Tag results for "roi"
- Getting Email And Revenue On One Page: The Metrics Are Not Always EasyMarketers are able to report open rates and click-throughs to their leader ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest ReportMarketing and advertising may see a "shakeup" that eventually leads to mo ...
- Campaign Numbers Rising, But So Are ChallengesMarketers have increased the number of campaigns they run, but face ma ...
- A Third Of Advertisers Struggle With Retail Media ROISkai's State of Retail Media 2025 explores critical industry shifts in reta ...
- Short-Term Kicks: More Super Bowl Ads To Nosh On?Last year's Super Bowl Advertising Benchmark Index showed the average ad-effectiveness sco ...
- Merkle Becomes First Agency To Offer Adobe Mix ModelerThe performance agency's clients now have access to build integrated models, givi ...
- Wayfair Credits New Marketing Strategy With Share GainsThe home furnishings category is still taking a beating, but the ecommer ...
- What Signatures Signify: The ROI Of Including Them In Marketing EmailsA new analytics tool from email signature firm Exclaimer is designed ...
- GAI Complexities Divide, Face Slew Of ChallengesAlthough 90% of companies plan to invest in generative AI by 202 ...
- Foursquare Unveils Tool Mapping Visits To PurchasesFoursquare developed an in-house measurement tool combining location with purchase data th ...
- Signals Show Stabilizing Ad Market Could CrumblePrices seem to be improving, but consumer sentiment remains at an eight-mon ...
- Study Finds Brand Plus Direct Mixes Drive Higher Snapchat Ad ReturnA report based on insights from TransUnion and Dentsu analyzes whether bra ...
- CMOs Predict AI Will Create 'Paradigm' Shift In ROICMOs are looking toward generative GAI to minimize errors in marketing image ...
- 'Be Love' Campaign Delivers 18% Growth For PandoraThanks to the jeweler's shifting marketing strategy, consumers are learning the compa ...
- CPI Grew In March, But Retail Media Spend Grew MoreThe Consumer Price Index rose 0.4% in March, but recent research sho ...
- The Virtues Of Video: Why And How Marketers Are Using ItTwo thirds of marketers in a survey said video is the mo ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To OlympicsThe expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual"We've had to rapidly think differently about how we can optimize o ...
- Criteo Outlines Test And Reporting Cycle For Google Privacy SandboxCriteo plans to publish a final report by June 15 to t ...
- Kinesso Begins Auditing Clients For Tech Risk, Starts With Cookie DeprecationDubbed the "Emerging Tech Assessment," the solution models how media currently perfor ...
- The ROI Mood: Email Ranks As One Of The Most Effective ChannelsIt's not easy finding new ideas for content that generates high engagemen ...
- Caveats Flood Paid Search, Retail Media InvestmentsAnalytics and reporting limitations in retail media were cited as the prima ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting ToolThe company will roll out AI review summaries that highlight a location ...
- Direct Mail Holds Out: Why Brands Are Still Using PrintBrands face many challenges, including difficulty in measuring ROI. ...
- Top TV Networks See Higher Online ROI For TV AdvertisersTop TV networks continue to see growth in online engagement activity f ...
- ABM Grit: B2B Brands, Their Goals And Their Success RatesMany B2B brands are seeing improved metrics. But challenges remain, Momentum ITS ...
- What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?If you guessed sponsorships, you probably also figured out that it m ...
- Digital Refit: What Brands Hope To Get From Platform OverhaulsData security is the top priority of companies this year, Modus Crea ...
- Wrong Ads Serve To The Wrong Consumer 1 In 3 TimesA study shows about half of U.S. advertisers surveyed would not kn ...
- Vaulting From The Silo: Can Emailers Gain By Using Web-Wide Data?AtData is using machine learning to create an engagement score for ema ...
