- Search Turns To Discovery, But Marketers Missing The Mark
SearchBlog, Laurie Sullivan - Wednesday, June 19, 2013
Search engines remain the top tool for finding search engines, but ...
- Be Persistent, Colorful, Short, Valuable: IAB Issues Mobile Creative Manifesto
Mobile Marketing Daily, Steve Smith - Tuesday, June 18, 2013
In tandem with the Cannes Lions celebration this week, the IAB survey ...
- Tablet Ownership Almost Doubles
Research Brief, Jack Loechner - Tuesday, June 18, 2013
According to the Pew Research Center, 34% of American adults report ownersh ...
- Post-Scandal, Verizon's Reputation Takes Hit
Marketing Daily, Aaron Baar - Friday, June 14, 2013
"Lots of consumers had heard about [the story] and perceived it ...
- BrightRoll, Google Battle For Video Ad Supremacy
Online Media Daily, Gavin O'Malley - Friday, June 14, 2013
The video ad marketplace continues to resemble the story of David a ...
- Online Video Gets Global Vote
Research Brief, Jack Loechner - Monday, June 17, 2013
According to a recent worldwide study conducted by Be On, the n ...
- Search Signals From Balloons
SearchBlog, Laurie Sullivan - Monday, June 17, 2013
Google scientists believe hot air balloons can lead to a truly connect ...
- Measuring The Unmeasured At The ARF
TV Board, Charlene Weisler - Monday, June 17, 2013
Just like everything else in the media landscape today, research is undergoi ...
- Outback, Panera Lead 'Customer-Centric' Rankings
Marketing Daily, Karlene Lukovitz - Thursday, June 13, 2013
The overall top-10 U.S. CCI ranking -- across all restaurant formats ...
- IPhone Buyers Still Brand Loyal
Marketing Daily, Aaron Baar - Thursday, June 13, 2013
"A lot of people have been down on Apple recently, and everyo ...
- Dior Taps 'Twilight' Hunk Pattinson
Marketing Daily, Sarah Mahoney - Thursday, June 13, 2013
The company says photographer Nan Goldin shot the print campaign, with broadca ...
- J.D. Power: Ace Sets Pace At Retail
Marketing Daily, Karl Greenberg - Thursday, June 13, 2013
J.D. Power's study measures home improvement retail satisfaction based on staff a ...
- Online Content Sourcing Critical For B2B Buyers
Research Brief, Jack Loechner - Friday, June 14, 2013
According to a new study by the Chief Marketing Officer (CMO) Counc ...
- Global Study Shows Growth Of Digital Journalism
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 12, 2013
A global survey of journalists has underlined the growth of online journalis ...
- On-the-Go Shoppers Fuel Convenience Store Growth
Marketing Daily, Sarah Mahoney - Wednesday, June 12, 2013
IRI says there are now some 149,000 convenience stores, with roughly two-thir ...
- Many Grooms Overwhelmed By Wedding Planning
Marketing Daily, Tanya Gazdik - Wednesday, June 12, 2013
With the height of wedding season upon us, research shows that ma ...
- AutoPacific: Buick And Cadillac Top Brands
Marketing Daily, Karl Greenberg - Wednesday, June 12, 2013
Auto consultancy Tustin, Calif.-based AutoPacific reports in its 17th annual Vehicle Satisfacti ...
- Missed Digital Ops Hurt Marketers, Trad Media Scores Credibility Points
Online Media Daily, Laurie Sullivan - Wednesday, June 12, 2013
Some 43% of consumers say most marketing "is a bunch of B.S. ...
- Online Shoppers Want Choice And Convenience
Research Brief, Jack Loechner - Thursday, June 13, 2013
Online retail growth continues to significantly outpace that of overall retail, maki ...
- Consumers: Digital Ads Invasive
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 12, 2013
Seems if consumers could TiVo digital ads they would. Around half ...
- 1 In 5 Ebooks Sold In UK Is Self-published
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 11, 2013
Self-published books accounted for more than 20% of crime, science fiction, roman ...
- Demand Drives WiFi Hotspots To 6.3 Million In '13
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 11, 2013
Global rise in mobility demand is expected to drive the number ...
- UK Viewers Really Like Interactive Online Video Ads
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 11, 2013
UK viewers favour interactive pre-roll video ads "twice as much" as the ...
- Kantar, TNS Want TRA's Case Against Rapid View Service Dismissed
MediaDailyNews, Steve McClellan - Tuesday, June 11, 2013
Two years after being sued by TRA Global for patent infringement, misappropriati ...
- Clear Channel Tracks Dove Radio Ads, Sales Impact
MediaDailyNews, David Goetzl - Tuesday, June 11, 2013
With the push to find links between ad exposure and purchases ...
- TV and Digital Ad Prompts Drive Social Brand Interaction
Research Brief, Jack Loechner - Wednesday, June 12, 2013
According to a recent Burst Media survey, social media prompts in digit ...
- In The Media Lab: Q&A With ABC's Mark Loughney
TV Board, Charlene Weisler - Wednesday, June 12, 2013
Mark Loughney, vice president of sales and strategy research for ABC, start ...
- Europeans Want More From Stores Than U.S. Shoppers
Marketing Daily, Sarah Mahoney - Monday, June 10, 2013
"While U.S. retailers lead the way in terms of deploying in-store digit ...
- Social Media Has Growing Influence On TV Viewing
MediaDailyNews, Wayne Friedman - Monday, June 10, 2013
Social media as it applies to TV influence is still a mix ...
- Starcom's Desmond: Media Models Need To Change, Future Is Multiscreen Use
MediaDailyNews, Steve McClellan - Monday, June 10, 2013
For years traditional media research has measured consumer usage of individual channel ...