- Ad Spend On NBC Lifestyle Cable Nets Returns High Value
MediaDailyNews, Wayne Friedman - Friday, May 8, 2015
NBCUniversal says advertisers witnessed major returns on their media investments in consum ...
- 74% of Mobile Shoppers Fine with Not Being Identified in a Store
MobileShopTalk, Chuck Martin - Monday, May 11, 2015
The challenges in serving mobile shoppers are almost too numerous to coun ...
- 'When Is Mother's Day' Search Phrases Make A Comeback
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2015
People may love their mothers, but for some reason many are forgetf ...
- CVS Puts $85 Million Media Account In Review
MAD, Larissa Faw - Thursday, May 7, 2015
The incumbent -- WPP's Mindshare -- is expected to participate, as ...
- Whole Foods Hatching New Brand For Millennials; Expands Advertising
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
While it hasn't revealed a name for the new brand yet, analy ...
- Fisher-Price Salutes Moms' Everyday Accomplishments
Marketing Daily, Aaron Baar - Thursday, May 7, 2015
"Social [interaction] among moms in our online community is all about support ...
- Mobile Retail Hits 52%, Tops Desktop at 48%
MobileShopTalk, Chuck Martin - Friday, May 8, 2015
Mobile commerce continues to grow while the opposite is true for deskt ...
- Retailers Investing In Programmatic, But Analytics Remain Fragmented
Real-Time Daily, Tyler Loechner - Thursday, May 7, 2015
Two-thirds (67%) of retailer marketers are moving more media dollars to programmat ...
- Macy's Calls For #AmericanSelfie; Reveals Off-price Test
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
Macy's is introducing a new summer marketing campaign, celebrating the country's mo ...
- Ron Johnson Relishing Recovery With Enjoy 'Personal Commerce' Platform
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 7, 2015
Enjoy, the brainchild of Apple Store mastermind Ron Johnson, is hitting t ...
- Time & Location Bump Supply & Demand
MobileShopTalk, Chuck Martin - Thursday, May 7, 2015
Mobile commerce adds some interesting dynamics to time. A recent report pointi ...
- The Mama Genre: Zulily, Teleflora, Pampers Weigh In
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2015
Among the standouts this year are new videos from Zulily, the mom-centr ...
- RetailMeNot, Swirl Partner for Big Beaconing at Retail
MobileShopTalk, Chuck Martin - Wednesday, May 6, 2015
The door to beaconing just swung open a lot wider. The mega-digital-offe ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, May 6, 2015
H&M broke into the top 10 after posting photos of celebrities weari ...
- Kohl's, Target Flex Fitness Flair
Marketing Daily, Sarah Mahoney - Monday, May 4, 2015
Kohl's is rolling out a new partnership with leading yoga brand Gai ...
- CBS Says Its Viewers Are Bigger Consumers Than Rivals
MediaDailyNews, Wayne Friedman - Monday, May 4, 2015
Heading into the upfront marketplace, CBS now claims No. 1 status acro ...
- Axe, Esquire Bow Contest For Menswear Designers
MediaDailyNews, Erik Sass - Monday, May 4, 2015
Axe and Esquire are trying to raise the profile of men's fashi ...
- Why The Search For Beauty Care Products Takes Longer
SearchBlog, Laurie Sullivan - Tuesday, May 5, 2015
Beauty care products including cosmetics, fragrances, hair and nail care, along wi ...
- Supercuts Tackles Selfie Phenomenon
Marketing Daily, Aaron Baar - Sunday, May 3, 2015
In this era of selfies, it's important to look your best ...
- Large-Screen Phones 20%; Tablets 12%
MobileShopTalk, Chuck Martin - Friday, May 1, 2015
Big mobile screens are in, but not as big as those ...