- 4 Great 'Truths' To Consider Before You Embark On Marketing Research
Marketing: Sports, Jon Last - Tuesday, April 9, 2013
Those who know me best realize that I can often be pret ...
- InsightExpress Inks Deal With Affdex for Facial Emotional Insights
Online Media Daily, Laurie Sullivan - Tuesday, April 9, 2013
InsightExpress will measure consumer emotions to television advertising through an alliance wi ...
- Increase In Customer Service Experiences Shared Via Social Media, Sites
Online Media Daily, Gavin O'Malley - Tuesday, April 9, 2013
Good or bad, customer service has always been closely tied to t ...
- U.S. Women Hold The Purse Strings
Research Brief, Jack Loechner - Tuesday, April 9, 2013
According to a report recently released by Nielsen, women have tremendous spendi ...
- Millennials Spend More on Family Entertainment
Research Brief, Jack Loechner - Monday, April 8, 2013
According to new research from Mintel on family leisure preferences, Millennial (ag ...
- TV Tops For News Worldwide; Laptops Second
Research Brief, Jack Loechner - Friday, April 5, 2013
According to BBC World News, the largest global study to date ...
- Women Shop Online, But Still Buy In Stores
Marketing Daily, Karl Greenberg - Wednesday, April 3, 2013
Of the 83% of women planning vacations, social is a go-to sourc ...
- VivaKi Rolls Out New Tablet Ad Units
Online Media Daily, Mark Walsh - Wednesday, April 3, 2013
VivaKi has unveiled a trio of interactive ad units that it hop ...
- Besides Facebook, Small Business "Likes" Linkedin and Twitter
Research Brief, Jack Loechner - Thursday, April 4, 2013
According to recent data from Constant Contact, small businesses are increasingly seei ...
- Internet Data Used To Further Biological Sciences
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 3, 2013
More and more often, scientists are taking data "off the shelf" a ...
- It's Confusing Being Green
Marketing Daily, Aaron Baar - Tuesday, April 2, 2013
"When a consumer is motivated to buy an environmentally friendly product, pa ...
- Online Advertising Slowly Growing Radio Revenues
Research Brief, Jack Loechner - Wednesday, April 3, 2013
According to the first edition of "Investing In Radio Market Report," fr ...
- Marketers Continue To Embrace Frugality
Marketing Daily, Tanya Gazdik - Monday, April 1, 2013
Marketers are continuing to employ cost savings and reductions, according to t ...
- On-The-Go Search Primary Mobile Activity
Research Brief, Jack Loechner - Tuesday, April 2, 2013
The 15miles/Neustar Localeze Sixth Annual Local Search Study finds that consumers' sear ...
- Social Media Boosts Workplace Productivity
The Social Graf, Erik Sass - Tuesday, April 2, 2013
Although evil bosses love to hate social media, it turns out t ...
- Should We Re-Write The Rules Of Market Research? - Part I
Engage:Boomers, Jim Gilmartin - Monday, April 1, 2013
In February 1998, the late David B. Wolfe wrote an article ...
- Maximizing Your Campaign Using Research
Marketing: Causes, Paul Jones - Monday, April 1, 2013
You put out donation canisters in all kinds of locations, but d ...
- Taxes And Flowers Top Site Visit Growth in February
Research Brief, Jack Loechner - Monday, April 1, 2013
According to comScore, Valentine's Day caused an influx of traffic at Flower ...
- Mobile Usage Is Rocketing Search Efforts
Online Media Daily, Gavin O'Malley - Thursday, March 28, 2013
These days, one hears a lot more about mobile mania than t ...
- What's It Take To Be A Modern Marketer?
Research Brief, Jack Loechner - Friday, March 29, 2013
According to a new study by Eloqua, Modern Marketing, modern marketers understa ...
- Who Are The Highest Paid U.S. Marketing Execs?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 28, 2013
The executive compensation data firm Equilar did an analysis for Forbes ...
- How Long Can You Go Without Looking At Your Mobile Phone Screen?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 28, 2013
Half the total U.S. population uses a smartphone. Owners ages 18 ...
- Gevalia Takes On Starbucks In National Taste Test
Marketing Daily, Karlene Lukovitz - Wednesday, March 27, 2013
In the latest push in its aggressive marketing campaign, Kraft Foods Group ...
- Top Brands Investing In Customer Service on Twitter
Research Brief, Jack Loechner - Thursday, March 28, 2013
According to a new study by SimplyMeasured, as more and more consume ...
- Younger Dads Can't Say No To Entertaining Their Kids
Marketing Daily, Tanya Gazdik - Wednesday, March 27, 2013
Millennial parents are willing to spend more than their older counterparts ...
- Product Videos Online Boost Purchase Confidence
Research Brief, Jack Loechner - Wednesday, March 27, 2013
A new Whitepaper from the e-Tailing Group and Invodo notes that consum ...
- Getting In The Flow State At The ARF Re:Think 2013
TV Board, Charlene Weisler - Wednesday, March 27, 2013
One of the best research-oriented conferences in the industry is the A ...
- As Contempt For Push Grows, Branded Content Rises
Marketing Daily, Sarah Mahoney - Monday, March 25, 2013
New research from Forrester shows that with consumer faith in digital a ...
- Brand Keys: Local Loyalty Drives Major Leagues
Marketing Daily, Karl Greenberg - Monday, March 25, 2013
Professional sports teams compete with national rivals on the field, rink, a ...
- Deals No Longer Driving Restaurant Traffic
Marketing Daily, Karlene Lukovitz - Monday, March 25, 2013
"Deals and special offers definitely influence restaurant visits, and if it weren ...