- How Audio Investments Increase Branded Search Volume
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 7, 2025
How do podcasts, streaming and radio drive actions and connect consumers wi ...
- 2024's Biggest Hits: Inclusion, Representation -- And How To Avoid A PR Train Wreck
Marketing Daily, Sarah Mahoney - Tuesday, December 31, 2024
The most-read stories in retail, beauty and apparel show how hungry reade ...
- Credit Card Defaults At Highest Level Since 2010
Marketing Daily, Sarah Mahoney - Monday, December 30, 2024
Strong holiday spending was good news for retailers, but lower-income households a ...
- Retailers Dig Deeper Into 'How' And 'Why'
Retail Insider, Sarah Mahoney - Tuesday, December 31, 2024
Our Top 10 Retail Insiders reveal readers' growing itch to apply lesso ...
- Research: In Inflation's Wake, Brand Mistrust Turns Paranoid
Marketing Daily, Sarah Mahoney - Thursday, December 26, 2024
Gartner dives into the toxic cultural changes wrought by the rising co ...
- Gemini Filters Could Put A Wrinkle In Advertising, Earned Media
Performance Marketing Insider, Laurie Sullivan - Friday, December 27, 2024
If Google adds filters to Gemini that allow users to control wh ...
- YouTube's News Musings: From Your Couch
TV Watch, Wayne Friedman - Friday, December 27, 2024
A new Pew Research Center report finds 54% of Americans turn ...
- Google's Project Astra Shows Possibilities In Consumer Privacy For Advertising
MediaDailyNews, Laurie Sullivan - Monday, December 23, 2024
Greg Wayne, director of research at Google DeepMind, calls the technology ...
- ByteDance Bot Chats With Human Traits
MediaDailyNews, Laurie Sullivan - Sunday, December 22, 2024
ByteDance has developed technology that allows humans to have a conversation wi ...
- Will 'Multisensory' Ads Cast A Spell On Theatergoers?
Media 3.0, Laurie Sullivan - Friday, December 20, 2024
CJ 4DPLEX is working with National CineMedia to tie a full senso ...
- Google AI Overviews Makes Major Transition
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
Traditional search engines from Google and Microsoft have skyrocketed, but newcomers a ...
- News Planners & Buyers Should Pay Attention To
Planning & Buying Insider, Joe Mandese - Wednesday, December 18, 2024
If 2024 was the "Year Of Attention Metrics," it's ending with ...
- Netflix Posts 'Paul v. Tyson' Subscriber Sign-Up Spike: Antenna
Television News Daily, Wayne Friedman - Tuesday, December 17, 2024
Netflix gained a rare spike of 1.43 million new subscribers for t ...
- Key Social-Media Teen Users Trending Like Cable TV Decades Ago?
TV Watch, Wayne Friedman - Monday, December 16, 2024
Research on Facebook and X shows teen daily usage at 32% a ...
- Dawn, Lysol, Bounty Top Brands With Black Consumers
Marketing Daily, Sarah Mahoney - Thursday, December 12, 2024
Brand loyalty stakes in a post-DEI era are changing. Will companies li ...
- Elections Are About Marketing, Not Policy -- Will Dems Ever Get That?
Red, White & Blog, James Forr - Friday, December 13, 2024
Selling a candidate is no different than selling socks, soap, or sod ...
- Google Releases Gemini 2.0, Built For Agentic Era
MediaDailyNews, Laurie Sullivan - Wednesday, December 11, 2024
In a race to become the dominant player in AI, Google h ...
- Facebook's Global Ad Revenue Poised To Top $100B In 2024: Report
MediaDailyNews, Colin Kirkland - Wednesday, December 11, 2024
According to a WARC Media report, Facebook has a global advertising audien ...
- Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It
Performance Marketing Insider, Laurie Sullivan - Thursday, December 12, 2024
How the brain accepts and processes GAI in creative and ads h ...
- Castlecore, Fisherman Aesthetic, Primary Colors: Pinterest Predicts 2025
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2024
For the first time, the social platform is offering limited-edition trend product ...
- Former Google Employees Create 14 Of The Top 50 AI Startups
Performance Marketing Insider, Laurie Sullivan - Monday, December 9, 2024
Former Google employees have had a profound influence on AI. They ha ...
- One-Third Of Marketers Expect 2025 Budgets To Rise
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2024
WARC's forecast finds that while 65% expect business to improve, fewer thi ...
- TMA's CRS Study To Be Expanded, Scaled Across Entire Omnicom Advertising Group
MAD, Steve McClellan - Wednesday, December 4, 2024
The study measures both a brand's standing in culture and identifies actio ...
- Most Marketers Expect Improved Business Conditions Next Year
MAD, Steve McClellan - Thursday, December 5, 2024
The flipside, according to a new WARC report: just one-third expect marketi ...
- Even With AI, Only 148 Terms Drive 15% Of Google Searches
Performance Marketing Insider, Laurie Sullivan - Thursday, December 5, 2024
The top 10,000 query terms drove 46% of all searches and 1 ...
- Black Friday In-Store Sales Set New Records
Marketing Daily, Sarah Mahoney - Tuesday, December 3, 2024
A resurgence of in-store shopping continues, while a monstrous Cyber Monday push ...
- Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, Ads
MediaDailyNews, Laurie Sullivan - Wednesday, December 4, 2024
The technology identifies whether content is correctly optimized to serve queries a ...
- Cable TV Consolidation Will Come - But Not Next Year: Analyst
Television News Daily, Wayne Friedman - Tuesday, December 3, 2024
MoffettNathanson Research estimates revenue from Warner Bros. Discovery's live, linear cable ...
- Truth Behind Digital Privacy And Controls
Data & Programmatic Insider, Laurie Sullivan - Monday, December 2, 2024
Data analysis of terms of service and privacy policies of 57 influenti ...
- H-E-B, Costco, Trader Joe's Most Loved Grocery Brands
Marketing Daily - Top of the News, Sarah Mahoney - Monday, November 25, 2024
New research highlights the connection between private label prowess and customer loya ...