- Tech Clients, 'Turnaround' Agencies Continue To Hinder IPG Performance
MAD, Steve McClellan - Friday, July 21, 2023
Today the firm reported a 1.7% organic revenue decline in Q2 a ...
- 'Barbie' Shatters Box-Office Records With $155M Opening, 'Oppenheimer' Scores $80M
MediaDailyNews, Wayne Friedman - Sunday, July 23, 2023
Amid the "earned media" push, Warner Bros. spent a modest $10.6 milli ...
- Netflix's Better Ad-Tier Revenue Plan? First Off: Hello, Transparency
TV Watch, Wayne Friedman - Monday, July 24, 2023
Netflix says brands are now able to target media buys across i ...
- WTF Is Publir And Who Is Behind It?
Red, White & Blog, Joe Mandese - Friday, July 21, 2023
According to a new report, Publir is a programmatic ad network th ...
- Publicis Q2 Growth Tops 7%, Upgrades Full Year Guidance
MAD, Steve McClellan - Thursday, July 20, 2023
Media was up double digits while creative operations had low single-digit grow ...
- Netflix's Global Subs Soar - 5.9M More In Q2, Revenue Growth Weak
Television News Daily, Wayne Friedman - Wednesday, July 19, 2023
New global subscribers for Netflix rocketed past estimates, driven by paid-sharing effor ...
- Shark Week Is Back - New Advertisers Include Budweiser, Domino's, Chili's, Mountain Dew
Television News Daily, Wayne Friedman - Tuesday, July 18, 2023
"Shark Week" will air from July 23-29 on Discovery Channel, and ...
- Just A 50% Ad Revenue Hit? Versus Twitter, Linear TV Looks Pretty Good
TV Watch, Wayne Friedman - Tuesday, July 18, 2023
Imagine if a TV network witnessed a 50% ad revenue drop aft ...
- 'Mission: Impossible - Dead Reckoning': Good, Not Great Box-Office Mission
MediaDailyNews, Wayne Friedman - Sunday, July 16, 2023
The latest film in the "Mission: Impossible" series pulled in a mode ...
- 'The Washington Post' Names Alex MacCallum Chief Revenue Officer
Publishers Daily, Ray Schultz - Tuesday, July 11, 2023
MacCallum's appointment was announced one day after the promotion of Johanna Mayer-Jon ...
- Study: Marketers Lack Confidence In Reliability Of Their Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
Nearly half of marketers participating in study conducted by Forrester Consulting ...
- Canadian Government Suspends All Advertising On Facebook, Instagram
Digital News Daily, Colin Kirkland - Wednesday, July 5, 2023
The Canadian government announced today that it will cease all ad spendi ...
- Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries
Performance Marketing Insider, Laurie Sullivan - Thursday, July 6, 2023
Marketers are tasked with staying on top of a growing number ...
- ChatGPT Worldwide Traffic Drops Nearly 10% In June
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2023
Worldwide traffic dropped 9.7% and unique visitors fell 5.7% in June, accordi ...
- Domestic Box Office, Studios' TV Advertising See Gains, With Higher Engagement
Television News Daily, Wayne Friedman - Wednesday, July 5, 2023
Movie studios are spending much more on national TV advertising -- a ...
- The Revenue Narrative: B2B Marketers Are Taking A Dollar-Based Approach
Email Insider, Ray Schultz - Wednesday, July 5, 2023
But they face many obstacles, including marketing and sales alignment, Demand Spri ...
- Google Pulls Its News Service From Canada
Performance Marketing Insider, Laurie Sullivan - Thursday, June 29, 2023
Google will pull its news service in Canada based on legislation forci ...
- Validity Hires Jeff Lundal As Chief Revenue Officer
Email Marketing Daily, Ray Schultz - Wednesday, June 28, 2023
Jeff Lundal has worked at firms including Oracle and Experian Marketing. ...
- Marketing Mood: CMOs Are Upbeat, But Cautious About Spending
Email Insider, Ray Schultz - Tuesday, June 27, 2023
Some say they are unable to convince their CFOs to invest ...
- Cruises, Related Bookings Rebound: Celebrity Web Traffic Rose Over 36%, Norwegian Rose 33%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Carnival, the biggest brand in cruising, had 14.4 million visits to i ...
- PwC Projects 25% U.S. VOD Ad Growth Through 2027
Digital News Daily, Karlene Lukovitz - Monday, June 19, 2023
U.S. subscription VOD revenue is forecast at 14%. Meanwhile, traditional TV s ...
- TikTok Is First App To Surpass $1B In Quarterly Consumer Spend
Digital News Daily, Karlene Lukovitz - Friday, June 16, 2023
TikTok's model of generating most revenue via one-off app purchases is drawi ...
- Google AdSense Integrates With Google Analytics 4, Among Other Updates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
AdSense now integrates directly with Google Analytics 4 (GA4), but Google al ...
- YouTube Expands Eligibility To Its Partner And Shopping Affiliate Programs
Digital News Daily, Colin Kirkland - Tuesday, June 13, 2023
YouTube is further expanding creator access by lowering its eligibility criteria a ...
- 2023 Agency Revenue Growth Projected To Outpace Ad Spending
MediaDailyNews, Joe Mandese - Wednesday, June 14, 2023
Underlying revenue will expand 5.4% this year, according to Brian Wieser's "Madis ...
- Twitter's 'Accuracy'? All For TV-Like Brand Safety?
TV Watch, Wayne Friedman - Wednesday, June 14, 2023
Linda Yaccarino, now CEO of Twitter, says via tweet: "Twitter is ...
- Open Programmatic CTV Ad Spend Dips 5% In Q1
Television News Daily, Wayne Friedman - Monday, June 12, 2023
The estimated 5% decline in open programmatic platform ad spend on glob ...
- XFL Playbook Year 1: Did Consumers In-Stadium, On TV Buy In Or Drop The Pass?
TV Watch, Wayne Friedman - Tuesday, June 13, 2023
If sports is such a big thing for live, linear TV, w ...
- NHL Boosts Sponsorship Deals Up 21% - Gaining On Other Sports
Television News Daily, Wayne Friedman - Friday, June 9, 2023
The NHL has outperformed all major professional sports leagues in sponsorship reven ...
- Braze Reports Revenue Uptick For Q1 Of Its 2024 Fiscal Year
Email Marketing Daily, Ray Schultz - Friday, June 9, 2023
Braze said its subscription revenue also rose, but there was a great ...