- Jivox Releases Cloud-Based Engine For Dynamic Display Ads
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2014
Jivox has released the IQ Data Engine into the cloud to he ...
- Smarter Remarketer Taps Clark From Oracle
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
Smarter Remarketer, a marketing automation platform for retailers, this week announced ...
- Facebook Extends Ad Targeting To Web, App Use
Social Media & Marketing Daily, Mark Walsh - Thursday, June 12, 2014
Facebook is significantly expanding how it targets ads on the social netwo ...
- MyBuys Adds Geotargeting To Retargeting Platform
Real-Time Daily, Tyler Loechner - Tuesday, June 10, 2014
MyBuys, a personalized display and email retargeting firm, on Tuesday announced th ...
- Will Search + Social Yield Better Advertising Experience For All?
Social Media Insider, Catharine P. Taylor - Friday, June 6, 2014
As long-time readers of this column know, there are few things ...
- Mobile Shopping & Location, Location, Location
MobileShopTalk, Chuck Martin - Wednesday, June 4, 2014
Getting the right message to the right person at the right ti ...
- Criteo Updates Underlying Tech, Claims Conversion Rates Rise 38%
Real-Time Daily, Tyler Loechner - Wednesday, June 4, 2014
Retargeting firm Criteo on Wednesday announced it has rolled out updates ...
- Marin Software Acquires Perfect Audience To Support Ad Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 2, 2014
Marin Software has acquired San Francisco-based Perfect Audience to support ad retargeti ...
- Magnetic Acquires Retargeting Startup Cognitive Match
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 28, 2014
Magnetic has acquired Cognitive Match for an undisclosed sum. Using rules-based log ...
- The Confusion With Cross-Device Retargeting
MediaDailyNews, Sam Barnett - Wednesday, May 28, 2014
The increasing number of devices users are accessing the Web through h ...
- Struq Appoints Weaver Regional VP Of Sales, Southwest
Real-Time Daily, Tyler Loechner - Friday, May 23, 2014
Struq, an ad retargeting firm with a focus on cross-device campaigns, h ...
- Criteo Names Buckley Head Of Sales
Real-Time Daily, Tyler Loechner - Thursday, May 22, 2014
Retargeting firm Criteo on Thursday announced the appointment of Sheila Buckley ...
- Social Exchanges Key To Retargeting Mobile
Research Brief, Jack Loechner - Tuesday, May 20, 2014
According to a new study by Chango with Digiday, among 400 med ...
- MyThings Partners With ComScore For Brand Safety Tech
Real-Time Daily, Tyler Loechner - Thursday, May 15, 2014
MyThings, a demand-side platform (DSP), this week struck a partnership with comSco ...
- Komli Media Adds Mobile To Retargeting Platform
Real-Time Daily, Tyler Loechner - Thursday, May 15, 2014
Komli Media, a demand-side platform (DSP) with a focus on retargeting, ...
- MediaMath Launches App For Twitter Ads, Lets Marketers Use First-Party Data
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
MediaMath on Thursday announced the launch of an app that marketers c ...
- Making Big Data Even Bigger Through Sharing
RTBlog, Tyler Loechner - Friday, May 9, 2014
There is a substantial imperfection in retargeting: the consumer must first sh ...
- Demandbase Unveils Ad Management Dashboard, Rounds Out Cloud Marketing Suite
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
Demandbase, a retargeting platform for B2B marketers, on Thursday rounded out i ...
- Publishers Using First-Party Data To Make Real-Time More Real-Time
RTBlog, Tyler Loechner - Thursday, May 8, 2014
Real-time bidding (RTB) is all about "reaching the right consumer, with t ...
- LoyalBlocks Adds Beacon To Self-Serve Loyalty Platform For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 7, 2014
LoyalBlocks has created a self-service platform that enables small businesses to bui ...
- Criteo Reports Strong Year-Over-Year Growth In Q1 Earnings, Stock Still Falls
Real-Time Daily, Tyler Loechner - Tuesday, May 6, 2014
Ad retargeting firm Criteo on Tuesday released its Q1 2014 financial result ...
- The Better Mobile Conversion Search Strategy: App vs. Web Site
SearchBlog, Laurie Sullivan - Wednesday, May 7, 2014
Log in. Mobile apps drive branding, loyalty, retention, cross-channel and device measureme ...
- Sony Taps Social Behavior To Find Influencers
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 23, 2014
Sony is working with targeting data company Pursway to connect social behavi ...
- AdRoll Raises $70M, Places Bets On Mobile, International Expansion
Real-Time Daily, Tyler Loechner - Monday, April 21, 2014
Retargeting firm AdRoll on Monday announced it has closed a $70 milli ...
- Dunnhumby Officially Acquires Sociomantic
Around the Net in Real-Time, Tyler Loechner - Friday, April 4, 2014
The Drum has reported that Dunnhumby has acquired Sociomantic Labs, a Berlin-bas ...
- Perfect Audience Joins Twitter Tailored Audiences Program
Real-Time Daily, Tyler Loechner - Friday, April 4, 2014
Perfect Audience, a self-serve retargeting platform, has announced that it has join ...
- Bizo Upgrades Email Marketing Platform, Lets B2B Marketers Retarget Via Display, Social
Real-Time Daily, Tyler Loechner - Monday, April 7, 2014
Bizo, a B2B audience data firm, on Monday introduced "Multi-Channel Nurturing," ...
- Facebook Expands Lookalike Audience Targeting
Social Media & Marketing Daily, Mark Walsh - Tuesday, March 25, 2014
Facebook on Tuesday introduced new targeting criteria for its lookalike audiences to ...
- Demandbase Raises $15 Million
Around the Net in Real-Time, Tyler Loechner - Monday, March 24, 2014
Demandbase, a retargeting platform for B2B marketers, this week announced it h ...
- MyBuys Puts Money Where Mouth Is With New Display Ad Platform
Real-Time Daily, Tyler Loechner - Tuesday, March 25, 2014
MyBuys, a personalized display and email retargeting company ad, on Monday announc ...