- Social Media Has Growing Influence On TV Viewing
MediaDailyNews, Wayne Friedman - Monday, June 10, 2013
Social media as it applies to TV influence is still a mix ...
- Starcom's Desmond: Media Models Need To Change, Future Is Multiscreen Use
MediaDailyNews, Steve McClellan - Monday, June 10, 2013
For years traditional media research has measured consumer usage of individual channel ...
- Nielsen's Moult To Run Rival Innerscope, Push Emotion On Madison Avenue
MediaDailyNews, Joe Mandese - Tuesday, June 11, 2013
Marketing and media research industry vet Bill Moult has one of t ...
- One-Third Of Americans Own A Tablet
Online Media Daily, Mark Walsh - Monday, June 10, 2013
More than a third (34%) of U.S. adults now own a tabl ...
- The Various Purchase Paths Of Digital Shoppers
Research Brief, Jack Loechner - Tuesday, June 11, 2013
In a recent study by GroupM Next, with Compete, among more th ...
- Aging Pet Owners, Aging Pets
Engage:Boomers, Stephen Reily - Monday, June 10, 2013
Recently, we conducted a survey on pet owners among the women ag ...
- Cross-Platform, ESPN Reaches Nearly 75% Of Men Per Month
MediaDailyNews, David Goetzl - Monday, June 10, 2013
ESPN reached nearly three in four American men with its TV a ...
- LGBT Community Seen As Mobile Pioneers
Online Media Daily, Gavin O'Malley - Friday, June 7, 2013
Madison Avenue has assigned a new label to every lesbian, gay, bisexua ...
- Increasing Audience Engagement is Future for News Media
Research Brief, Jack Loechner - Monday, June 10, 2013
According to the annual World Press Trends survey of the World Associati ...
- One-Third Of Grocery Shoppers Uses Mobile In Stores
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 7, 2013
One in three grocery shoppers uses a mobile device while in ...
- Wanted: Immersive, Interactive Entertainment Experiences
Around the Net In OMD Europe, Nina Lentini - Thursday, June 6, 2013
Edelman PR has released the findings from its seventh annual 'Global Entertainme ...
- The Art Of Shopping Engines, Product Feeds
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 7, 2013
Christina Hall gives us the lowdown on comparison shopping engines and w ...
- Google Search Predicts Movie Box-Office Revenue
Online Media Daily, Laurie Sullivan - Thursday, June 6, 2013
Searches on Google foresee presidential outcomes and consumer buying trends. Now t ...
- A Tale Of Two Mobile Devices: Madison Ave. Begins Segmenting Tablets Vs. Smartphones
Online Media Daily, Joe Mandese - Friday, June 7, 2013
If the last several years have been the "year of mobile," 20 ...
- Shopping Centers Morphing To Lifestyle Centers
Research Brief, Jack Loechner - Friday, June 7, 2013
Recent trends in U.S. retail suggest that shopping is becoming America's favori ...
- How Digital Is Changing This Market
Engage:Hispanics, Jose Villa - Thursday, June 6, 2013
It's hard to find anyone who doesn't agree that Hispanics are o ...
- More Access, More Devices Mean More Spending
Marketing Daily, Aaron Baar - Wednesday, June 5, 2013
Increasing Internet access, particularly through the mobile channel, and the expected explosi ...
- Digital Resistance: Will U.S. Warm To Online Groceries?
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
For all of America's enthusiasm for e-commerce, when it comes to grocerie ...
- Tablets Displacing Portable PCs
Research Brief, Jack Loechner - Thursday, June 6, 2013
According to a new forecast from the IDC) Worldwide Quarterly Tablet Tracke ...
- 40% Of Consumers Call Social Media 'Critical'
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 4, 2013
Four in ten British consumers believe it's "crucial" that small businesses mainta ...
- Most Affluent Are On Multi-channel Media Diet
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 4, 2013
Ninety percent of Europe's most affluent own at least one mobile intern ...
- PLAs Taking 80% Of Search Results Page
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 5, 2013
Google product listing ads (PLAs) continue to take more space on t ...
- Netflix Leads Subscription Streaming (By Far)
Marketing Daily, Aaron Baar - Tuesday, June 4, 2013
Despite (or perhaps because of) its highly publicized shift into more streami ...
- Teens Content Manage on Facebook For Privacy; Twitter More Public
Research Brief, Jack Loechner - Wednesday, June 5, 2013
According to a recent PewResearch study about teens' privacy management on soci ...
- Breakfast Only Growth At Quick Serve Restaurants
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 4, 2013
According to NPD Group, morning traffic was up 2% during the fir ...
- EBay, Walmart, McDonald's Top Cause Fundraisers
Marketing Daily, Sarah Mahoney - Monday, June 3, 2013
Analyzing the results from leading companies and campaigns, CMF reports that eB ...
- Future Marketers Say Facebook Most Important Social Communicator And Twitter An Ad Medium
Research Brief, Jack Loechner - Tuesday, June 4, 2013
According to results from a report by the MediaSchool Group, 70% ...
- Kids Are Lying Little Weasels Who Lie: Study
The Social Graf, Erik Sass - Tuesday, June 4, 2013
Stop the presses and take a seat everyone: you're going to wa ...
- Boomers Drive Auto Sales
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 3, 2013
Baby Boomers -- especially 55 to 64 -- remain at least ...
- Could America Lose Its Taste For Sweets?
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 3, 2013
In a nation obsessed with weight loss and healthier eating habits, childr ...