- Sylvester Stallone, Former Activision Blizzard Exec Back AI Firm With $7.5M Investment
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Largo.ai, an AI-driven analytics platform for the film, TV and ad industrie ...
- CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' Personification
MediaDailyNews, Joe Mandese - Tuesday, February 4, 2025
It characterized a first-half marketing mix modeling effort as a "major n ...
- Anthropic's Constitutional Classifier Challenges 'Jailbreaking'
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 4, 2025
Following Microsoft and Meta into the unknown, AI startup Anthropic - mak ...
- Dry January Could Turn Into Dry 2025
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 2, 2025
Depending on possible tariffs on consumer goods coming from certain countries, pric ...
- Media Agency Of The Year: IPG Mediabrands
Agency of the Year, Joe Mandese - Friday, January 31, 2025
"Reimagining our orchestration strategy to get the best out of all ...
- Fewer Price Increases, More AI Mark 2025 Dining Trends
Marketing Daily, Teresa Buyikian - Thursday, January 30, 2025
Study: 75% are looking to reduce online ordering fees, with the prima ...
- Hy-Vee Promotes Retail Media Leader To CMO
Marketing Daily, Sarah Mahoney - Wednesday, January 29, 2025
Kathryn Mazza's ascension highlights the growing importance of retail media as ...
- AI Search Riddled With Challenges - Measurement, Data Privacy
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A recent study finds 55% of marketers are concerned about data privac ...
- Investments In Connected Commerce, Tech Stacks Rise To $585B
Performance Marketing Insider, Laurie Sullivan - Thursday, January 30, 2025
Winterberry Group estimates investments in connected commerce and technology stacks will dri ...
- More Men Feel Romantic, Pushing Valentine's Day Spending To $27.5B
Marketing Daily, Sarah Mahoney - Tuesday, January 28, 2025
The National Retail Federation predicts record spending on all the usual suspect ...
- Brand And Performance Are Codependent - Here's Why
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 29, 2025
New research shows spending patterns had little to do with making bran ...
- China's AI Startup DeepSeek Will Make Advertisers Rethink How They Spend
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
A research lab in China has released an open-source AI model th ...
- Super Bowl's Growing Media Mix: A Complicated Play
TV Watch, Wayne Friedman - Tuesday, January 28, 2025
The broader view shows 77% using some digital media access throughout t ...
- Loyalty Royalty: Fox News, Hyundai, Discover
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 27, 2025
Brand Keys' new annual ranking demonstrates a 5% gain in loyalty c ...
- Snapchat, OMG Study Pushes Creator Ad Performance
MediaDailyNews, Colin Kirkland - Thursday, January 23, 2025
Snapchat shared results of a recent study that shows how creator partnershi ...
- Study Reveals Similar Ad Loads For FAST Channels Vs. AVOD
Television News Daily, Wayne Friedman - Friday, January 24, 2025
One question posed to respondents was: "How do you feel about t ...
- Consumers Spent $150B On In-App Purchases In 2024
MediaDailyNews, Laurie Sullivan - Wednesday, January 22, 2025
Across all publishers, 258,000 apps were downloaded per minute in 2024 f ...
- Trump Reshapes World For Brands Amid 'Nouveau Nihilism'
Research Intelligencer, Robert Williams - Thursday, January 23, 2025
Brands need to prepare for the uncertain reactions from consumers to Trump ...
- Paramount+, Hulu Led 2024 Sign-Ups: Antenna
Advanced TV Insider, Wayne Friedman - Wednesday, January 22, 2025
The Paramount Global streamer led all platforms with 42.0 million gross U. ...
- Deloitte: Can Retail Move From Mass To Micro?
Retail Insider, Sarah Mahoney - Wednesday, January 22, 2025
As economic recovery fuels consumer spending, retailers are racing to balance personalizatio ...
- Democracy Dies In Overplaying News Safety
Red, White & Blog, Joe Mandese - Tuesday, January 21, 2025
Just as the House Judiciary Committee begins probing Omnicom and Interpublic f ...
- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad Share
Advanced TV Insider, Wayne Friedman - Thursday, January 16, 2025
Although ad-supported streaming and digital platform businesses continue to show gains, ...
- Immediate, Measurable Ad Results Fuel Performance Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, January 16, 2025
An accelerated push for more measurable results has surfaced as platforms beco ...
- New Ikea Research: Americans Are Really Tired
Retail Insider, Sarah Mahoney - Wednesday, January 15, 2025
The furniture retailer's in-depth "Sleep Matters" report finds that 86% of U. ...
- H-E-B, Market Basket, Costco America's Top Grocers
Marketing Daily, Sarah Mahoney - Sunday, January 12, 2025
Consumers are turning away from favorite retailers unless they see real a ...
- 'Zebra Striping' Highlighted As New Drinking Trend In Diageo Global Study
Marketing Daily, Teresa Buyikian - Friday, January 10, 2025
The term is defined as "the behavior of alternating between alcoholic a ...
- Virtual Pay TV: Virtually Something - But How Much?
TV Watch, Wayne Friedman - Monday, January 13, 2025
Currently, the only virtual pay TV leader is YouTube TV. With arou ...
- Tool Offers CPG Brands Expanded YouTube Ad Measurement
MediaDailyNews, Colin Kirkland - Wednesday, January 8, 2025
Market research company Circana is expanding its sales-lift solution for YouTube, intend ...
- GLP-1 Meds Reduce Grocery Spending By 6%
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2025
New research from Cornell University and Numerator shows those on weight-loss dru ...
- Dissecting Online's Holiday: Mobile, Search Ruled
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2025
Lower price promotions fueled a run on big-ticket items, as consumers scor ...