• by Jack Loechner , Staff Writer @mp_research, May 6, 2013

According to comScore, 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion with Google Sites delivering an all-time high of 2.2 billion.

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 150.7 million unique viewers, followed by Facebook. More than 33 billion video content views occurred during the month, with Google Sites generating the highest number at 11.3 billion and Facebook reaching its all-time high of 558 million.

Americans viewed 9.9 billion video ads in February, with Google Sites ranking first with its all-time high. BrightRoll Video Network came in second, followed by Hulu. Time spent watching video ads totaled 3.8 billion minutes, with BrightRoll Video Network delivering the highest duration of video ads at 859 million minutes. Video ads reached more than 50 percent of the total U.S. population an average of 63 times during the month.

The February 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 48.2 million viewers. Fullscreen held on to the #2 position with 36.8 million viewers, followed by Maker Studios Inc. with 30.5 million, Warner Music with 26 million and ZEFR (formerly MovieClips) with 23.8 million.

Other notable findings from February 2013 include:

• 83.3 percent of the U.S. Internet audience viewed online video
• The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes
• Video ads accounted for 23% of all videos viewed and 2% of all minutes spent viewing video online

For more information from comScore, please visit here.