Larry Drebes, CEO of Janrain, says “… these results align perfectly with additional market research indicating that consumers have reached the tipping point when it comes to being shown content that isn’t relevant to them… “
Previous research commissioned by Janrain shows that almost every online consumer has received information while visiting a website that has nothing to do with their personal interests or demographics. This new study further demonstrates that online consumers are overwhelmed and running out of patience:
When online consumers are asked what they would be willing to give up to receive appropriate content based on their personal interests on all of their favorite websites, the responses revealed a huge opportunity for online marketers to personalize website experiences for consumers.
Percentage of consumers who would be willing to give up:
The survey results show that consumers are still somewhat wary of providing personal information to online businesses without knowing more about how it will help to improve their website experience:
“Consumers have been pretty consistent and clear in their feedback,” commented Drebes. “… to avoid alienating them… give them… personalized, relevant content using their data in a responsible and transparent way…”
For additional information from Janrain, please visit here.