- Survey: Why Women Love Nordstrom
Marketing Daily, Sarah Mahoney - Tuesday, March 5, 2013
The survey, from Market Force Information, found that the Seattle-based Nordstrom topp ...
- Subaru Funds Pet Safety Restraint Testing
Marketing Daily, Tanya Gazdik - Tuesday, March 5, 2013
Subaru of America Inc. is partnering with the Center for Pet Safe ...
- Technology, Elections Boost OOH Spending
Marketing Daily, Aaron Baar - Tuesday, March 5, 2013
The top growth category for last year was government and political organization ...
- Higher Transaction Prices, Lower Incentives In Feb.
Marketing Daily, Karl Greenberg - Tuesday, March 5, 2013
Jesse Toprak, head of industry analysis at TrueCar, says: "We saw ...
- The Mobile Future
Research Brief, Jack Loechner - Wednesday, March 6, 2013
According to the comScore 2013 Mobile Future in Focus report, Smartphones a ...
- "Likes" Correlate with Lower Hospital Death Rates
The Social Graf, Erik Sass - Wednesday, March 6, 2013
Hospitals with more Facebook "likes" tend to have lower death rates, accordi ...
- Marketers Still Grappling With Media Proliferation
Marketing Daily, Karl Greenberg - Monday, March 4, 2013
Accountability -- reliable ROI -- is the number one concern in th ...
- 1 + 1 = ?
MediaDailyNews, Tony Jarvis - Tuesday, March 5, 2013
After a qualitative study of its members and "listening to industry perspective ...
- N.Y. Court Dismisses New Delhi TV's $1 Billion Suit Against Nielsen, WPP
Raw, Steve McClellan - Tuesday, March 5, 2013
A New York Court has dismissed a $1 billion law suit ...
- Teens Use Internet To "... Look Things Up"
Research Brief, Jack Loechner - Tuesday, March 5, 2013
62% of the young people surveyed report that they go online eve ...
- When It Comes To Mobile, We're All Teenagers
Marketing Daily, Aaron Baar - Saturday, March 2, 2013
According to McCann Truth Central, an "intelligence unit" of advertising network McCa ...
- Study: Men's Mags May Be Bad For Men
Marketing Daily, Sarah Mahoney - Saturday, March 2, 2013
The researchers, led by a Ph.D. candidate from the University of Manitob ...
- Local Marketing Campaigns Overwhelming Marketing Staffs
Research Brief, Jack Loechner - Monday, March 4, 2013
While 59% of national marketers say that local demand generation is essenti ...
- Upward Online Shopping Is Global
Marketing Daily, Karl Greenberg - Thursday, February 28, 2013
Rakuten's E-commerce Index found that although Indonesians spend the most time shoppi ...
- Grocery Retailers Top Customer Experience Rankings
Marketing Daily, Karlene Lukovitz - Thursday, February 28, 2013
The leaders - meaning those with the highest scores across all industri ...
- Face Up To Innovation
Research Brief, Jack Loechner - Friday, March 1, 2013
A new study to test the question, "Does meeting face-to-face improve creativi ...
- Your Tweetin' Heart
The Social Graf, Steve McClellan - Friday, March 1, 2013
Digital technology has had a huge impact on society's attitudes and behavio ...
- 'Indie Women': Most Powerful, Unheard-of Demo
Marketing Daily, Karl Greenberg - Wednesday, February 27, 2013
The population of so-called "Indie Women" -- 27 or older, not marrie ...
- Consumer Perception Of Carnival At All-Time Low
Marketing Daily, Tanya Gazdik - Thursday, February 28, 2013
It may be some time before Carnival Cruise Lines' image recovers fr ...
- Hiring (or Not) & Planning For Mobile Marketing
Research Brief, Jack Loechner - Thursday, February 28, 2013
According to Aquent, in a Forrester Consulting commissioned study, to evaluate h ...
- Why CMOs Fail: 60% Blame The Company
Marketing Daily, Sarah Mahoney - Tuesday, February 26, 2013
It's no news that CMOs are among the most oft-booted execs. A ...
- Video Streaming Growing In U.S., Europe
Marketing Daily, Aaron Baar - Tuesday, February 26, 2013
According to a survey by digital entertainment company Rovi, people in Ital ...
- Airlines Have Room To Improve Online
Marketing Daily, Tanya Gazdik - Tuesday, February 26, 2013
Airlines can improve their conversion from clicks by as much as 2 ...
- Smartphones Capture Almost Half of Canadian Population
Research Brief, Jack Loechner - Wednesday, February 27, 2013
47% of Canadians now report using a Smartphone, a significant increase ov ...
- Shoppers Still Get Dealership Jitters
Marketing Daily, Karl Greenberg - Monday, February 25, 2013
Over 90% of car shoppers go online to winnow their choices ...
- E-Commerce Satisfaction Rises; Amazon Losing Edge
Marketing Daily, Sarah Mahoney - Tuesday, February 26, 2013
"E-commerce is maturing, and even the smaller companies are improving, keeping ...
- Localize Brands For Success
Research Brief, Jack Loechner - Tuesday, February 26, 2013
A new study from the Chief Marketing Officer Council shows that ma ...
- Vehicle Purchase Doesn't 'End' With Purchase
Marketing Daily, Karl Greenberg - Friday, February 22, 2013
The firms suggest social direct marketing is important during the "declaration ...
- Report: Key Health/Wellness Trends And Ingredients
Marketing Daily, Karlene Lukovitz - Friday, February 22, 2013
Offering foods that are consistent with the nutritional guidelines in the feder ...
- Smart TV Growth Is Set To Explode
Marketing Daily, Aaron Baar - Sunday, February 24, 2013
"Consumers are now increasingly buying big-screen TVs that include the Internet capabilitie ...