- 'Be Love' Campaign Delivers 18% Growth For Pandora
Marketing Daily, Sarah Mahoney - Friday, May 3, 2024
Thanks to the jeweler's shifting marketing strategy, consumers are learning the compa ...
- Ditching Your Cart: Information Overload Causes Shoppers To Abandon Purchases
Email Insider, Ray Schultz - Friday, May 3, 2024
Consumers feel overwhelmed by too much advertising and choice, Accenture reports. ...
- Amazon Crushes Estimates: Ad Sales Jump 24%
Marketing Daily, Sarah Mahoney - Wednesday, May 1, 2024
Profits at the ecommerce giant more than tripled, driven by AI a ...
- Petco, Skechers Throwing Biggest Cats-And-Dogs Party
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2024
To boost adoptions, the retailer's massive block party includes a 7-foot d ...
- Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
Planning & Buying Insider, Joe Mandese - Thursday, May 2, 2024
In the case of the headline above, it's Ascential plc's WARC uni ...
- Albertsons: Content Is Retail Media's Next Big Wave
Marketing Daily, Sarah Mahoney - Wednesday, May 1, 2024
The grocery giant's head of retail media dishes on how innovative C ...
- Walmart Gives Up On Healthcare, Shuttering All 51 Locations
Marketing Daily, Sarah Mahoney - Tuesday, April 30, 2024
The retail giant is pulling the plug on its five-year expansion in ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSP
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 1, 2024
Infillion's integration with Walmart Connect will create the new Walmart DSP power ...
- J. Jill Debuts 'One Wardrobe. No Limits.' Campaign
Retail Insider, Sarah Mahoney - Wednesday, May 1, 2024
The retailer wants to help women integrate their closets. ...
- Teleflora, DoorDash Finding Fresh Ways To Send Mom Flowers
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 29, 2024
With Mother's Day spending expected to reach $33.5 billion, brands are looki ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Performance Marketing Insider, Laurie Sullivan - Monday, April 29, 2024
Cost per click on Google ads continues to rise, up 13% Y ...
- Gucci Is The Latest In Luxury Slowdown
Marketing Daily, Sarah Mahoney - Thursday, April 25, 2024
Kering's weak results are throwing cold water on high-end brands. ...
- Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Digital video is expected to grow 16% vs. a year ago ...
- New Lulus Campaign Tries On Out-Of-Home
Marketing Daily, Sarah Mahoney - Thursday, April 25, 2024
The digital fashion brand hopes to win back shoppers with a "Frien ...
- Nike Reportedly Signs Caitlin Clark In Landmark Deal
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 24, 2024
Nike's relationship with Clark began in 2022 during her time in colle ...
- FTC Blocks Deal Between Luxury Brands
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 23, 2024
Tapestry is the owner of Coach, Kate Spade and Stuart Weitzman, whi ...
- Vera Bradley Preps For Rebranding
Retail Insider, Sarah Mahoney - Tuesday, April 23, 2024
With sales sliding, the accessories retailer is eyeing a significant reintroduction f ...
- Target Sued For Improper Biometric Surveillance
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2024
A class-action suit filed in Illinois claims the retailer's cameras violate shopper ...
- Nike Criticized For Skimpy Women's Olympic Team Outfit
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 17, 2024
"Following the reveal of the showy unitard, athletes quipped that they wou ...
- Why This Clarks Exec Is Coming Up Roses
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 19, 2024
"I was often the youngest person in the room and the on ...
- Walmart Retail Media Business Co-Creator: Changes Brands Should Expect
Performance Marketing Insider, Laurie Sullivan - Monday, April 15, 2024
Bringing ad sales in-house is a change Moloco VP-Retail Media Business Nikh ...
- QVC Debuts 'Age Of Possibility' With 50-Plus Celebs
Retail Insider, Sarah Mahoney - Wednesday, April 17, 2024
The new campaign includes "The Quintessential 50," kicking off with events, n ...
- IAB Revenue Report Reveals Back-Half Expansion
MediaDailyNews, Joe Mandese - Tuesday, April 16, 2024
While 2023 delivered comparatively slower growth, the second half outpaced the fir ...
- Rent the Runway Battles Back, With Ad Sales In The Works
D2C Insider, Sarah Mahoney - Monday, April 15, 2024
With customer retention rising, the company is revamping marketing, expanding resale a ...
- Earth Month Innovations: Kiehl's, Keen, Lululemon
Marketing Daily, Sarah Mahoney - Thursday, April 11, 2024
Brands keep looking for new ways to get noticed for sustainability effo ...
- Gold Rush At Costco Continues
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, April 11, 2024
Costco may be selling up to $200 million worth of the ba ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Performance Marketing Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- Macy's, Arkhouse Achieve Detente -- For Now
Marketing Daily, Sarah Mahoney - Wednesday, April 10, 2024
The department store giant adds two would-be acquirers to the board ...
- CPI Grew In March, But Retail Media Spend Grew More
MediaDailyNews, Laurie Sullivan - Wednesday, April 10, 2024
The Consumer Price Index rose 0.4% in March, but recent research sho ...
- Teens Ditching Established Brands For Small Innovators
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2024
Piper Sandler's newest survey of young consumers shows New Balance catching ...