- 40% Of Back-To-School Shoppers Use Smartphones For In-Store Research
Mobile Insider, Gavin O'Malley - Wednesday, August 7, 2019
But 38% still plan to shop in physical stores as well ...
- Google Shopping Monitors Gun-Related Products, Search Engine Regulation Remains A Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 7, 2019
The online marketplace removed gun-related products like "the $31.25 20-round Hornady Critic ...
- How Marketers Can Help Suppress Gun Violence
Mediapsssst, Richard Whitman - Tuesday, August 6, 2019
Marketers and Adland have a certain degree of economic leverage to he ...
- Microsoft Back-to-School Search Data Reveals Average Spend, Time Of Year, Cross-Shopping Trends
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 6, 2019
The analysis of trends and behavior will help marketers plan back-to-school targeti ...
- Big Brands Goof Up: They Send Too Many Emails, And Few Reflect Intent
Email Insider, Ray Schultz - Tuesday, August 6, 2019
Pure digital retailers are best at personalizing and keeping a reasonable ema ...
- Thrive Market To Offer CBD Items Again
Marketing Daily, Tanya Gazdik - Monday, August 5, 2019
The retailer was forced to stop selling such items in June ...
- Microsoft Acquires PromoteIQ As It Digs In To Support Retail Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 5, 2019
Kroger, Kohl's and Overstock.com are among the retailers that work with PromoteI ...
- Gas Pumps Add Automated Mobile Payments
AI & IoT Daily, Chuck Martin - Monday, August 5, 2019
When approaching a participating gas station, the driver will receive a mobi ...
- In 20th Anniversary Blowout, Target Welcomes Back Design Partners
Marketing Daily, Sarah Mahoney - Friday, August 2, 2019
Target says it is resurrecting some 300 limited-edition pieces from 20 ...
- Macy's In Snap, TikTok For BTS
Marketing Daily, Sarah Mahoney - Friday, August 2, 2019
"We're trying to go into platforms in a relevant, non-disruptive way," sa ...
- Amazon Disabling All Dash Buttons At End Of Month
AI & IoT Daily, Chuck Martin - Friday, August 2, 2019
The little plastic buttons had been tapped by consumers to be se ...
- Nordstrom NYC Celebrates Street Fashion
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2019
Campaign, marking October launch of NYC flagship, includes a mix of mode ...
- Amazon Loses Another Fight Over Shoddy Marketplace Merchandise
Digital News Daily, Wendy Davis - Wednesday, July 31, 2019
"Amazon bears responsibility for putting the defective product into the stream ...
- Email Helps Drive Online Grocery Purchases, Study Says
Email Marketing Daily, Ray Schultz - Thursday, August 1, 2019
Over a third of all shoppers used multiple methods when shopping f ...
- SmarterHQ Offers Wishlist Targeting Tool
Email Marketing Daily, Ray Schultz - Thursday, August 1, 2019
Wishlists & Favorites allows brands to send personalized messages based on thin ...
- Keds Finds The Right Fit With Joan Creative
MAD, Larissa Faw - Wednesday, July 31, 2019
The assignment was made without a formal review. The agency's first wo ...
- How Grocery Retailers Are Thriving In A Disrupted Market
MAD, Jenn Szekely - Tuesday, July 30, 2019
Traditional grocery retailers, especially the regional and local players are struggling despi ...
- Amazon, Walmart, Macy's Make Focus On Back-To-School Fun
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2019
Amazon's ads celebrate a Happy School Year, focusing on all the ge ...
- Tech Industry Backs Amazon In Battle Over Defective Merchandise
Digital News Daily, Wendy Davis - Friday, July 26, 2019
A recent court decision "threatens to chill the creation and growth ...
- The Retail Mystique: How 10 Brands Are Engaging Women With Email
Email Insider, Ray Schultz - Monday, July 29, 2019
Chico's is rated No. 1 for providing a good customer experience ...
- Walmart Launches Self-Driving Car Pilot
Connected Thinking, Chuck Martin - Thursday, July 25, 2019
Company will test autonomous vehicle to move customer orders on two-mile rou ...
- Kroger Flexes Data, Analytics Muscles To Bond With CPGs
CPG Insider, Karlene Lukovitz - Friday, July 26, 2019
Kroger's 84.51 data intelligence unit launching sophisticated analytics tool designed to accelera ...
- Lenovo Cuts Email Development Time In Half
Around the Net in Email, Ray Schultz - Thursday, July 25, 2019
Lenovo Group Ltd. had a challenging email process — it took ...
- Gap Channels Guns N' Roses For 'Forward' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2019
"Forward" stars real kids with real talent, including a 13-year-old electric guitaris ...
- Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile
Email Insider, Ray Schultz - Wednesday, July 24, 2019
Half of shoppers will buy in-store, including large numbers of baby boome ...
- The Omnichannel Halo: How Stores Drive Ecommerce -- And Vice Versa
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2019
"No matter what you sell, you need to invest in stores," sa ...
- Staples Launches Quarterly Magazine 'Worklife'
Publishers Daily, Sara Guaglione - Tuesday, July 23, 2019
'Staples Worklife' is part of a larger campaign that will expand th ...
- ThirdLove's Latest Disruption: Reinvented Fitting Room
Marketing Daily, Sarah Mahoney - Friday, July 19, 2019
ThirdLove's temporary New York location will devote 60% of its space ...
- Architectural Digest's 'Clever' Partners With Urban Outfitters On Artist Series
Publishers Daily, Melynda Fuller - Monday, July 22, 2019
Each artist was chosen based on the kinship between their work a ...
- Focus On Community Could Be Game-Changer For GameStop
Marketing Daily, P.J. Bednarski - Thursday, July 18, 2019
The gaming store of the future may be "a local hangout f ...