- Tech Products and Discretionary Spending Advancing With College Students
Research Brief, Jack Loechner - Thursday, June 27, 2013
According to the re:fuel 13th annual College Explorer survey, 22 million colle ...
- Study: BBC Should Link To Hyperlocal Sites
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 25, 2013
Charity Nesta, which carried out the research, said the linking would al ...
- Are Dads The 'New Black'?
Engage:Moms, Stephanie Azzarone - Wednesday, June 26, 2013
Just as navy (then pink, then who knows what) became "the n ...
- The CMO/CIO Bond: How Solid Is Yours?
Marketing Daily, Sarah Mahoney - Tuesday, June 25, 2013
While CMOs often save time by developing tech-driven programs that somehow bypa ...
- CMO Roundtable At Cannes Lions Mulls Major Report
Marketing Daily, Karl Greenberg - Tuesday, June 25, 2013
The World Federation of Advertisers' Marketing2020 study, based on a global surv ...
- J.D. Power: Auto Insurers Need To Talk To Customers
Marketing Daily, Karl Greenberg - Tuesday, June 25, 2013
"In 2013, there is a sharp rise in the number of custome ...
- Mobile Broadcast TV Users Mostly Dyle News Programming, Study Finds Daytime Is Mobile Prime-Time
MediaDailyNews, Joe Mandese - Wednesday, June 26, 2013
Local and national news is the primary form of programming being view ...
- Global Advertising Comes Back
Research Brief, Jack Loechner - Wednesday, June 26, 2013
According to a new Magna Global forecast, the global advertising market ...
- There's an App (and Revenue) for That
MobileShopTalk, Chuck Martin - Tuesday, June 25, 2013
In the world of mobile commerce, app revenue keeps chugging along. ...
- Upscale Latinos Seen As The New Boomers
Research Brief, Jack Loechner - Tuesday, June 25, 2013
According to Nielsen and the Association of Hispanic Advertising Agencies, 15 milli ...
- New Parents Are A Prime Target For Mobile And Tablet Apps
Mobile Marketing Daily, Steve Smith - Monday, June 24, 2013
Parents of children age 3 and younger will be among the fastest-growi ...
- For Younger Users, Data And Bandwidth Will Be A New Currency
MoBlog, Steve Smith - Monday, June 24, 2013
Younger mobile users understand all too well the value of the da ...
- The World According to Borrell
Research Brief, Jack Loechner - Monday, June 24, 2013
A 2013 Delphi Panel of experienced management in the media industry, anticipati ...
- How Social Content Supports Real-Time Search Engine Marketing
SearchBlog, Laurie Sullivan - Monday, June 24, 2013
Social media posts and search queries follow similar patterns during real-time event ...
- More Paying For News But Most Likely Never Will
Around the Net In OMD Europe, Nina Lentini - Thursday, June 20, 2013
The Reuters Institute for the Study of Journalism has come out wi ...
- Reach Millennials Via Search, Social, Mobile
Marketing Daily, Aaron Baar - Thursday, June 20, 2013
Millennials have come to see the daily deal Web sites as ...
- Smartphones And Tablets Have Revolutionized Consumer Connections
Research Brief, Jack Loechner - Friday, June 21, 2013
According to a recent Nielsen Cross-Platform Report, nothing is growing faster th ...
- 'Motoring' Cachet To Sink Until IPhones Have Wheels
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 20, 2013
Today, there are more cars than licensed drivers in the U.S. ...
- Forecast: Digital Media To Drive UK Ad Spend Up
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 19, 2013
Almost GBP400 million in print advertising is forecast to be lost fr ...
- Affluent Consumers Continue Spending
Marketing Daily, Aaron Baar - Wednesday, June 19, 2013
"We definitely are seeing a huge increase in what the affluent a ...
- Are Bad Mobile Shopping Experiences Poisoning The M-Commerce Well?
Mobile Insider, Steve Smith - Thursday, June 20, 2013
On some level and even subcosciously, users have a memory for b ...
- Mobile Transactions To Top $3.2 Trillion In 2017...Unless They Don't
MoBlog, Steve Smith - Thursday, June 20, 2013
The sky is the limit when it comes to predictions about h ...
- Acquisitions Flourish, Google To Seek Equity Firm To Further Deals
Online Media Daily, Laurie Sullivan - Wednesday, June 19, 2013
Google is considering alliances with private-equity firms to help structure acquisition deal ...
- Who Knows The Customer Best?
Research Brief, Jack Loechner - Thursday, June 20, 2013
According to a recent report from the Economist Intelligence Unit, reported ...
- Industry Is Expanding In Advertising, Social
Marketing Daily, Sarah Mahoney - Tuesday, June 18, 2013
Retailers are planning to spend big on more stores, digital technology a ...
- Affluence Not Just For Affluent
Marketing Daily, Karl Greenberg - Tuesday, June 18, 2013
For affluent consumers, traditional media is still the way to go, p ...
- JetBlue, Marriott Top Their Industries
Marketing Daily, Tanya Gazdik - Wednesday, June 19, 2013
Just as the summer travel season heats up, the American Customer Satisfacti ...
- GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Net sales growth rates for consumer packaged goods companies slowed last ye ...
- Affiliate Channels Attract Global Buying, Tailored Marketing Programs
Online Media Daily, Laurie Sullivan - Tuesday, June 18, 2013
The Internet continues to make the world smaller for affiliate marketers, b ...
- Consumer Action: Most Web Users Want Control Over Tracking
Online Media Daily, Wendy Davis - Tuesday, June 18, 2013
Most Web users have expectations about privacy that appear to be ...