Ispos ASI Names Musch Global CEO

  • April 12, 2013

Liz Musch has been named Global CEO of Ipsos ASI, the brand and communications research specialists. She will report to Didier Truchot, Ipsos founder, co-president and CEO. Musch succeeds Alex Gronberger, who takes on the new role of regional CEO of Ipsos Latin America. She will oversee Ipsos ASI's global network of 60 offices from the company's Paris corporate headquarters. Prior to her promotion, Musch was global CEO of the Ipsos Loyalty division, joining Ipsos in January 2009. Ipsos Loyalty will be led Ralf Ganzenmueller, former Ipsos Germany CEO.

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