Three in four mobile consumers believe targeted adverts are an invasion of their privacy, according to a global research study from Publicis-owned Razorfish. The digital creative agency questions
1,500 Millennial and Generation X consumers and found that, with mobile, millennials were generally more interested in mobile payments and more likely to churn from a brand that gave a bad mobile
experience. Overall, 84 percent said they prefer a brand to be useful rather than interesting.
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