- Krispy Kreme Delivers On Two Fronts
Marketing Daily, - Friday, October 10, 2008
From Phoenix to Shanghai, it moved forward this week on two ...
- Chick-fil-A Erasing Trans Fats From Menu
Marketing Daily, - Thursday, October 9, 2008
Atlanta-based QSR chain Chick-fil-A says it has eliminated artificial trans fat fr ...
- Burger King To Bow Burger Bar
Marketing Daily, - Wednesday, October 8, 2008
Burger King is rolling out a series of "Whopper Bar" venues, t ...
- McDonald's Gears Up For Annual Monopoly Game
Marketing Daily, - Tuesday, October 7, 2008
Past winners take center stage in McDonald's newest advertising for its annu ...
- Snapple Taps Deutsch L.A.
Marketing Daily, - Monday, October 6, 2008
Snapple has tapped Interpublic's Deutsch L.A. as new creative AOR, replacing incumbe ...
- KFC Leverages Debate For Global Hunger Discourse
Marketing Daily, Aaron Baar - Monday, October 6, 2008
KFC Monday night aired a 30-second television ad in Nashville, Tenn., whe ...
- Fast-Casuals Still Growing, Facing Growing Competition
Marketing Daily, Karlene Lukovitz - Friday, October 3, 2008
"Competition is getting tougher" within the FCR segment, summed up Darren Tristan ...
- Burger King Aims For Zero Artificial Trans Fats
Marketing Daily, - Thursday, October 2, 2008
By Nov. 1, the fast-food giant says, all menu items will conta ...
- Wendy's Gets Aggressive; Dunkin' Offers 99¢ Lattes
Marketing Daily, Karlene Lukovitz - Wednesday, October 1, 2008
Wendy's value-menu moves were a strategic attempt to capitalize on McDonald's' acknowledgeme ...
- Schwarzenegger Signs Bill Requiring Calorie Counts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 1, 2008
California became the first state to require restaurants to put calorie coun ...
- More Paradoxes From The Front Lines: Pfizer, Wendy's AC/DC
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 30, 2008
The Journal tells us that Pfizer is set to announce th ...
- Starbucks Brewing New Non-Coffee Products
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 30, 2008
Even as McDonald's (see above) and others try to beef up the ...
- Papa John's Offers 'Indiana Jones' Tie-In
Marketing Daily, - Tuesday, September 30, 2008
The XL Explorer pizza--an extra-large pizza with up to three toppings f ...
- Friction Was Constant In Wieden, Starbucks Relationship
Around the Net In Brand Marketing, Thom Forbes - Monday, September 29, 2008
Reading between the lines of last week's coverage of Wieden & Kennedy ...
- McDonald's Promotes Bill Whitman, Jr.
Marketing Daily, - Thursday, September 25, 2008
The senior director, media relations and public affairs, McDonald's USA is n ...
- Wieden & Kennedy 'Opts Out' Of Starbucks Review
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 24, 2008
Adweek sent out a midday news alert Wednesday about Wieden + Kenne ...
- Baskin-Robbins Taps Hispanic Marketer
Marketing Daily, - Tuesday, September 23, 2008
Baskin-Robbins has appointed Carlos Nunez head of the company's U.S. Hispanic marketi ...
- Krispy Kreme Hopes To Heat Up Sales With Ice Cream
Around the Net In Brand Marketing, Thom Forbes - Monday, September 22, 2008
...
- McDonald's Gets Moms Involved In Quality
Marketing Daily, Karlene Lukovitz - Friday, September 19, 2008
"There are a lot of myths out there about McDonald's products, a ...
- Seattle Coffee Competition Still Heating Up
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 18, 2008
In these bleak days for finances, we could all use a per ...
- Ashworth Named Dunkin's VP For Consumer Engagement
Marketing Daily, - Wednesday, September 17, 2008
In the newly created position, Cynthia Ashworth will be responsible for a ...
- Starbucks, Unilever Ink Ice Cream Deal
Marketing Daily, - Tuesday, September 16, 2008
Expanding on its relationship with Unilever, Starbucks has signed an exclusive de ...
- Fast-Casual Restaurants Seeing Sales Surge
Around the Net In Brand Marketing, Thom Forbes - Monday, September 15, 2008
Two research reports show that sales in the fast-casual restaurant segment sh ...
- Papa John's Offers Deal During Football Season
Marketing Daily, - Monday, September 15, 2008
Over the next four months, the chain is offering two one-topping lar ...
- Krispy Kreme Squeaks Into The Black, But Still Struggling
Marketing Daily, Karlene Lukovitz - Monday, September 15, 2008
"Krispy Kreme's popularity exploded around 2000, but the concept is no long ...
- Head Of Lettuce Devours Baconator In Wendy's Viral Video
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 11, 2008
A new viral video produced for Wendy's by ad agency Kirshenbaum Bo ...
- Latest Data Show McDonald's Bucking Recession
Marketing Daily, Karlene Lukovitz - Wednesday, September 10, 2008
"McDonald's has been on a roll for at least five or s ...
- Wendy's Plans Frosty Giveaway
Marketing Daily, - Tuesday, September 9, 2008
The fast food giant will give away 10,000 Twisted Frostys through Sep ...
- McDonald's Steps Aside In Reaching Out To Teens
Marketing Daily, Karl Greenberg - Tuesday, September 9, 2008
Throughout an alternate reality effort called "The Lost Ring," the McDonald's bra ...
- Hooters Out with Football Menu
Marketing Daily, - Monday, September 8, 2008
The limited-time menu intros four new items for $8.99 each. The me ...