- Demandbase Connects Marketing, Sales Teams With Salesforce App; Receives Funding From Salesforce
Real-Time Daily, Tyler Loechner - Monday, October 13, 2014
Demandbase, a retargeting platform for B2B marketers, on Monday announced it h ...
- Be Warned: Facebook Anonymity Shows Public Is Fed Up With Being Data, Not Customers
London Blog, Sean Hargrave - Thursday, October 9, 2014
The second Facebook begins talking about allowing users to be anonymous, y ...
- Quantcast Acquires Struq, Strengthens Ad Biz
MediaDailyNews, Mark Walsh - Wednesday, October 1, 2014
Quantcast, which is best known for its audience measurement service, has boug ...
- What Programmatic Means For Location-Based Retargeting
Programmatic Insider, Jeremy Ozen - Thursday, October 2, 2014
Abandoned-cart retargeting is one of the most basic types of retargeting, a ...
- Demandbase Opens NY Office, Appoints 2 To Exec Team
Real-Time Daily, Tyler Loechner - Tuesday, September 30, 2014
Demandbase, a retargeting platform for B2B marketers, on Tuesday announced the openi ...
- Komli Media Launches CRM Remarketing Platform
Real-Time Daily, Tyler Loechner - Tuesday, September 30, 2014
Komli Media, a demand-side platform (DSP) headquartered in Mumbai, India, on Tuesd ...
- Setty Joins Sociomantic As Commercial Director
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
Sociomantic Labs, a retargeting firm, on Monday announced the appointment of Jonath ...
- Most Marketers Don't Have Clear Mobile Objectives
Mobile Marketing Daily, Mark Walsh - Friday, September 26, 2014
More than half of marketers (57%) don't have defined mobile objectives, a ...
- New Platform Will Link Customer Data Across Channels, Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 24, 2014
Disparate enterprise systems and media channels that keep data in silos cou ...
- Retargeting Derailed By Faulty Attribution, Viewability, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 23, 2014
Retargeting has been cited as one of the most powerful performance marketi ...
- Beaconed Once: 45% Engagement; Beaconed Twice: 313% Drop in App Usage
MobileShopTalk, Chuck Martin - Monday, September 22, 2014
Nearly half of shoppers who are beaconed during a shopping trip enga ...
- Triggit Taps TripleLift Exchange For 'Native Retargeting'
Real-Time Daily, Tyler Loechner - Friday, September 19, 2014
Triggit, an ad retargeting platform, on Friday announced a partnership with nati ...
- How SEMPO Plans To Rebuild A Positive Reputation
SearchBlog, Laurie Sullivan - Friday, September 5, 2014
Mention the Search Engine Marketing Professional Organization among friends and colleagues, a ...
- Ex-Rocket Fuel Exec Phillips Joins Sociomantic As North America VP Of Sales
Real-Time Daily, Tyler Loechner - Tuesday, September 2, 2014
Sociomantic, an ad retargeting firm, on Tuesday announced the appointment of Pri ...
- OneSpot Plugs Into Facebook Exchange For 'Content Marketing Retargeting'
Real-Time Daily, Tyler Loechner - Tuesday, August 26, 2014
Content marketing platform OneSpot on Tuesday announced it now supports content retargeti ...
- Sizmek Acquires Aerify To Add Mobile Tracking, Retargeting To Platform
Real-Time Daily, Tyler Loechner - Monday, August 11, 2014
Ad management platform Sizmek on Monday announced it has acquired Aerify Medi ...
- Retargeting On Facebook: Mobile Gives More Bang For The Buck
Real-Time Daily, Tyler Loechner - Tuesday, July 29, 2014
Much has been made of Facebook's success with mobile ads -- th ...
- Meet Purple Cloud Messaging Technology To Bridge Search, Physical Stores
SearchBlog, Laurie Sullivan - Wednesday, July 30, 2014
Purple Cloud, a mobile communications platform, uses several types of technology ...
- AT&T TV Data Blueprint: More Is Better, Targets Mobile Customers Too
MediaDailyNews, Joe Mandese - Tuesday, July 29, 2014
In what it claims is a TV audience targeting first, AT&T wi ...
- Lord & Taylor, Hudson's Bay Go Big on Beacons
MobileShopTalk, Chuck Martin - Monday, July 28, 2014
I went beacon shopping over the weekend. While many retailers have be ...
- Mad Robots, Farcical Digital Experience: Retargeting Runs Amuck
Data and Targeting Insider, Steve Smith - Tuesday, July 22, 2014
The one thing that all of our high-tech ad targeting is n ...
- AdRoll Brings Twitter Retargeting To Self-Serve Dashboard
Real-Time Daily, Tyler Loechner - Tuesday, July 15, 2014
In a move to give advertisers more control over their digital campaign ...
- Twitter Buys Retargeting Start-Up TapCommerce For $100m
Around the Net In MAD London, Sean Hargrave - Wednesday, July 2, 2014
Twitter has revealed its purchase of TapCommerce, a New York retargeting compan ...
- Three-Quarters Of Consumers Find Targeted Adverts Intrusive
Around the Net In MAD London, Sean Hargrave - Tuesday, July 1, 2014
Three in four mobile consumers believe targeted adverts are an invasion ...
- Twitter Buys Mobile Start-up TapCommerce
Social Media & Marketing Daily, Gavin O'Malley - Monday, June 30, 2014
Twitter and its ad strategy aren't taking the summer off. Just hou ...
- Would You Lease A Pair Of Mud Jeans For A Year?
SearchBlog, Laurie Sullivan - Friday, June 27, 2014
The Dutch company Mud Jeans set out to create a program bas ...
- Inside Job
Real MAD, Stan Mack - Monday, June 23, 2014
...
- Balancing 1-To-1 Marketing Vs. 'Being Creepy'
Online Spin, Cory Treffiletti - Wednesday, June 18, 2014
Data-driven marketing is a hot topic, but how data-driven should you becom ...
- AppsFlyer For Ad Agencies Rolls Out With Brand Support
Mobile Marketing Daily, Laurie Sullivan - Friday, June 13, 2014
AppsFlyer, a mobile attribution analytics company, has tweaked a few features ...
- Ad Tech Remarketing Specialists: Acquisitions In Review (Where's Oracle?)
Real-Time Daily, Seth Ulinski - Monday, June 16, 2014
During the current quarter, display re-marketing specialists have been getting snatched ...