- Abercrombie & Fitch's 5% Secret? A Fully Balanced Funnel
Retail Insider, Sarah Mahoney - Wednesday, May 29, 2024
The retailer just posted the best sales and profits in its histor ...
- Wayfair Opens First Large-Format Store
Marketing Daily, Sarah Mahoney - Friday, May 24, 2024
Look out, Ikea. The ecommerce giant is moving into real-life stores wi ...
- Vans Freefall Continues, North Face Struggles
Marketing Daily, Sarah Mahoney - Thursday, May 23, 2024
VF Corp.'s rough quarter reveals ongoing challenges for its used-to-be-hot brands. ...
- 'Walmart Realm' Invites Users To Shop In Creator-Curated Virtual Worlds
MediaDailyNews, Colin Kirkland - Thursday, May 23, 2024
The products being featured align with each virtual store's unique theme ...
- Menards, Ace Hardware Most Trustworthy
Marketing Daily, Sarah Mahoney - Tuesday, May 21, 2024
J.D. Power's latest ranking finds DIY customers are looking for confidence th ...
- Macy's Ad Sales Reach $37 Million
Marketing Daily, Sarah Mahoney - Tuesday, May 21, 2024
The department store is prepping the first marketing campaign from new leadersh ...
- Target Losing Market Share, Even As Walmart Gains
Retail Insider, Sarah Mahoney - Wednesday, May 22, 2024
The Minneapolis-based retailer blames declining sales and pinched profits on inflation-weary famil ...
- Rising Prices Have Changed Consumers -- Here's How
Marketing Daily, Sarah Mahoney - Monday, May 20, 2024
People are shopping different channels and eating at home more. ...
- Workers Consider Union Representation In Entertainment, Automotive, Retail
Marketing Daily - Top of the News, Tanya Gazdik - Monday, May 20, 2024
Disneyland characters at the amusement park in Anaheim, California. voted to unioni ...
- Walmart Gains Market Share, U.S. Ad Sales Up 26%
Marketing Daily, Sarah Mahoney - Friday, May 17, 2024
The retailing giant says it is attracting more higher-income shoppers. ...
- Target Dials Up Joy, Tones Down Pride
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2024
The new campaign celebrates "That Target Feeling" and the thrill of findi ...
- Arizona Sues Amazon Over 'Manipulative' Tactics, 'Buy Box' Algorithm
MediaDailyNews, Wendy Davis - Thursday, May 16, 2024
Amazon's "layered and confusing" Prime cancellation procedures rely on "dark patterns" th ...
- Retail Media Campaigns Are Effective In Customer Acquisition
Research Intelligencer, Robert Williams - Friday, May 17, 2024
Retail media advertising typically works best for marketers of apparel, accessories, heal ...
- Court Deals Setback To Shopify In Privacy Battle
MediaDailyNews, Wendy Davis - Wednesday, May 15, 2024
A federal appeals court will reconsider whether Shopify can be sued ...
- A Visual Attention Study That Went Terribly Right
Performance Marketing Insider, Laurie Sullivan - Thursday, May 16, 2024
How does a company conduct a study of visual attention and performan ...
- Shopping For Data: B2B Marketplace Debuts
Email Insider, Ray Schultz - Wednesday, May 15, 2024
The new platform, Melissa Marketplace, takes its lead from consumer online marketplac ...
- Gap Inc. Consolidates $190 Million Media Account With Omnicom Media Group
MAD, Steve McClellan - Tuesday, May 14, 2024
OMG agency PHD was the long-time incumbent for off-line media buying. Und ...
- Chilly Weather, Weak Housing Bite Into Home Depot's Sales
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2024
The DIY retailer's declining sales mark its sixth quarter of bad n ...
- Genesis Expands Dealer Network
Marketing Daily, Tanya Gazdik - Tuesday, May 14, 2024
In a nod toward traditional Korean culture, upon entering each facility, custome ...
- Walmart Cuts Several Hundred Corporate Jobs
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2024
The news comes weeks after the retailer shuttered its five-year-old health cent ...
- Skechers Teams Up With John Deere
Retail Insider, Sarah Mahoney - Wednesday, May 15, 2024
The footwear company's latest workwear partnership comes amid record sales and stea ...
- Etsy Ads Aim To Make Gifting Even Faster
Marketing Daily, Sarah Mahoney - Thursday, May 9, 2024
As sales decline, the company is touting the tech prowess of i ...
- McDonald's Creates Franchisee-Funded Digital Marketing
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, May 9, 2024
The company is recommending that franchisees invest in the fund using the ...
- Adobe: Online Spend Tops $330B Year-To-Date, Consumers Trade Down To Keep Spending
MediaDailyNews, Laurie Sullivan - Thursday, May 9, 2024
Adobe expects first-half 2024 to drive more than $500 billion in onli ...
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- PepsiCo CMO Falls Into The Gap
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, May 7, 2024
Fabiola Torres is the new global chief marketer for the apparel company ...
- Tractor Supply Freshens Up 'Life Out Here'
Retail Insider, Sarah Mahoney - Wednesday, May 8, 2024
New ads with singer Lainey Wilson, a partnership with Martha Stewart a ...
- Michaels' New Strategy: Slashing Prices On 5,000 Items
Marketing Daily, Sarah Mahoney - Monday, May 6, 2024
Rather than scream "Clearance!", the crafting chain hopes the cuts enhance i ...
- Consumers Face Obstacles To Making Decisions About Purchases
Research Intelligencer, Robert Williams - Tuesday, May 7, 2024
Three quarters of consumers said they feel bombarded by advertising. ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...