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Survey: Almost All Content Behind Paywalls In 3 Years

  • The Drum, Sunday, April 14, 2013 4:01 PM

That’s according to a study conducted by global pricing consultancy Simon-Kucher & Partners. It claims to have included 2,700 high-end decision makers from companies internationally and found that 90% of online content would likely be held behind a paywall in the coming years, while 27% of media companies said that they expects significant shift in profit margin increase over the same three year period.

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