- SmartSweets Low-Sugar Conquest
CPG Insider, Sarah Mahoney - Friday, June 21, 2024
The fun and fruity startup has made it into 50,000 stores. ...
- Macy's Brings Back Summer's Greatest Hits
Marketing Daily, Sarah Mahoney - Thursday, June 20, 2024
In the first campaign under the new CMO, the retailer reprises t ...
- Best Buy In Exclusive AI Deal With Microsoft's Copilot+
Marketing Daily, Sarah Mahoney - Thursday, June 20, 2024
The electronics retailer is offering more than 40 models of Copilot+ PC ...
- 5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
Television News Daily, Wayne Friedman - Friday, June 21, 2024
Profits among six large legacy media companies declined to $17.2 billion ...
- Walmart Tries Again With No Boundaries
Marketing Daily, Sarah Mahoney - Wednesday, June 19, 2024
The retail giant is betting it can shake off its fashion slum ...
- Informative Leeches Vs. Clueless Talking Heads: Battle Of The Advocacy Ads
Pharma & Health Insider, Les Luchter - Thursday, June 20, 2024
You may be grossed out by one scene from NCPA ad, b ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
Advanced TV Insider, Wayne Friedman - Tuesday, June 18, 2024
CTV platforms delivered lower levels of messages for CPG brands consumed ...
- AI Warehouse Sale: Retailers Use Email To Clear Out Unwanted Inventory
Email Insider, Ray Schultz - Wednesday, June 19, 2024
The automated Birdseye system requires no manual intervention, the company says. ...
- DoorDash Adds To 'Your Door To More' Campaign
Marketing Daily, Sarah Mahoney - Tuesday, June 18, 2024
Basking in the glow of the Cannes Titanium shortlist, the delivery a ...
- Research Finds 55% Of Shoppers Choose Stores For Their Private Brands
Retail Insider, Sarah Mahoney - Wednesday, June 19, 2024
The Food Industry Association's latest analysis reports that people are flocking ...
- The RealReal Fights Fake Handbags With A Fake Canal Street Store
Marketing Daily, Les Luchter - Monday, June 17, 2024
Public can visit the "store" on 3 days when retailer will "ta ...
- Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
The move allows brands to access Instacart's shopper data in an effo ...
- Lowe's Brings Back CMO Position
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 11, 2024
Jennifer Wilson will also take the lead at Lowe's One Roof Med ...
- Mattress Firm Kicks Off 'Team Sleep Well' With Cameron Brink
Retail Insider, Sarah Mahoney - Wednesday, June 12, 2024
The WNBA rookie is helping the chain focus on sleep's role ...
- Costco Adds Ad Network, Phases Out Book Sales
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 10, 2024
The ad network will use Costco's 74.5 million household members' shopping habi ...
- At $22.4 Billion, Dad's Day Spending Nears Records
Marketing Daily, Sarah Mahoney - Sunday, June 9, 2024
The National Retail Federation predicts people will lavish fathers with love, spendi ...
- T.J. Maxx, Homegoods, Marshalls Use Body Cameras To Deter Theft
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 6, 2024
"In a survey of major chains by the National Retail Federation la ...
- Saks Off 5th Turns Pride Focus Inward, Celebrates Associates
Marketing Daily, Danielle Oster - Wednesday, June 5, 2024
The campaign features brand associates sharing their stories in their own wo ...
- Color Me Green: Kohler, Flamingo Estate Partnership 'Blooms'
MAD, Fern Siegel - Tuesday, June 4, 2024
Developed with Kohler's media agency PMG, the campaign showcases the expanding Herita ...
- In Shakeup, VF Names New President At The North Face
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2024
Facing declining sales and investor pressure, the apparel company taps Caroline Bro ...
- REI Co-op: 'The Enemy Is Autopilot'
Retail Insider, Sarah Mahoney - Wednesday, June 5, 2024
The outdoor retailer is kicking off a multiyear expansion of its ongoi ...
- Costco Holds The Line On Membership Fees
Marketing Daily, Sarah Mahoney - Monday, June 3, 2024
Once again, the retailer shows its rare advantage: Sales are strong enou ...
- Sephora Airs New Ads For Rare Beauty Brand
Marketing Daily, Sarah Mahoney - Monday, June 3, 2024
Starring brand founder Selena Gomez, the "Rare Moments" campaign promotes beauty inclusiv ...
- Sobriety-Inducing Safety Shots Soon Available At Retail
Marketing Daily, Teresa Buyikian - Monday, June 3, 2024
Safety Shot redesigned packaging for its proprietary formula into portable 4 ...
- Retail-Centric OTC Upstart Wonderbelly Hits CVS Aisles
Marketing Daily, Les Luchter - Monday, June 3, 2024
The move comes a year after an initial national retail rollout ...
- Macy's Sticks With Pride, Produces New PSA For The Trevor Project
Marketing Daily, Sarah Mahoney - Monday, June 3, 2024
While anti-LGBQT efforts are scaring many companies away from annual celebrations, th ...
- Monos Tries On Out-Of-Home
Marketing Daily, Sarah Mahoney - Thursday, May 30, 2024
The luggage manufacturer is expanding its retail presence and shifting its marketi ...
- Walgreens, Walmart, Target, Amazon Drop Prices
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, May 29, 2024
Walmart suffered an internal system failure in March that stopped price da ...
- Stop & Shop Picks Curiosity As Creative AOR To Strengthen Brand Positioning
MAD, Fern Siegel - Tuesday, May 28, 2024
Curiosity's first major integrated campaign for Stop & Shop is slated f ...
- Under Armour's Woes Get Worse
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2024
Even With CEO Kevin Plank back on board, sales fell another 10 ...