- Pulling Back The Curtain On In-House: Let's Do The Math
Programmatic Insider, Tom Triscari - Monday, March 16, 2015
Assessing programmatic financials has never been more important. Programmatic is quickly pushi ...
- Is This The Start Of Programmatic TV?
London Blog, Sean Hargrave - Monday, March 16, 2015
The "i" newspaper tv ad changes to fit in with the ne ...
- Will Programmatic TV Go Mainstream This Year?
Programmatic Insider, Ben Plomion - Tuesday, March 10, 2015
We hear industry pundits assert that 2015 will be the year ...
- The Big Bang: TV and Online Data Join To Form New Media World
Audience Buying Insider, Walt Horstman - Friday, March 6, 2015
The major recent M&A announcements in the data industry are spurring t ...
- Solving The Programmatic Puzzle With Advance Bidding
Programmatic Insider, Shani Higgins - Thursday, March 5, 2015
If publishers are ever going to get their fair share of t ...
- Can Viewability Co-Exist With Programmatic Media?
Programmatic Insider, Brian Nadres - Monday, March 2, 2015
Viewability continues to be one of the biggest media buying concerns f ...
- RTB and Me: How Tech Talk and Buzzwords are Confusing a Generation of Media Buyers
Real-Time Daily, Tobias Batton - Monday, March 2, 2015
With all of the talk about jumping into the programmatic pool, ...
- Programmatic Transparency Needs To Be Fixed -- And Fast
London Blog, Sean Hargrave - Thursday, February 26, 2015
Advertisers are putting more budget into programmatic at the same time th ...
- Brand Safety - The Big Guys Get It, Why Not The Independents?
London Blog, Sean Hargrave - Tuesday, February 24, 2015
Brand safety will be the focus of today's IAB seminar as ...
- Three Myths About Programmatic Native
Programmatic Insider, Christopher Schreiber - Monday, February 23, 2015
There has been a lot of discussion about the merging of nati ...
- IAB Releases Native RTB Specifications
Real-Time Daily, Tyler Loechner - Friday, February 20, 2015
As native and programmatic converge, the Interactive Advertising Bureau officially released OpenR ...
- Publicis Moves VivaKI Programmatic Arm Into Agencies
Around the Net In MAD London, Sean Hargrave - Tuesday, February 17, 2015
Publicis Groupe is to move its VivaKi programmatic buyers into its med ...
- Programmatic And RTB Are Now Mainstream -- Just Ask Publicis
London Blog, Sean Hargrave - Tuesday, February 17, 2015
Moving RTB-buying experts out of its specialist technology developer, VivaKi and ...
- How To Evaluate Private Programmatic Deals
Programmatic Insider, Max Knight - Tuesday, February 17, 2015
I have written before about how programmatic private deals work. But t ...
- The Enthusiast Network Unveils Private Marketplace, Propels Programmatic
MediaDailyNews, Erik Sass - Wednesday, February 11, 2015
TEN: The Enthusiast Network is embracing programmatic advertising sales with the laun ...
- Ebay Programmatic-Only Week Scheduled For Next Week
Around the Net In MAD London, Sean Hargrave - Tuesday, February 10, 2015
Ebay's advertising arm has revealed that agencies Essence and Publicis-owned VivaKi a ...
- Born To Be Here: Programmatic Native
Programmatic Insider, Sabine Cummins - Tuesday, February 10, 2015
How do programmatic and native both play in the same sandbox? O ...
- Former Jumptap Exec Raises $5.6M For New Ad Tech Project
Real-Time Daily, Tyler Loechner - Tuesday, February 3, 2015
Boston-based nToggle, an ad tech firm operating in stealth mode, on Tuesd ...
- What I Learned About Programmatic From Buying Windows
Programmatic Insider, Ben Plomion - Tuesday, February 3, 2015
It's hard to think of many businesses older than companies that se ...
- How The Middle Layers Of Ad Tech Keep Fraud Alive
Programmatic Insider, Mike Peralta - Monday, February 2, 2015
When most people sit behind the wheel of a car, they on ...
- Google AdX Leads RTB 'Trust Index' To Begin 2015
RTBlog, Tyler Loechner - Friday, January 30, 2015
In its second edition of the "Global Seller Trust Index" -- a ...
- Asda Programmatic Publisher Plans Not A Threat
Around the Net In MAD London, Sean Hargrave - Thursday, January 29, 2015
Asda's ambition to be viewed by brands and media agencies as ...
- Planning A Programmatic Practice: How-Tos
Programmatic Insider, Brian Nadres - Tuesday, January 27, 2015
More media planning and buying agencies are building their own programmatic capabilitie ...
- Trade Bodies Come Together To Tackle Ad Fraud
Around the Net In MAD London, Sean Hargrave - Friday, January 23, 2015
The advertising industry's trade bodies have confirmed that they will produce ...
- Ad Exchange Smaato Launches Mobile Ad Server
Real-Time Daily, Tyler Loechner - Wednesday, January 21, 2015
Smaato, a mobile ad exchange and supply-side platform (SSP), on Wednesday announc ...
- comScore's Inventory Packages Blend Programmatic, Direct
RTBlog, Tyler Loechner - Thursday, January 22, 2015
comScore this morning announced an initiative to bring pre-bid data to t ...
- Programmatic Data Doctors To Watch In 2015
Programmatic Insider, Skip Brand - Tuesday, January 20, 2015
For programmatic to truly lead all forms of digital marketing, data exper ...
- Remnant Is Dead -- Long Live Remnant!
Audience Buying Insider, John Piccone - Friday, January 16, 2015
Is "remnant" a good thing or a bad thing? How could t ...
- Viewability And Fraud Need To Be Prioritised - Then We Can Talk About Programmatic Data and Transparency
London Blog, Sean Hargrave - Thursday, January 15, 2015
Programmatic has one major trend for 2015. Stop allowing brands to p ...
- What We Can Learn From Walmart's Offline Strategies
Programmatic Insider, Jeremy Ozen - Thursday, January 15, 2015
With its Walmart Exchange platform, the company is focusing on leveraging i ...