• by Ray Schultz , June 28, 2023

Email/data platform Validity has named Jeff Lundal as chief revenue officer, effective immediately.

Lundal, who has served firms such as Oracle and Experian Marketing, will lead the sales, marketing, and account management teams, support Validity in its mission to provide SaaS solutions that meet data-driven business needs and rally the organization behind a shared sales process and go-to-market playbook. 

In addition, Lundal will support the company mission of providing a new class of SaaS solutions for the sales and marketing industry. 

“Jeff’s arrival at Validity represents an exciting turning point in the company’s history,” said Mark Briggs, CEO of Validity. 

Briggs adds: “I feel confident that Jeff’s experience leading all facets of the customer experience at high-growth SaaS companies will transform our go-to-market process for the better.” 

Lundal says he seeks to develop “an unrivaled go-to-market function and team that consistently delivers positive experiences and powerful industry solutions to our customers and prospects.”