• by Jack Loechner , Staff Writer @mp_research, October 7, 2013

According to a recent analysis of more than 1,000 Americans by Vision Critical, posted by Bruce Friend, when it comes to video streaming, convenience beats any other factor in driving traffic. However, original programming will take over similar to HBO original shows like "Boardwalk Empire" and "Game of Thrones" keeping the network in the game, opines the report.

The rise of Nexflix original shows, accessible through online streaming, has been quickly growing and a trend traditional TV needs to catch up to. Today, 46% of Americans pay for a streaming service, with Netflix being the most popular, especially among Millennials.

Reasons for Streaming (% of Respondents)

• Convenient watching   74%
• Catching up on episodes   67%
• Fewer commercials   67%
• Watching full seasons   66%
• Reasonable cost    63%
• Original programming   47%

Most popular streaming service

• Netflix overall   27%
• Netflix (age 18-24)   40%

Most Popular Method Of Watching Shows
Watching Shows	% of Respondents
Live TV	75%
DVR	38
Paid streaming/downloading	26
DVD or Blu-ray	25
Game console	16
VOD	16
iPad or other tablet	14
Smartphone	13
Bit Torrent	8
Male	11
Female	5
Young adult	18
Source: VisionCritical, October 2013

For more information from VisionCritical, please visit here.