- Boston Market Gets New Chief
Marketing Daily, - Friday, May 29, 2009
Fast-casual chain Boston Market, with 530 locations in 28 states, has tapp ...
- Wendy's In Review Phase Of Turnaround Plan
Marketing Daily, Karl Greenberg - Friday, May 29, 2009
Wendy's says the move follows strategic moves by CMO Ken Calwell a ...
- EA Sports, Pizza Hut Team Up For Promo
Marketing Daily, Aaron Baar - Saturday, May 30, 2009
Between now and June 27, consumers can log on to pizzahut.com ...
- Marble Slab Offers 'Top Chef' Sundaes
Marketing Daily, - Friday, May 29, 2009
As part of a
rebranding program focused on emphasizing its roo ...
- Burger King Stages Family Fun Days
Around the Net In Brand Marketing, - Friday, May 29, 2009
...
- Pop-Tart Promo Ups Calif. Tortilla Sales 32%
Marketing Daily, - Thursday, May 28, 2009
Tortillas and Pop-Tarts might not seem an intuitive match, but it kee ...
- McDonald's and Wendy's Move Toward Cage-Free Eggs
Around the Net In Brand Marketing, - Thursday, May 28, 2009
...
- Jolly Time, Tony's Pizza Launch Bowling Promos
Marketing Daily, - Wednesday, May 27, 2009
Jolly Time Pop Corn and Tony's Pizza have each launched bowling promoti ...
- Kids Increasingly Eating From Value Menus
Marketing Daily, Karlene Lukovitz - Wednesday, May 27, 2009
A decline in the number of kids eating out is also contributi ...
- Carl's Jr. Carnivores Rekindle Love Affair With Mushrooms
Around the Net In Brand Marketing, - Friday, May 22, 2009
...
- Denny's 'Creatures' Woo Night Owls With Mobile Apps
Marketing Daily, Karlene Lukovitz - Monday, May 18, 2009
The restaurant chain's Allnighter concept is being promoted via a campaign dubb ...
- Denny's Sends Late-Night-Munchies into Web 2.Overdrive
Online Media Daily, Karlene Lukovitz - Tuesday, May 19, 2009
To entice night owls into its restaurants, Denny's created "Denny's Allnighter" betwe ...
- Ben & Jerry's Launches New Flavor, Contest
Marketing Daily, Tanya Gazdik - Thursday, May 14, 2009
The company's "Do The World A Flavor" contest gives "Flavor Guru" consume ...
- Franchisees Sue Burger King Over Soda Rebates Used For Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 14, 2009
Burger King told franchisees last month that, starting in February 2010, ...
- McDonald's, Fox Sign Global Movie Tie-In Deal
Marketing Daily, - Wednesday, May 13, 2009
McDonald's and Twentieth Century Fox have announced a global partnership around t ...
- Survey Finds Fewer Drinking, Eating Out
Marketing Daily, - Wednesday, May 13, 2009
The Nielsen Company's new U.S. consumer survey shows that 56% of consume ...
- McDonald's Ads Boost Share For Full-Priced Items, Too
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 13, 2009
By quietly boosted its advertising of full-priced items, McDonald's is attracting custome ...
- Thanks For Eating Out, Mr. President
Marketing Daily, - Monday, May 11, 2009
National Restaurant Association president/CEO Dawn Sweeney has sent a letter to Preside ...
- CSPI Targets Restaurant Food Sodium
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2009
It is urging Congress to pass legislation requiring a plan to redu ...
- Chipotle Campaign Invites Video Combos
Marketing Daily, Aaron Baar - Monday, May 11, 2009
The centerpiece of the campaign is www.mychipotle.com, where customers can submit the ...
- KFC Burned By Grilled Chicken Rollout
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
KFC's grilled-chicken launch managed to strain relationships with three core constituents ...
- Hummer, Starbucks Rated Lowest For Value
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
...
- McDonald's Hopes To Offer Its Own Ph.D.
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
...
- Don't Expect Grilled To Replace Fried
Marketing Daily, Karlene Lukovitz - Friday, May 8, 2009
Perhaps most important in driving the billions of fried food servings order ...
- Little Caesars Celebrates 50 Years Of Continued Growth
Around the Net In Brand Marketing, Thom Forbes - Friday, May 8, 2009
When Mike Ilitch reflects on the billion-dollar family empire that he found ...
- KFC Will Issue Rainchecks For Promotion Touted By Oprah
Around the Net In Brand Marketing, Thom Forbes - Friday, May 8, 2009
...
- Starbucks Coupons Promote Grocery Products
Marketing Daily, Karlene Lukovitz - Thursday, May 7, 2009
The coupons were suggested by numerous Starbucks customers on its starbucksidea.com sit ...
- Tempting And Tempestuous: Oprah, Free Chicken Offer
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 7, 2009
"The combination of free food and Oprah is a tsunami," says cris ...
- In-N-Out: Perfection Personified, Says One Columnist
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 7, 2009
Columnist Michael Hiltzik says that he divides the fast-food universe into t ...
- Shift In Starbucks Direction Reflected In Word Clouds
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 6, 2009
"Starbucks is an image company," Andrea James writes, "one in which wor ...