- FTC Says Get-Rich-Quick Promoters Sought To Suppress Reviews
Digital News Daily, Wendy Davis - Thursday, August 9, 2018
The FTC alleges that the Minneapolis-based business Sellers Playbook -- which hawk ...
- TripAdvisor Business Listings Gain Years Of Review Data Through Uberall Partnership
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 7, 2018
Uberall, which focuses on nearby listings, announced on Tuesday a partnership wi ...
- Netflix Nixes Member Review Section
TV Watch, Wayne Friedman - Tuesday, July 10, 2018
Netflix has its own algorithm when it comes to figuring out wh ...
- Netflix To End User Reviews
Digital News Daily, Alex Weprin - Friday, July 6, 2018
In a statement to CNet, a Netflix spokesperson said that usage ...
- Price, Convenience, Reviews Essential To Early Adopters
Performance Marketing Insider, Laurie Sullivan - Thursday, June 28, 2018
Price and convenience remain two of the most important messages when ...
- Facebook Invites Users To Review Brands
Digital News Daily, Gavin O'Malley - Tuesday, June 12, 2018
In a bid to improve users' overall shopping experiences, Facebook is threateni ...
- Fake Five-Star Reviews Being Sold Online
Around the Net In MAD London, Sean Hargrave - Monday, April 30, 2018
A BBC investigation has uncovered fake five-star reviews being sold online. T ...
- Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 17, 2018
Altitude Agency CEO Sean Hakes has been talking with Alexa.com about creati ...
- Hotwire Lands At FCB, Fallon, Citizen Relations
MAD, Larissa Faw - Wednesday, April 11, 2018
Hotwire is appointing three new agency partners after a full media, creati ...
- Google Sells Review Site Zagat To The Infatuation
Performance Marketing Insider, Laurie Sullivan - Monday, March 5, 2018
On Monday Google announced that its app for iOS now supports ...
- News Corp Shows Q2 Gains, Strong Digital Engagement
Publishers Daily, Melynda Fuller - Friday, February 9, 2018
Among areas showing the strongest revenue are the News and Information Servic ...
- NAFTA Negotiators Urged To Protect Web Companies
Digital News Daily, Wendy Davis - Monday, January 22, 2018
The revised version of NAFTA should include provisions protecting web companies fr ...
- Google To Shutter Review Extensions
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 11, 2018
Google Review extensions will stop serving up in AdWords this month a ...
- Google Looking To Sell Zagat, Per Reports
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 3, 2018
Reports on Wednesday suggest Google may sell restaurant review business Zagat, whi ...
- eBay Data 'Leak' Sends Google Scrambling To Mask Names
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
eBay exposed the real first and last names of customers, along wi ...
- Fake Reviews Influence Consumer Buying Habits
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 9, 2017
In a world where the authenticity of online content and the tru ...
- Online Product Reviews Can Boost In-Store Sales Up To 75%
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 1, 2017
For every incremental $1 sold online in the apparel and accessories categor ...
- FTC Issues New Endorsement Guides, Takes Hard Line On Disclosures
Digital News Daily, Wendy Davis - Friday, September 8, 2017
"The FTC has decided it's really important to be active in th ...
- First Customer Review Doubles Clicks On Amazon
Around the Net In MAD London, Sean Hargrave - Thursday, June 22, 2017
Every retailer knows the customer reviews are invaluable, but new research fr ...
- Reviews Are Great For Ratings -- But What About Improving CX?
London Blog, Sean Hargrave - Thursday, June 22, 2017
Customer experience is now at the centre of marketing, yet brands on ...
- Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 22, 2017
About 25% of those who read a review made a purchase with ...
- 88% Of Consumers Heed Negative Reviews On Social Media
The Social Graf, Erik Sass - Monday, May 1, 2017
The good news is that companies have a good chance of getti ...
- FTC Presses Claims Against Company That Sought To Squelch Reviews
Daily Online Examiner, Wendy Davis - Tuesday, April 25, 2017
"Prospective customers searching for information on Roca Labs ... would not necessari ...
- 25% Of Amazon Sellers Use Google AdWords, Search To Advertise, Per Study
SearchBlog, Laurie Sullivan - Monday, April 24, 2017
One of the top three biggest fears that sellers have is th ...
- Google Accused Of Misrepresenting Fake Content Clean-Up
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2017
Search expert Mike Blumenthal says Google is not doing enough to cle ...
- Fake Review Of Competitor Results In $34,500 Penalty
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, April 6, 2017
A jury ordered man who works in a jewelry store to p ...
- IoT Company Denies Server Connection To Customer Who Posted Bad Review
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, April 4, 2017
The startup Garadget bricked a customer's Web-connected garage door opener after ...
- Record Number Of Product Reviews Driving Search, Purchases
SearchBlog, Laurie Sullivan - Thursday, March 30, 2017
Some search marketers call "reviews" their BFFs. Based on a survey ...
- Make Review Cultivation A Core Business Practice
Performance Marketing Insider, Aaron Baar - Tuesday, March 28, 2017
Review cultivation needs to be an important part of your regular busine ...
- Record Number Of Product Reviews Driving Search, Purchases
SearchBlog, Laurie Sullivan - Wednesday, February 22, 2017
About 72% of women trust a product page based on the tot ...