- Michigan AG Charges Roku With Privacy Violations
MediaDailyNews, Wendy Davis - Wednesday, April 30, 2025
Roku allegedly collects personal data from children younger than 13, and alleged ...
- Magnite Simplifies TV-Focused Platform To Attract Performance Biz
MediaDailyNews, Laurie Sullivan - Thursday, April 24, 2025
Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- Roku Poised For Long-Term Growth As Streaming Surges, Linear TV Declines, Says BofA
Research Intelligencer, Robert Williams - Friday, March 28, 2025
With rising subscription fatigue and churn, the industry is shifting toward ad-support ...
- Stronger 'Test' Autoplay Ads From Roku? Lab Results Pending
TV Watch, Wayne Friedman - Tuesday, March 25, 2025
Streaming distribution/retail service Roku is testing autoplay ads that load onscreen befo ...
- Global FAST Channels: Fast 42% Growth Over Past 2 Years
Television News Daily, Wayne Friedman - Wednesday, March 12, 2025
The U.S. represents 74% of countries surveyed - with 1,189 channels. Addi ...
- Roku CPM Cuts To Yield Major Ad Gains, Analyst Says
Television News Daily, Wayne Friedman - Wednesday, March 5, 2025
Roku is projected to hit $3.02 billion in ad revenue in 202 ...
- Roku Q4 Grows 25%, Including Advertising
Television News Daily, Wayne Friedman - Friday, February 14, 2025
Roku says small and medium-sized businesses contributed strongly to the bigger cor ...
- Buying Streamer Tech: How Disney Can Make Inroads Into Netflix
TV Watch, Wayne Friedman - Wednesday, February 12, 2025
Roku's substantial market share of U.S. streaming devices could give Disney ...
- Is Roku Ready For Big-Time Competition - Or Buyout Pursuit?
TV Watch, Wayne Friedman - Thursday, January 16, 2025
Perhaps the biggest threat to Roku comes by way of Walmart's rece ...
- Yahoo DSP Has Live Sports, Collaboration In Mind
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
General Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- Amazon, Apple, LG Make Q3 Programmatic Ad-Share Gains
Advanced TV Insider, Wayne Friedman - Wednesday, January 8, 2025
Amazon grew 40%, Apple was up 63% and LG added 10.8%. Ro ...
- A Sell-Side Solution For Reach & Frequency Across CTV, Linear And Digital
Planning & Buying Insider, Wayne Friedman - Tuesday, January 7, 2025
Innovid says the product - in a partnership with Roku - wi ...
- Roku Grows To 90M Households
Television News Daily, Wayne Friedman - Tuesday, January 7, 2025
The growth overdelivered on one analyst estimate, which estimated the company wou ...
- Roku Expands Deal With FreeWheel For Ad Inventory Availability
Television News Daily, Wayne Friedman - Thursday, December 12, 2024
The deal will work through the Roku Exchange, where advertisers can purcha ...
- NBCU Creates SMB Ad Role, Hires Roku's Shepard To Lead It
Television News Daily, Wayne Friedman - Tuesday, December 10, 2024
Shepard will lead efforts working with major East Coast independent media agenci ...
- Roku Cites CTV's Promised Future: 20,000 New Advertisers
TV Watch, Wayne Friedman - Monday, December 9, 2024
Madison and Wall analyst Brian Wieser estimates that if the 20,000 large ...
- Is Streaming TV Operating System Consolidation Coming?
TV Watch, Wayne Friedman - Tuesday, December 3, 2024
Could major sell-side and buy-side streaming operating-system players merge? What would th ...
- Fox Corp. Jumps 16% In October Distributor Gauge, Roku Rises 12%
Television News Daily, Wayne Friedman - Monday, November 25, 2024
High viewing of NFL content - and Major League Baseball post-season acti ...
- Roku's CTV Device, Platform Dominance Faces Growing Competition In Q3
Advanced TV Insider, Wayne Friedman - Wednesday, October 30, 2024
Roku is at a 37% share of all open programmatic ads ...
- Roku Exceeds Q3 Revenue, Will Stop Reporting Household User Data
Television News Daily, Wayne Friedman - Thursday, October 31, 2024
The streaming distributor shocked investors with a decision to stop disclosing month ...
- CTV Measurement Extends Deeper Into Performance Advertising
MediaDailyNews, Laurie Sullivan - Thursday, October 24, 2024
Customer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2024
Made for Advertising in connected television apps waste budgets in a tre ...
- Instacart, Roku Expand Ad Partnership With Shoppable Ads, Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
Instacart and Roku have expanded their partnership to support campaigns wherever advertise ...
- Roku Starts Ad Manager 'Democratizing' CTV Access
Television News Daily, Wayne Friedman - Thursday, September 19, 2024
Roku says advertisers can buy and optimize ads not just on Ro ...
- Roku Q2: Still Dominates Open Programmatic Ads Via Device Share
Advanced TV Insider, Wayne Friedman - Wednesday, September 4, 2024
Apple TV is far down in second place at 13.3%, followed ...
- Roku To Boost Video Ad Revenue From New DSP Deals: Analyst
Television News Daily, Wayne Friedman - Friday, August 23, 2024
Guggenheim estimates gains from new expanded DSP selling platform deals will s ...
- What Niche-Branded FAST Channels Might Remind Us Of
TV Watch, Wayne Friedman - Monday, August 12, 2024
More niche FAST channels - including ones focused on sports and ne ...
- Roku Gains 11% In Q2 Platform Revenues, Ad Business Expected To Rise
Television News Daily, Wayne Friedman - Friday, August 2, 2024
Roku should benefit from increased ad revenue driven by the 2024 electio ...
- Roku, Trade Desk Ink ID Graph Deal For Streaming Ads
Television News Daily, Wayne Friedman - Thursday, August 1, 2024
The Trade Desk has inked a major deal for its open-source identi ...
- FAST Channels Still Seeing Major Growth, On-Demand Feel Is Best: Analyst
TV Watch, Wayne Friedman - Thursday, July 18, 2024
Tubi and Roku favor more streaming on-demand viewing and Pluto TV focus ...