Around the Net
Demandbase Raises $15 Million
- Advertising Age, Monday, March 24, 2014 3:24 PM
Demandbase, a retargeting platform for B2B marketers, this week announced it has closed a $15 million round of equity financing. Greenspring Associates led the round.
Other investors
include Scale Venture Partners, SigmaWest, Altos Ventures, Costanoa Ventures, and Adobe Systems Incorporated.
Advertising Age wrote that the company will use the money to "hire dozens of
new employees" in addition to beefing up its ad product. Demandbase has raised $59 million to date and employs just under 100 people, per Advertising Age.
