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More Paradoxes From The Front Lines: Pfizer, Wendy's AC/DC

The Journal tells us that Pfizer is set to announce that it is halting its development of medicines for heart disease -- "a field that includes its cholesterol-lowering drug Lipitor and other medicines that fueled the company's dominance of the pharmaceutical industry for more than a decade." It will focus on more lucrative areas like cancer and Alzheimer's disease.

The Journal also reports that Roland Smith, president and CEO of the new Wendy's/Arby's Group, plans to reverse the previous' management's strategy of courting 18- to 24-year-olds and will instead aim Wendy's marketing at customers ages 24 to 49. A new campaign will ditch the red wig and focus on the quality of the food. Novel idea.

And the Times reports that in the midst of all the brouhaha about the impact of digitalization and the long tail on the music industry, MTV will announce today it will create an AC/DC version of its Rock Band video game that will be sold in the U.S. only at Walmart, Sam's Club and "If you want to be a physical band, you better make an alliance with a strong physical retailer," says Steve Barnett, chairman of Columbia Records, the band's record label




Read the whole story at The Wall Street Journal, The New York Times »

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