- McDonald's Boss Takes Aim At 'Flawed' Calorie Rules
Around the Net In Brand Marketing, Thom Forbes - Monday, May 19, 2008
McDonald's Chief Executive Jim Skinner decried the growing number of local U. ...
- Straw Hat Dangles Pizza In Newly Launched Video Contest
Marketing Daily, Laurie Sullivan - Monday, May 19, 2008
[Restaurants] One or more of the top videos could end up ...
- Burger King Launches National Campaign Around 'Indiana Jones'
Marketing Daily, Nina Lentini - Friday, May 16, 2008
[Restaurants] The company also is sponsoring the Jonas Brothers' "Burning Up Tour ...
- Hardee's Thumbs Nose At Value Menu Movement
Marketing Daily, - Thursday, May 15, 2008
The St. Louis-based company is rolling out the Prime Rib Thickbruger, whi ...
- Burger King Launches Recruitment Campaign
Marketing Daily, - Thursday, May 15, 2008
The fast-food giant is targeting 17-24 year olds as well as retire ...
- McDonald's Puts Its Arches On WNBA Jerseys In Regular Play
Marketing Daily, Karl Greenberg - Thursday, May 15, 2008
[Restaurants] During WNBA Tip-Off 2008 presented by McDonald's, the fast-food giant wi ...
- Taco Bell's Game Plan Heavy On Really Cheap Eats
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 14, 2008
Taco Bell is unveiling a 2008 product game plan today that cou ...
- McD's Launches Marketing Blitz For Chicken Breakfast
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 14, 2008
McDonald's just-launched marketing blitz for it new Southern-style breakfast foods is o ...
- Domino's Pizza CMO Ken Calwell Leaving
Marketing Daily, - Wednesday, May 14, 2008
Domino's Pizza, Inc. says CMO Ken Calwell is leaving the company aft ...
- Pizza Hut Unwraps 'Ultimate Grill Pizza'
Marketing Daily, - Tuesday, May 13, 2008
The toppings, including steak, chicken and vegetables, are enhanced with a backya ...
- Jack In The Box Offering Kona Coffee Shakes
Marketing Daily, - Tuesday, May 13, 2008
The San Diego-based chain is introducing the confection of vanilla ice cre ...
- Sampling Wins Over Likes Of Starbucks, McD's
Around the Net In Brand Marketing, Thom Forbes - Monday, May 12, 2008
Doling out free product is no longer the province of marketers w ...
- McDonald's Packs 'Speed Racer' Toys In Happy Meals
Marketing Daily, - Monday, May 12, 2008
Through June 5, children will get one of eight toy action vehicl ...
- Dunkin' Donuts Ads Urge Trial Of Free Iced Coffees
Marketing Daily, Nina Lentini - Monday, May 12, 2008
[Restaurants] In 30 seconds, the TV spot shows a group of college-a ...
- Baskin-Robbins Is Adding Soft-Serve To Its Menu
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 8, 2008
With ice cream industry sales down in recent years--and stagnant the pa ...
- PapaJohns.com Surpasses Billion-Dollar Sales Mark
Marketing Daily, - Thursday, May 8, 2008
Papa John's, the first pizza company to offer online ordering, has surpass ...
- Yum Brands Says CEO Was Not Aware Of Tragedy At Derby
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 7, 2008
Yum Brands was hoping for a brand lift from Saturday's Kentucky Derb ...
- Irvine Robbins, Co-Founder Of Baskin-Robbins, Dies At 90
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 7, 2008
...
- McDonald's Intros Chicken For Breakfast, Plans Big Giveaway
Marketing Daily, Nina Lentini - Wednesday, May 7, 2008
[Restaurants] The marketing support includes TV, radio, print, PR, email blast a ...
- McD's Rolling Out 'The Year of Innovation'
Around the Net In Brand Marketing, Thom Forbes - Monday, May 5, 2008
Five years after McDonald's started its rebound from a tarnished image a ...
- Dunkin' Donuts Offers Mother's, Father's Day Gift Cards
Marketing Daily, - Monday, May 5, 2008
The limited-edition cards carry designs created by the winners of an onli ...
- Arby's Rescue Brigade Seeks Consumer Member
Marketing Daily, - Friday, May 2, 2008
Arby's is letting consumers act in its ads. The company is extendi ...
- Quiznos Puts $12M Behind Campaign For $5 Sandwiches
Marketing Daily, Karl Greenberg - Friday, May 2, 2008
[Restaurants] The ad push shows consumers literally eating $5 bills, which ...
- Taco Bell Bows Big Bell Box Meal
Marketing Daily, - Thursday, May 1, 2008
For a limited time, the restaurant is offering a Bacon Club Chalup ...
- Arby's Launches YouTube Ad
Marketing Daily, - Thursday, May 1, 2008
The clever video features two Arby's Doublers, roast beef and cheese sandwiche ...
- Starbucks Launching Line Of Smoothie-Like Drinks
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 30, 2008
Starbucks is adding a line of smoothie-like drinks made with fresh fru ...
- Domino's To Do Some Heavy Lifting To Buoy U.S. Sales
Marketing Daily, Nina Lentini - Wednesday, April 30, 2008
[Restaurants] In a conference call with analysts, CEO David Brandon described wh ...
- Papa John's Intros Six Specialty Pies
Marketing Daily, - Tuesday, April 29, 2008
Papa's White Pizza, Sicilian Classic, Italian Meats Trio, Spinach Alfredo Chicken Tomat ...
- Julie Stewart Has A Recipe For Change At Applebee's
Around the Net In Brand Marketing, Thom Forbes - Monday, April 28, 2008
Julia Stewart, who was snubbed for the CEO slot at Applebee's sever ...
- Top 10 QSR Brands
Marketing Daily, - Friday, April 25, 2008
BrandIndex last week measured quick-service restaurant brands based on customer satisfaction. He ...