- Amid Rapid Expansion, Aldi Mocks Grocery Memberships
Retail Insider, Sarah Mahoney - Wednesday, April 10, 2024
America's third-largest grocer keeps finding new ways to woo consumers. ...
- Bark Replaces CMO, Adds New Revenue Officer
D2C Insider, Sarah Mahoney - Monday, April 8, 2024
The company is beefing up leadership as it expands into consumables. ...
- 'Dirt Nerd' Martha Stewart Stumps For Miracle-Gro
Marketing Daily, Sarah Mahoney - Monday, April 8, 2024
The Queen of Green gets her hands dirty for a new li ...
- Consumers' Favorite Innovators? Taylor Swift, Smucker's And Ozempic
Marketing Daily, Sarah Mahoney - Monday, April 8, 2024
Brand Keys' latest ranking of the most innovative brands marks a shi ...
- With New Agency And Loyalty Push, Carter's Flexes For Gen Z
Marketing Daily, Sarah Mahoney - Thursday, April 4, 2024
The children's apparel company wants to win over America's newest generation ...
- Amazon Walks Back 'Just Walk Out'
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, April 4, 2024
Amazon said it made the decision to cut the technology due ...
- Brief Encounter: Duluth Trading Co. Swaps Old Underwear For A Free Buck Naked Pair
MAD, Fern Siegel - Wednesday, April 3, 2024
The first 300 people to come to nationwide stores on April ...
- Sherwin-Williams Introduces 'The Loneliest Color'
Marketing Daily, Sarah Mahoney - Wednesday, April 3, 2024
The paint retailer has tapped designer Dapper Dan to promote Kingdom Gol ...
- Target Resurrects 'The Target Lady' For New Membership Campaign
Marketing Daily, Sarah Mahoney - Tuesday, April 2, 2024
The retailer's ads for upcoming Target Circle Week star "SNL" alum Krist ...
- 'Store Experience Is Everything:' New Guitar Center CMO
Marketing Daily, Sarah Mahoney - Tuesday, April 2, 2024
Kristin Shane is hoping to turn the retailer into the Sephora ...
- Albertsons CMO: Simplifying Loyalty Value
Retail Insider, Sarah Mahoney - Wednesday, April 3, 2024
The grocery chain is relaunching loyalty, hoping to help 38 million membe ...
- Walmart Advertisers Will 'Plug' In To Self-Serve Machine-Learning Tool For Creative
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
New media in-store experiences will boost awareness and support self-service capabilities includi ...
- Search Generative Experience As A Complete Alternative To Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 2, 2024
Some say generative AI will never replace traditional search engines, but t ...
- Beyonce Drops Her 'Levii's Jeans' -- So The Brand Changed Its Name
Marketing Daily, Sarah Mahoney - Friday, March 29, 2024
The denim company acknowledges the star's compliment, changing its social media hand ...
- Despite Brutal Quarter, Walgreens Is Gaining
Marketing Daily, Sarah Mahoney - Friday, March 29, 2024
The retailer overspent on healthcare ambitions and announced a $5.8 billion write-o ...
- Criteo Secures Its First MRC Accreditation
MediaDailyNews, Laurie Sullivan - Friday, March 29, 2024
Criteo's accreditation marks a major step forward in the maturation of reta ...
- Consumers Spending Less On Outdoor Pursuits
Marketing Daily, Sarah Mahoney - Thursday, March 28, 2024
New research from the Outdoor Industry Association reports a 3% decline ...
- Home Depot Debuts Orange Apron Media, Announces $18B Deal
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 28, 2024
At an inaugural event the DIY giant is calling "Infronts," the compa ...
- Hy-Vee Hires CMO From Saatchi & Saatchi X
Marketing Daily, Sarah Mahoney - Wednesday, March 27, 2024
The regional grocer tapped Jessica Hendrix, president and CEO of Saatchi's shopp ...
- Beer Brand Promo Supports Indie Record Stores
Marketing Daily, Danielle Oster - Wednesday, March 27, 2024
Dogfish Head's "Sippin & Flippin" activation offers fans who visit record stor ...
- With Sales Rising, Tiffany & Co. Focuses On Sparkling Icons
Marketing Daily, Sarah Mahoney - Tuesday, March 26, 2024
A new campaign bypasses celebrities for the brand's real stars: the glitte ...
- Fashion Resale Grows 15X Faster Than Retail
Marketing Daily, Sarah Mahoney - Wednesday, March 27, 2024
ThredUp's new annual report shows consumer appetite for used clothing isn't slowi ...
- Meijer Expands Media Network, Deepens Data Sharing
Retail Insider, Sarah Mahoney - Wednesday, March 27, 2024
Derek Steele, group VP of customer marketing, explains the regional grocery chain ...
- AI Mates: How Both Consumers And Marketers Are Using It
Email Insider, Ray Schultz - Tuesday, March 26, 2024
Over half of all consumers in a survey by Adobe said th ...
- Subway Sauces Head To Grocery Aisles
Marketing Daily, Teresa Buyikian - Monday, March 25, 2024
The 16-ounce bottled sauces, released just in time for National Sauce Mon ...
- Horizon's Night Market Taps IPG's Musi
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2024
The data and analytics vet will serve as Chief Business Officer responsib ...
- Levi's CMO: 'Dance Is A Metaphor For Progress'
D2C Insider, Sarah Mahoney - Monday, March 25, 2024
In "The Floor is Yours," the denim brand's new campaign builds ...
- Why Women Love Band-Aid, Visa, Lysol
Marketing Daily, Sarah Mahoney - Friday, March 22, 2024
New research highlights the subtle ways brands build emotional gender-based connections wi ...
- Nike Pulls Back On D2C, Looks To Sharper Marketing
Marketing Daily, Sarah Mahoney - Monday, March 25, 2024
Acknowledging that it is under-performing, the athletic giant is refocusing on spor ...
- Chewy Sees Growth In Vet Care, Ad Sales
Marketing Daily, Sarah Mahoney - Thursday, March 21, 2024
Despite a sharp decline in pet adoptions, the company sees increasing reven ...