An overwhelming 77% of respondents are unlikely to welcome an unsolicited email even if it caters to their particular interests. And of the email lists to which recipients willfully subscribe:
37% of respondents willfully subscribe to 1-5 email lists. 31% subscribe to 6-10 lists, 14% subscribe to 11-15 lists, 7% subscribe to 16-20 lists, and 5% subscribe to more than 20 lists.
Survey participants mark email from legitimate companies as spam because:
The study found that 45% of those surveyed will perform the action requested in marketing emails about 1-2 times per month. Such actions may include learning more about a product or taking part in a sale. 21% will perform requested actions 3-4 times per month, 8% will perform 5-6 actions per month, and less than 1% will perform 7-8 actions per month. 5% will perform more than 10 actions per month, and 18% will never respond to a call to action.
Kentico CEO and Founder Petr Palas says "… even as marketers become better at catering to the interests of email recipients… still face an uphill battle in reaching customers in ways that resonate… new customers must be discovered via other channels… social media, search, and more… as willful subscribers… tend to ignore much of these messages in their inbox… need to keep customers engaged on a variety of fronts… “
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