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EBay Advertising Head Gives Three Key Programmatic Findings

  • The Drum, Friday, April 10, 2015 7:13 AM

Head of Advertising at eBay Phuong Nguyen has revealed to The Drum three lessons from its programmatic trial. Programmatic shouldn't be seen in isolation but as a "technology enabler" was his first observation. His second was that "humans matter" and his final thought was the technology was not advanced enough yet for a programmatic-only future.

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1 comment about "EBay Advertising Head Gives Three Key Programmatic Findings".
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  1. Ed Papazian from Media Dynamics Inc, April 10, 2015 at 10:26 a.m.

    Makes sense to me.

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