- Digital Commerce Spending Set To Increase 66%
Connected Thinking, Chuck Martin - Wednesday, November 20, 2019
More than a quarter (27%) of the spending will be the remo ...
- Few Holiday Emails Feature Black Friday Themes: Study
Email Marketing Daily, Ray Schultz - Wednesday, November 20, 2019
Retail brands are pushing holiday promotions, SmarterHQ reports, although few are featuri ...
- Kohl's Struggles Amid Mixed Retail Signals
Marketing Daily, Sarah Mahoney - Tuesday, November 19, 2019
Still, according to surveys, retailers are rushing into the Christmas season wi ...
- Kraft Heinz Promos Leverage Shopper 'Agents,' Near-Field Tech
Marketing Daily, Steve Ellwanger - Tuesday, November 19, 2019
NFC tags with instant-redeemable coupon labels carrying the notation "tap here f ...
- UK Shoppers At Risk Of Holiday Cyber Fraud
Around the Net in Email, Ray Schultz - Tuesday, November 19, 2019
Only four of the top 10 UK online retailers have DMARC (Domain-based Messa ...
- Holiday Nerves: Retailers Sweat Short Season, Amazon, Tariffs, Adobe Reports
Email Insider, Ray Schultz - Tuesday, November 19, 2019
Email remains a preferred channel -- and brands are offering Buy Onlin ...
- Is John Lewis Losing Its Christmas Magic?
London Blog, Sean Hargrave - Tuesday, November 19, 2019
Its last three Christmas campaigns have been its least emotionally engaging, resear ...
- JET8 Makes Data The Currency In Social Media
Data & Programmatic Insider, Laurie Sullivan - Monday, November 18, 2019
JET8 plans to enter the U.S. after building a following in emergi ...
- Going To Boston Proper: An Email Case Study
Email Insider, Ray Schultz - Monday, November 18, 2019
D2C fashion brand Boston Proper sought to engage "people who had opt ...
- Amazon Most Valuable Brand, Passing Apple and Google
Marketing Daily, Sarah Mahoney - Friday, November 15, 2019
Kantar's BrandZ Top 100 values Amazon at $334.65 billion, or a thi ...
- Walmart Reportedly Readying Self-Service Search, Display Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Walmart Media Group is testing an ad platform and self-service tools wi ...
- Hundreds More Sears, Kmarts Employees Axed
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 14, 2019
The parent company of Sears and Kmart laid off hundreds of employe ...
- Walmart Gains On Amazon But Grapples With Costs
Marketing Daily, Sarah Mahoney - Thursday, November 14, 2019
Walmart gained market share in food and consumables, including fresh foods, ...
- Wayfair Adds New AR Mobile Shopping Features
AI & IoT Daily, Chuck Martin - Thursday, November 14, 2019
Shoppers can use the AR and 3D tools to visualize how produc ...
- Email Personalization For Retailers: A Guide
Around the Net in Email, Ray Schultz - Thursday, November 14, 2019
Retailers are leaving money on the table when they fail to ma ...
- Will A Short Holiday Shopping Season Hurt Sales?
Around the Net in Email, Ray Schultz - Thursday, November 14, 2019
The 2019 holiday shopping season has six less days than prior year ...
- John Lewis And Waitrose Launch A Joint Christmas Ad Starring Edgar The Dragon
Around the Net In MAD London, Sean Hargrave - Thursday, November 14, 2019
The John Lewis Christmas ad has landed and "The Drum" provides ...
- All Giving, No Selling: DSW Goes For Do-Gooder Holiday
Marketing Daily, Sarah Mahoney - Wednesday, November 13, 2019
DSW's Do Good Pop Up scheduled for four-day run in New York ...
- Forecast Predicts Strong Holiday Sales, With Online Growing
Marketing Daily, Ray Schultz - Thursday, November 14, 2019
A strong labor market and rising consumer confidence point to strong holid ...
- Nike Pulls Money From Amazon -- Only 1.4% Of Product Views Came From Sponsored Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 13, 2019
News broke Wednesday that Nike would pull its clothing line from Amazo ...
- Nike: Search Terms Influence Consumers Differently On Google Vs. Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 14, 2019
On Nike.com, searches are product-specific. On Google, searches lead to interactions ...
- John Lewis Drops 'Meet Edgar' Teaser For Festive Ad
Around the Net In MAD London, Sean Hargrave - Wednesday, November 13, 2019
It would appear that John Lewis has dropped its annual teaser ...
- Walmart, Apple Partner For Voice Shopping
Connected Thinking, Chuck Martin - Wednesday, November 13, 2019
Voice Order, announced earlier this year, gives Walmart customers the option ...
- Smell, Touch Boost In-Store Sales By 10%
Marketing Daily, Sarah Mahoney - Tuesday, November 12, 2019
Turns out that to sell sneakers, there's nothing quite like the schnozz-tickli ...
- Google's Focus On Local Extends Campaign Options, Promoted Pins, Store Pick-Ups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
On Tuesday Google announced plans to expand and add campaign tools ...
- Grocer Adds AI-Powered Smart Shopping Carts
Connected Thinking, Chuck Martin - Monday, November 11, 2019
The Caper Smart Cart, from New York-based Caper, includes an interactive scre ...
- New Email Phishing Campaign Pretends To Be Serving Subpoenas
Around the Net in Email, Ray Schultz - Friday, November 8, 2019
Digital scam artists have launched a new type of email phishing campai ...
- Data Dysfunction: Brands Face Hurdles Integrating With ESPs
Email Insider, Ray Schultz - Friday, November 8, 2019
Retailers suffer over 10 data malfunctions per month, The Relevancy Group repo ...
- Macy's, Kohl's, Target Try Something New For Holidays
Marketing Daily, Sarah Mahoney - Thursday, November 7, 2019
Target is hoping to win with earlier-than-ever Black Friday access, while Macy ...
- The Gap Is Looking For A New CEO After Art Peck Makes A Hasty Exit
Marketing Daily - Top of the News, Thom Forbes - Friday, November 8, 2019
"Peck, a former consultant, prized data over design as Gap CEO," accordi ...