The Drum has reported that Dunnhumby has acquired Sociomantic Labs, a Berlin-based ad retargeting firm.
Business Insider first reported the potential sale in mid-March, though it appears to have been made
official on April 3.
According to Business Insider sources, Dunnhumby paid $175-200 million, though The Drum’s report notes that the company was sold for an undisclosed amount.
Read the whole story at The Drum »