- NBCU: Nostalgia Builds Buzz
Marketing Daily, Karl Greenberg - Monday, May 6, 2013
Jack Daniels moved up the list on the study by using Fra ...
- Americans Fed Up With Bad Ads
Research Brief, Jack Loechner - Tuesday, May 7, 2013
According to InsightsOne, with Harris Interactive, Americans Are Fed Up With B ...
- Should We Re-Write The Rules Of Market Research? - Part II
Engage:Boomers, Jim Gilmartin - Monday, May 6, 2013
Emotions tell us how relevant a matter is to our needs. Reas ...
- Experience Creates More Loyalty Than Price
Marketing Daily, Sarah Mahoney - Friday, May 3, 2013
New research from Forrester finds that when it comes to building loyalt ...
- Online Gaming On The Rise
Marketing Daily, Aaron Baar - Friday, May 3, 2013
Even when gamers may be by themselves in a room while playin ...
- 9.9 Billion Video Ad Views In February
Research Brief, Jack Loechner - Monday, May 6, 2013
According to comScore, 178 million Americans watched 33 billion online content vide ...
- Mobile Lag: 45% Of Marketers Still Don't Have A Mobile Presence
MoBlog, Steve Smith - Friday, May 3, 2013
A remarkable number of marketers continue to sit behind the mobile curv ...
- Mobile Ads Jump In 1st Q; Presage Rest of Year
Research Brief, Jack Loechner - Friday, May 3, 2013
According to the recently released Mobile Advertising Marketplace Report from MoPub, showcasi ...
- Diners Loyal To Quality Not Deals
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 2, 2013
A new report from NPD Group, "Defining Value Today: How Consumers Choo ...
- Mobile Local Search Quadrupled In 2012
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 2, 2013
Traffic to online directories and other local resources from mobile devices mo ...
- Industry Firms Are Top In Social Responsiveness
Marketing Daily, Aaron Baar - Wednesday, May 1, 2013
"Even though Twitter or Facebook probably never intentionally designed company pages ...
- Tablet Shipments Up 142%, Apple Tops Market
Online Media Daily, Mark Walsh - Wednesday, May 1, 2013
Global demand for tablets hardly showed signs of a slowdown in t ...
- Smartphones and Tablets Driving Retail and E-Commerce Clicks
Research Brief, Jack Loechner - Thursday, May 2, 2013
According to The Search Agency State of Paid Search Report, total sear ...
- Social Media Marketing Spend To Double+ By '17
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 30, 2013
New forecasts suggest that social media marketing spend in Europe will rea ...
- Subway, Apple Lead BrandZ Top Brand-Value Growers
Marketing Daily, Karlene Lukovitz - Tuesday, April 30, 2013
Subway and Apple lead the list of the eight brands that ha ...
- Moms Dote On Social Networks
Research Brief, Jack Loechner - Wednesday, May 1, 2013
BabyCenter, with comScore, revealing new insights about moms' usage of social platfor ...
- TripAdvisor Tops In Value, Satisfaction
Marketing Daily, Tanya Gazdik - Tuesday, April 30, 2013
TripAdvisor scored the best among online travel services providers, according to YouG ...
- Small Businesses Turning To Digital, Mobile
Marketing Daily, Aaron Baar - Monday, April 29, 2013
According to a new survey conducted by AT&T, a full two-thirds ...
- Integrating Marketing Key, Yet Challenges Remain
MediaDailyNews, Steve McClellan - Monday, April 29, 2013
Integrated marketing communications is easier said than done -- and marketers fa ...
- Tap Me, Touch Me, Swipe Me: Tablets Flex Some Branding Muscle
Mobile Insider, Steve Smith - Tuesday, April 30, 2013
Tablets have already captured many media buyers' hearts, but new ad effectivene ...
- Retailers and Consumers Out of Sync Regarding Shopping Expectations and Experience
Research Brief, Jack Loechner - Tuesday, April 30, 2013
According to new research by Accenture, the "Seamless Retail Study," 49% ...
- Retailers Focus On Digital, Not Global, Expansion
Marketing Daily, Sarah Mahoney - Friday, April 26, 2013
The drop is most notable in Asian expansion efforts, as retailers foc ...
- Convenience Trumps Caution
Research Brief, Jack Loechner - Monday, April 29, 2013
According to the 2013 Consumer Mobile Insights study by Jumio and Harr ...
- The Truth About Mother's Day
Engage:Moms, Rodney Collins - Friday, April 26, 2013
Next month, mothers in more than 80 countries around the world wi ...
- 2012 Ad Spend Up Worldwide, Nielsen Finds
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
In 2012, a year that saw increases in ad spend for ...
- Tablet Satisfaction Carries Huge Halo Effect
Marketing Daily, Aaron Baar - Thursday, April 25, 2013
"Having the experience [of sharing] with their household, they [all] get ...
- Google, Bing, Yahoo Still Anchor For Finding Information
Online Media Daily, Laurie Sullivan - Thursday, April 25, 2013
Many people begin their search for goods and services on Google, Yah ...
- Nielsen Backpedals On Ratings Dominance, Acknowledges It's Not Yet The Online Standard
Online Media Daily, Joe Mandese - Friday, April 26, 2013
After a series of chest-thumping quarterly earnings calls in which he essential ...
- Discovering A Valuable Digital Audience Segment
Research Brief, Jack Loechner - Friday, April 26, 2013
According to Turn, Inc., as brands and agencies work with technology provide ...
- Red Bull Tops 'SlateScore' YouTube Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, April 24, 2013
Importantly, the analysis found that the top 500 YouTube brands have ...