- Marketers: Meet The Rich At The Club
Marketing Daily, Karl Greenberg - Friday, April 12, 2013
Over 65% of very affluent consumers said health clubs and gyms a ...
- Ispos ASI Names Musch Global CEO
MediaDailyNews, Fern Siegel - Friday, April 12, 2013
Liz Musch has been named Global CEO of Ipsos ASI, the bra ...
- Social Scoring Is An Industry, But Marketers Are Skeptical
Online Media Daily, Gavin O'Malley - Friday, April 12, 2013
With the rise of social media, "influencers," and buzz marketing, "social scorin ...
- Restaurant, Beverage and Tech Get Most Chatter
Research Brief, Jack Loechner - Monday, April 15, 2013
According to the "PQ Media/uberVU Top 100 Brands in Social Media Worldwi ...
- Search On Intimate, Wearable Tech - Piece Of Cake, Right?
SearchBlog, Laurie Sullivan - Monday, April 15, 2013
It's a race among Apple, Epson, Google, Microsoft and others to devel ...
- Mobile Subscriptions Hit 6.3 Million Worldwide
Around the Net In OMD Europe, Nina Lentini - Thursday, April 11, 2013
Global mobile subscriptions saw a 9% rise in 2012 to 6.3 billi ...
- Celebrity Study Discloses Many Fake Twitter Accounts
Around the Net In OMD Europe, Nina Lentini - Thursday, April 11, 2013
Twitter's most followed users aren't anywhere as near as popular as t ...
- Channel Impact: Mobile Vs. Video Vs. In-store
Marketing Daily, Sarah Mahoney - Thursday, April 11, 2013
While consumers are getting more purchasing information across more channels than eve ...
- OMD Wins Experian Media Assignment
MediaDailyNews, Steve McClellan - Thursday, April 11, 2013
Market research firm Experian has consolidated its media planning and buying assignme ...
- Online Radio Reaches 86 Million Listeners Weekly
Research Brief, Jack Loechner - Friday, April 12, 2013
According to a new national survey from Arbitron and Edison Research, o ...
- Mojiva: Tablets Critical To Mobile Advertising
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 11, 2013
According to a new report from mobile ad network Mojiva, there we ...
- 2012 C-Store Industry Sales Topped $700 Billion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 11, 2013
The convenience store industry saw record sales of $700.3 billion last yea ...
- Smartphones, Tablets Push Mobile Ad Spend Up 148%
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 10, 2013
Spending on mobile advertising in the UK has more than doubled ...
- Mobile Devices Drive Demand For Hyperlocal News
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 10, 2013
Demand for hyperlocal content is being driven by increased usage of mobi ...
- What The Narrowing Digital Divide Means
Engage:Hispanics, Lee Vann - Thursday, April 11, 2013
Good news, the digital divide is closing for Hispanics. The Pew Hispan ...
- Ad Spend Forecast Down Even More
Marketing Daily, Aaron Baar - Thursday, April 11, 2013
According to marketing intelligence company Warc, global ad spending (based on ...
- Bad Ads Hampering Sex Lives
Marketing Daily, Tanya Gazdik - Wednesday, April 10, 2013
The 2013 Bad Ads Survey, to be unveiled Thursday by InsightsOne, w ...
- Potpourri Of Media Usage Data
Research Brief, Jack Loechner - Thursday, April 11, 2013
A new Temkin Group report, Media Use Benchmark, 2013, analyzes data fr ...
- Social Media Users Getting Ruder
The Social Graf, Erik Sass - Thursday, April 11, 2013
If you feel like the general tone of social media has tak ...
- More + More Devices = More Multitasking
Marketing Daily, Aaron Baar - Tuesday, April 9, 2013
"It's impressive how much multitasking is increasing," says Francesco Venturini, broadcast le ...
- NPD: Many Kids Call The Shots In Snacks, Breakfast
Marketing Daily, Karlene Lukovitz - Tuesday, April 9, 2013
Kids are eating 43 more meals at home per year, on averag ...
- The Hatfields And The McCoys Without Money, Bandwidth and Top-Down Leadership
Research Brief, Jack Loechner - Wednesday, April 10, 2013
According to a new CMO Council study with SAS, entitled "Big Data ...
- 4 Great 'Truths' To Consider Before You Embark On Marketing Research
Marketing: Sports, Jon Last - Tuesday, April 9, 2013
Those who know me best realize that I can often be pret ...
- InsightExpress Inks Deal With Affdex for Facial Emotional Insights
Online Media Daily, Laurie Sullivan - Tuesday, April 9, 2013
InsightExpress will measure consumer emotions to television advertising through an alliance wi ...
- Increase In Customer Service Experiences Shared Via Social Media, Sites
Online Media Daily, Gavin O'Malley - Tuesday, April 9, 2013
Good or bad, customer service has always been closely tied to t ...
- U.S. Women Hold The Purse Strings
Research Brief, Jack Loechner - Tuesday, April 9, 2013
According to a report recently released by Nielsen, women have tremendous spendi ...
- Millennials Spend More on Family Entertainment
Research Brief, Jack Loechner - Monday, April 8, 2013
According to new research from Mintel on family leisure preferences, Millennial (ag ...
- TV Tops For News Worldwide; Laptops Second
Research Brief, Jack Loechner - Friday, April 5, 2013
According to BBC World News, the largest global study to date ...
- Women Shop Online, But Still Buy In Stores
Marketing Daily, Karl Greenberg - Wednesday, April 3, 2013
Of the 83% of women planning vacations, social is a go-to sourc ...
- VivaKi Rolls Out New Tablet Ad Units
Online Media Daily, Mark Walsh - Wednesday, April 3, 2013
VivaKi has unveiled a trio of interactive ad units that it hop ...