- Vehicle Purchase Doesn't 'End' With Purchase
Marketing Daily, Karl Greenberg - Friday, February 22, 2013
The firms suggest social direct marketing is important during the "declaration ...
- Report: Key Health/Wellness Trends And Ingredients
Marketing Daily, Karlene Lukovitz - Friday, February 22, 2013
Offering foods that are consistent with the nutritional guidelines in the feder ...
- Smart TV Growth Is Set To Explode
Marketing Daily, Aaron Baar - Sunday, February 24, 2013
"Consumers are now increasingly buying big-screen TVs that include the Internet capabilitie ...
- Will The Kids Take Over The Business?
Research Brief, Jack Loechner - Monday, February 25, 2013
For owners of family businesses, nearly half want to keep the busine ...
- And The Oscar Goes To ... ?
Engage:Moms, Rodney Collins - Friday, February 22, 2013
Last year, when we conducted research for our global study, "Truth Abo ...
- Recession's Permanent Change: Breadwinning Wives
Marketing Daily, Sarah Mahoney - Thursday, February 21, 2013
A new analysis of women's earnings over the last three recessions sho ...
- Another Heavy Dose Of Fat, Sugar And Salt
Marketing Daily - Top of the News, Thom Forbes - Friday, February 22, 2013
This Sunday's "New York Times Magazine" cover story, "The Extraordinary Science ...
- Myths of Multichannel Retailing
Research Brief, Jack Loechner - Friday, February 22, 2013
According to the annual survey of global shoppers by PwC, based ...
- Forrester: Marketers Should Talk Less, Design More
Marketing Daily, Sarah Mahoney - Wednesday, February 20, 2013
While overwhelming consumers with chatter is already a problem, with 53% ...
- More Latinos See Themselves As Bicultural
Marketing Daily, Karl Greenberg - Wednesday, February 20, 2013
With more than half the population of many U.S. cities who a ...
- Better Returns: Marketers Must Factor In Tech Costs
Online Media Daily, Laurie Sullivan - Thursday, February 21, 2013
Many marketers have become the primary buyer of new technology for the ...
- "Don't Stress" Seems To Be The Mature Counsel
Research Brief, Jack Loechner - Thursday, February 21, 2013
The recent Stress in America survey, from the American Psychological Association P ...
- Search Marketers Get Used To A Multichannel, Multi-Device World
SearchBlog, Laurie Sullivan - Thursday, February 21, 2013
In a world where consumers jump from one screen to another, sear ...
- How To Analyze Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 20, 2013
The loss of traffic data from Google continues to make content analys ...
- Market Saturation Impedes Sales In Category
Marketing Daily, Aaron Baar - Tuesday, February 19, 2013
According to The NPD Group, overall sales for the U.S. consumer technolo ...
- WPP's Compete Shifts Search Focus From Intent To Behavior
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
Compete, a Kantar Media company, has introduced Ascend, a tool that optimiz ...
- Fluidity In Facebook Population
Research Brief, Jack Loechner - Wednesday, February 20, 2013
New findings from the Pew Research Center indicate there is considerable fluidi ...
- In Retail, Demand-side Platforms Top Ad Networks In Q4
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 19, 2013
Last holiday season, retailers with e-commerce sites went bigger on marketing technologi ...
- Ferrari Judged World's Most Powerful Brand
Around the Net In OMD Europe, Nina Lentini - Monday, February 18, 2013
While tech giant Apple is the world's most valuable brand, it ...
- Poland Spring: Media Exposure Vs. Buzz, Awareness
Marketing Daily, Karlene Lukovitz - Tuesday, February 19, 2013
While there has been ample "Monday morning quarterbacking" regarding Poland Spring's decided ...
- Social Interactions Affect Brand Perception
Marketing Daily, Aaron Baar - Tuesday, February 19, 2013
"Hardly any companies are doing equally well on social marketing and soci ...
- Florida Reports Record Tourism
Marketing Daily, Karl Greenberg - Monday, February 18, 2013
Florida's official tourism organization Visit Florida is reporting stats from last yea ...
- Hilton, Marriott, Four Seasons: Most 'Relevant' Brands
Marketing Daily, Tanya Gazdik - Monday, February 18, 2013
Hilton, Marriott, and Four Seasons have the highest "conversational relevance" in onli ...
- Structural Packaging Impacts Repeat Purchase
Research Brief, Jack Loechner - Tuesday, February 19, 2013
According to a new MeadWestvaco consumer satisfaction study, "Packaging Matters," the ro ...
- Tablet, Smartphone Owners Make Better Moviegoers
Marketing Daily, Aaron Baar - Friday, February 15, 2013
Although social networks' influence increased among moviegoers between the ages of ...
- Web Login Through Social Sites Deemed Valuable
Research Brief, Jack Loechner - Monday, February 18, 2013
According to a recently released report that Janrain commissioned to Blue Researc ...
- Britain Still Leads Europe In Web Surfing
Around the Net In OMD Europe, Nina Lentini - Thursday, February 14, 2013
Fast-growing UK Internet usage is highlighted today with the comScore news th ...
- BlackBerry Is Showing Signs Of Life
Marketing Daily, Aaron Baar - Thursday, February 14, 2013
"It's very, very good news for BlackBerry, but it's early days," sa ...
- Survey Probes People's Food-Site Engagement
Marketing Daily, Karlene Lukovitz - Thursday, February 14, 2013
A new survey, conducted this month by The Hartman Group among i ...
- Dealers Must Adapt To Mobile Millennials
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
If you aren't reaching Millennials on mobile devices, you probably aren't reachi ...