- Microsoft Charts Path With Criteo Integration To Strengthen Retail Media
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
The partnership integrates Microsoft Advertising Network, providing access to Criteo's retail-media supp ...
- Sleep Stars In Ikea's New U.S. Campaign
Marketing Daily, Sarah Mahoney - Wednesday, July 10, 2024
The whole world wants a little more sleep and a little le ...
- Big Lots Has Big Troubles
Marketing Daily, Sarah Mahoney - Tuesday, July 9, 2024
In a recent filing, the retailer says it doubts its ability ...
- Etsy Hopes 'More Human' Can Fend Off Tech Rivals
Marketing Daily, Sarah Mahoney - Tuesday, July 9, 2024
Under growing pressure from companies like Temu, Etsy says it is enteri ...
- Amazon Defeats Consumers' Claims Over 'Buy Box'
MediaDailyNews, Wendy Davis - Tuesday, July 9, 2024
Siding with Amazon, a federal judge has dismissed a complaint alleging th ...
- Fashion Fail: Only 4 Companies Achieve Even Mediocre Sustainability Goals
Retail Insider, Sarah Mahoney - Wednesday, July 10, 2024
The North Face, Levi's, Madewell and Patagonia get borderline passing grades ...
- GroupM, Tesco Forge Retail Media Partnership
MAD, Steve McClellan - Monday, July 8, 2024
GroupM expects to benefit through access to a trove of data own ...
- Ulta Targets 8-Year-Olds For Self-Care 'Joy'
Marketing Daily, Sarah Mahoney - Monday, July 8, 2024
The retailer says parents are the driving force behind Generation Alpha's beau ...
- Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter
Marketing Daily, Sarah Mahoney - Monday, July 8, 2024
Wedbush's latest research finds that search and CTV gains outpace social a ...
- Will The Neiman Marcus Brand Survive Saks Merger?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 5, 2024
The $2.5 billion deal, with Amazon as a key investor, will sol ...
- Jason Kelce's New Job? King Of The Grill
CPG Insider, Sarah Mahoney - Wednesday, July 3, 2024
Kingsford drafts the NFL retiree, who shares impressive backyard moves with Vin ...
- Omega, Glossier Make Olympic Splash
Marketing Daily, Sarah Mahoney - Friday, July 5, 2024
The famed timekeeper's new ads feature athletes as big as Paris ...
- Tractor Supply Faces Pushback, Calls For CEO Resignation
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, July 3, 2024
The National Black Farmers Association is calling on Tractor Supply's president a ...
- Audience Creation, Targeting For A Privacy-Conscious Future
MediaDailyNews, Louis Keating - Friday, July 5, 2024
Geographical targeting acts as a relevance engine by creating cohorts for targeti ...
- Coalition Of States Sides Against Shopify In Privacy Battle
MediaDailyNews, Wendy Davis - Wednesday, July 3, 2024
More than two dozen attorneys general are urging a federal appeals cou ...
- David's Bridal Adds Shapewear
Marketing Daily, Sarah Mahoney - Tuesday, July 2, 2024
The retailer is offering a new collection aimed at making the B ...
- Report: Walmart's Growing Ad Strength Shakes Up Its Business Model
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 2, 2024
A new Deutsche Bank report estimates that ad sales, membership fees a ...
- Ikea Campaign Maximizes The 'Sun' For Stockholm
Out to Launch, Fern Siegel - Tuesday, July 2, 2024
The goal is to maximize sunny weather via a GPS-controlled billboard. ...
- How Macy's Is Expanding Personalization
Retail Insider, Sarah Mahoney - Wednesday, July 3, 2024
Working with Deloitte Digital, the retailer has expanded its tailored efforts in ...
- Target CTV Research: Why Shoppers Love Streaming
Marketing Daily, Sarah Mahoney - Monday, July 1, 2024
The retailer says customers increased digital viewing by 40% last year. ...
- From 'Want' to 'Need': The Retail Shift Driven by Soaring Credit Card Debt
Marketing Daily, Sarah Mahoney - Monday, July 1, 2024
Circana's chief expert explains how shifting attitudes will shape the back-to-school a ...
- Nike Stumbles Again, As Lifestyle Misses
Marketing Daily, Sarah Mahoney - Friday, June 28, 2024
While sales of performance products are gaining, declining interest in casual offerin ...
- Tractor Supply Yields To Anti-Woke Backlash
Marketing Daily - Top of the News, Tanya Gazdik - Friday, June 28, 2024
The changes come amid a growing wave of anti-DEI sentiment, according ...
- Temu May Face Same Fate As TikTok In U.S.
MediaDailyNews, Laurie Sullivan - Monday, July 1, 2024
Temu has made inroads into the U.S. in less than two year ...
- Heinz, Cheetos Add More Branded Apparel
Marketing Daily, Sarah Mahoney - Thursday, June 27, 2024
The ketchup and snack brands are the latest CPG companies to foll ...
- Grease Monkey Celebrates Mechanics
Marketing Daily, Tanya Gazdik - Thursday, June 27, 2024
The campaign highlights professional automotive technicians and is timed to coincide wi ...
- TikTok Goes After Amazon Prime Day With Exclusive Brand Deals
MediaDailyNews, Colin Kirkland - Thursday, June 27, 2024
TikTok is challenging Amazon Prime Day with its own sales event, whi ...
- Target Looks For A New CMO
Marketing Daily, Sarah Mahoney - Tuesday, June 25, 2024
Current CMO Lisa Roath is moving to chief merchandising officer of foo ...
- KleinfeldAgain Woos A Different Kind Of Bride
Retail Insider, Sarah Mahoney - Wednesday, June 26, 2024
The storied retailer moves into resale, hoping treasure-hunting shoppers will say y ...
- How This Sprinkles' CMO Finds Her Joy
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 20, 2024
"There isn't this separation between personal life and work life, especially ...