- History Channel Sells Real Ice To Tout IRT
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The History Channel is selling real ice. The co-branded packages of i ...
- Restless Nights In Mattressland
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 7, 2012
Shareholders in bedding companies are shell-shocked from the mattress wars this morni ...
- Consumer Shopping Preferences Shifting: Online Vs. Traditional
MediaDailyNews, Wayne Friedman - Wednesday, June 6, 2012
According to Nielsen, online purchasing for consumers -- when it comes ...
- Aisle Wars: Lowe's Aims To Win The In-Store App Battle With An Experience Assault
Mobile Insider, Steve Smith - Thursday, June 7, 2012
With 42,000 iPhones in-store to help customers with their own app-driven shoppin ...
- Nielsen: M-Commerce Needs To Gain Consumer Trust
MoBlog, Steve Smith - Thursday, June 7, 2012
Nielsen's latest survey of consumer attitudes toward making purchases on their phon ...
- The Cookie Stuffing Controversy
SearchBlog, Laurie Sullivan - Thursday, June 7, 2012
After some controversy surrounding Convertro's white paper on cookie stuffing, I decid ...
- Memorial Day Good For C-Stores
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
Wells Fargo Securities surveyed beverage retailers that represent thousands of U.S. c-store ...
- Brand Licensing Regaining Its Breath
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2012
Sales of licensed products are heading up for the first time ...
- Threadflip Shows How Mobile Makes The Web Look Frumpy
MoBlog, Steve Smith - Wednesday, June 6, 2012
An eBay for clothes-horses, Threadflip just released an app with the ki ...
- Burberry Lets You Shop In Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 5, 2012
For its fall/winter 2012 campaign, British label Burberry is using "shoppable" vide ...
- Internet Users Make 1 Of 3 Purchases Online
Around the Net In OMD Europe, Nina Lentini - Monday, June 4, 2012
IAB (Interactive Advertising Bureau) Europe's latest Mediascope Europe study shows that ...
- Google Shopping Could Slow Adoption Rates
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 5, 2012
There's no shortage of commentary on what the transition of Google Produ ...
- Two Dads In JC Penney Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 4, 2012
Big changes at JC Penney: the new JCP logo identity, elimination ...
- 'GQ,' Nordstrom Team For E-commerce
MediaDailyNews, Erik Sass - Friday, June 1, 2012
'GQ' is expanding its presence in the branded e-commerce space, with Friday ...
- Can Walmart Beat In-Store Apps At Their Own Game?
MoBlog, Steve Smith - Monday, June 4, 2012
In a major upgrade to its iOS apps, Walmart adds a speci ...
- Shopkick's Jeff Sellinger: Apps Drive Engagement
Online Media Daily, Mark Walsh - Friday, June 1, 2012
Since launching almost two years ago, the shopkick app has gained mo ...
- How Search And Media Might Think About Respect And Reinvention
SearchBlog, Laurie Sullivan - Monday, June 4, 2012
Media companies know a thing or two about economics forcing change. ...
- WalMart Launches Subscription Sampling
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 1, 2012
Walmart.com, going after Amazon in e-commerce, is prepping a subscription mail-order sampli ...
- PayPal Launches M-Payment Tiny Trial App in UK
Mobile Marketing Daily, Steve Smith - Friday, June 1, 2012
PayPal's relentless attempt to pre-empt NFC-enabled mobile payment systems continues with ...
- Quri Assembles Mobile Army Of In-Store Auditors
Mobile Marketing Daily, Steve Smith - Friday, June 1, 2012
An army of secret shoppers and brand auditors are being empowered ...
- Why Showrooming Needs Search And Mobile Strategy
SearchBlog, Laurie Sullivan - Friday, June 1, 2012
Sometimes you just want to search for a product on a retailer ...
- Computer Maker Lenovo Drives Web Site Revenue Rise Via Product Videos
VidBlog, Daisy Whitney - Friday, June 1, 2012
PC maker Lenovo said it boosted online sales with the addition ...