVR | 38 |
Paid streaming/downloading | 26 |
DVD or Blu-ray | 25 |
Game console | 16 |
VOD | 16 |
iPad or other tablet | 14 |
Smartphone | 13 |
Bit Torrent | 8 |
Male | 11 |
Female | 5 |
Young adult | 18 |
Source: VisionCritical, October 2013 |
For more information
from VisionCritical, please visit here.