- Valentine's Day Timing Will Help Restaurants
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 6, 2013
A survey released by online reservation firm OpenTable found that when Valentine ...
- J. Crew, Kohl's And Dick's Top Store Loyalty Ranking
Marketing Daily, Sarah Mahoney - Tuesday, February 5, 2013
It takes careful devotion to brand identity to keep people coming ba ...
- Targeting & Measurability Most Important Benefits of Online Advertising
Research Brief, Jack Loechner - Wednesday, February 6, 2013
According to a new Marin Software study, conducted by Forrester Research, markete ...
- Study Find Online Violence Hurts Kids
Around the Net In OMD Europe, Nina Lentini - Monday, February 4, 2013
Kids are equally disturbed by violent videos on YouTube that depict cruel ...
- Samsung Tops In Brand Engagement, Loyalty
Marketing Daily, Aaron Baar - Monday, February 4, 2013
"This is a big turnaround," Robert Passikoff, Brand Keys founder and presiden ...
- Study: Young, Urban, Actives Over-Index On Cars
Marketing Daily, Karl Greenberg - Monday, February 4, 2013
Fifty-five percent of this group, per Outcast, owns at least two ca ...
- Life Tracking Hopes To Enhance Media, Marketing Metrics
MediaDailyNews, Steve McClellan - Monday, February 4, 2013
Havas Media has issued a new report about what it calls o ...
- Addressing Need is Key To New Product Success
Research Brief, Jack Loechner - Tuesday, February 5, 2013
New findings from a Nielsen global survey of respondents with Internet acce ...
- Brand Engagement: More Powerful But Rarer Than Ever
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
The results of the new 2013 Brand Keys Customer Loyalty Engagement Inde ...
- Young Millennials Influence Family, Friends' Purchases
Marketing Daily, Aaron Baar - Saturday, February 2, 2013
More than half of Youth Millennials said they have influence over the ...
- ANA Goes Global To Solve Intramural Issues
Marketing Daily, Karl Greenberg - Friday, February 1, 2013
The ANA says Marketing2020 will derive strategic frameworks and guidelines from surve ...
- Fastfood Faster With Mobile Digital Ordering
Research Brief, Jack Loechner - Monday, February 4, 2013
According to the Interactive Advertising Bureau (IAB) and its Mobile Marketing Cent ...
- Social Media Usage Drives Brand Leadership
Marketing Daily, Tanya Gazdik - Friday, February 1, 2013
Brands with positive scores across multiple social media dimensions have the greate ...
- Fill 'er Up
Research Brief, Jack Loechner - Friday, February 1, 2013
According to the latest research from Mintel, introductions of foods and drin ...
- Internal Social Networks Will Be Like Email, Phones
Around the Net In OMD Europe, Nina Lentini - Wednesday, January 30, 2013
Gartner research suggests that enterprise social networking software has several advantages ov ...
- Mintel Sees Bright Colors In Nail Care
Marketing Daily, Karl Greenberg - Wednesday, January 30, 2013
The nail color and care market in the U.S. has grown ...
- The World Cares, But Do The World's Wallets?
Marketing Daily, Karl Greenberg - Wednesday, January 30, 2013
Regardless of where you're from, there's a better than ever chance th ...
- U.K. Mobile Tel Booming
Research Brief, Jack Loechner - Thursday, January 31, 2013
According to global business consultancy Capgemini, and U.K. e-retail association Interactive Med ...
- Official Hashtags Help Keep Conversation Going
Marketing Daily, Aaron Baar - Tuesday, January 29, 2013
Viewers tweet about a particular program about 1,200% more when the sh ...
- Automakers With Good Web Sites Win
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2013
A new study on Web site effectiveness by J.D. Power and Associat ...
- The Social Networking Experience
Research Brief, Jack Loechner - Wednesday, January 30, 2013
According to Nielsen’s new U.S. Consumer Usage Report 2012, nearly 120 milli ...
- Both Global Marketing Budgets And Challenges Grow
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 29, 2013
Warc has released its latest Global Marketing Index (GMI), a monthly indicat ...
- Competitors, Roles Changing For Telecom Marketers
Marketing Daily, Aaron Baar - Monday, January 28, 2013
"Marketers are realizing [over-the-top communication service] isn't going away, and they're ve ...
- Ford, Honda, Toyota Perception Looks Good
Marketing Daily, Karl Greenberg - Monday, January 28, 2013
Toyota, which was in the tank in 2010 from recalls and oth ...
- Tablets Evolving Into Our 'Transaction Screen'
Mobile Insider, Steve Smith - Tuesday, January 29, 2013
There may be a billion tablets on the planet in five year ...
- Though Multi-Channel Users, Consumers Still Prefer Email Marketing
Research Brief, Jack Loechner - Tuesday, January 29, 2013
According to the ExactTarget Marketers from Mars study, 33% of consumers wa ...
- Consumers Want Professional Tech Support
Marketing Daily, Aaron Baar - Saturday, January 26, 2013
Nearly three-quarters of those who expressed a desire to have some profession ...
- BrandIndex: Subway Leads 2012's Best-Perceived QSRs
Marketing Daily, Karlene Lukovitz - Saturday, January 26, 2013
While Subway has had its PR challenges in the past few week ...
- Veterinarians: Cat Care Key To Growth
Marketing Daily, Tanya Gazdik - Sunday, January 27, 2013
Bayer HealthCare teamed up with the American Association of Feline Practitioners f ...
- Medical Diagnosis Online
Research Brief, Jack Loechner - Monday, January 28, 2013
According to a national survey by the Pew Research Center's Internet &am ...