- Programmatic TV: Lines Of Demarcation
Audience Buying Insider, Mitch Oscar - Monday, April 20, 2015
Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complai ...
- Google Launches 'Programmatic Playbook' For Digital Marketers
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2015
Google has today launched its "programmatic playbook," a guide for advertisers w ...
- Transparency Acid Test Ratio
Programmatic Insider, Tom Triscari - Monday, April 20, 2015
Transparency in the programmatic world is a game of smoke and mirror ...
- Measurement Tactics For Optimizing Your Programmatic Buys
Metrics Insider, Anto Chittilappilly - Monday, April 20, 2015
One of my clients recently told me that he's spending a b ...
- Moneysupermarket Using Programmatic To Move Beyond Last Click Mentality
Around the Net In MAD London, Sean Hargrave - Friday, April 17, 2015
Moneysupermarket was among the first UK brands to ring fence its first-par ...
- More Than Data: Pioneers Show Programmatic Is About People, Culture Too
London Blog, Sean Hargrave - Friday, April 17, 2015
Programmatic is normally associated with data-driven display, but the message from ear ...
- Five Predictions For The Future Of Programmatic
Programmatic Insider, Craig Teich - Thursday, April 16, 2015
#1: Companies will invest more in programmatic branding. With more publishers adopti ...
- Brands Advertising On "Paedo And Incest" Sites
Around the Net In MAD London, Sean Hargrave - Thursday, April 16, 2015
British Gas, O2, Marks & Spencer, Cillit Bang, Asda and Center Par ...
- Where's Your Name Been? Brand Safety Now Top Priority Following 'Paedo' Site Revelations
London Blog, Sean Hargrave - Thursday, April 16, 2015
Brand safety is promoted to the No. 1 topic of the mome ...
- Thomas Cook Makes Programmatic Debut For New Bookings And Upselling
Around the Net In MAD London, Sean Hargrave - Wednesday, April 15, 2015
Thomas Cook has launched its first programmatic campaign, targeting new customers ...
- How Agencies Can Win The Battle Against Ad-Tech Companies
Programmatic Insider, Maciej Zawadziński - Monday, April 13, 2015
Ad-tech companies have created a number of game-changing technology solutions that n ...
- 'Booby-Trapped' Ad Delivered Via RTB Reveals The Ever Evolving World Of Ad Fraud
RTBlog, Tyler Loechner - Tuesday, April 14, 2015
Over the weekend, Malwarebytes Labs discovered a "booby-trapped" ad that infected use ...
- EBay Advertising Head Gives Three Key Programmatic Findings
Around the Net In MAD London, Sean Hargrave - Friday, April 10, 2015
Head of Advertising at eBay Phuong Nguyen has revealed to The Dr ...
- Havas Appoints Andrew Goode To Head Programmatic Team
Around the Net In MAD London, Sean Hargrave - Wednesday, April 8, 2015
Havas Media Group has appointed Andrew Goode to head up its ...
- How Native and Programmatic Advertising Can Come Together
Programmatic Insider, Ben Plomion - Tuesday, April 7, 2015
The two hottest trends in online advertising in recent years seem almo ...
- Three Strategies For More Programmatic Control
Programmatic Insider, Tom Triscari - Friday, April 3, 2015
Programmatic is one of those game-changing solutions that then creates a n ...
- RTB Ad Spend Increased 141% In 2014; Mobile Key Part Of Growth
RTBlog, Tyler Loechner - Wednesday, April 1, 2015
Global ad spend via real-time bidding (RTB) more than doubled from 20 ...
- Marketers Not Turning Mobile Programmatic Interest Into Action
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
While more than three-quarters of marketers consider programmatic buying in mobile advertisi ...
- Kill The Bots First, Then Tackle Viewability
Programmatic Insider, Augustine Fou - Tuesday, March 31, 2015
This recommendation is based on the simple concept that even if ...
- A Practical Definition Of Programmatic TV
Audience Buying Insider, Joel Melby - Friday, March 27, 2015
Programmatic TV advertising has become a hot topic over the past yea ...
- UI Fatigue: The Need to Centralize Programmatic Access
Programmatic Insider, Brian Nadres - Friday, March 27, 2015
Media buyers are more equipped than ever to handle programmatic media. T ...
- Dear Sir Martin Sorrell - The Transparency Needed in Advertising Isn't In Financial Reporting, It's In Agency Bills
London Blog, Sean Hargrave - Thursday, March 26, 2015
When Martin Sorrell claimed the industry needs transparency, you can imagine h ...
- Brands Need Educating On Programmatic, Experts Agree
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2015
Industry leaders agreed today that creativity and brand marketing will dominate t ...
- Agencies And Networks Should Lead The Click Fraud Fight -- Stop Saying It's Up To All Of Us
London Blog, Sean Hargrave - Tuesday, March 24, 2015
When agencies and their trading desks' bills can include up to 5 ...
- The Tao Of Gary Milner
RTBlog, Joe Mandese - Monday, March 23, 2015
The Lenovo digital marketing chief made a strong case against open R ...
- AOP Launches Quality Programmatic Publisher Hub
Around the Net In MAD London, Sean Hargrave - Monday, March 23, 2015
The Association of Online Publishers (AOP) has worked with some of t ...
- Viewability Overhaul for ESI Media To Pave Way For Programmatic
Around the Net In MAD London, Sean Hargrave - Monday, March 23, 2015
"The Independent" and "Evening Standard" owner ESI Media is looking to reva ...
- Programmatic's 'Race To The Bottom' -- Publishers' Fight Back Begins
London Blog, Sean Hargrave - Monday, March 23, 2015
Publishers appear to be fighting back against programmatic's "race to the botto ...
- Rapid Growth Of RTB Still Comes Down To Data
Programmatic Insider, James Green - Thursday, March 19, 2015
According to eMarketer, RTB now serves as the dominant transaction method ...
- DoubleVerify's Pre-Bid Targeting Tech Comes To AppNexus
Real-Time Daily, Tyler Loechner - Tuesday, March 17, 2015
DoubleVerify, a digital ad measurement firm, on Tuesday announced that its pre-b ...