Around the Net
Brands Need Educating On Programmatic, Experts Agree
- Marketing, Tuesday, March 24, 2015 7:04 AM
Industry leaders agreed today that creativity and brand marketing will dominate the conversation about programmatic advertising this year but education for brands needed to step-up a gear. The ‘Programmatic: problem or panacea?’ session at Ad Week Europe yesterday resulted in a unanimous call for the industry to excite brand marketers and creative agencies, otherwise conversation about the industry’s latest obsession will hit a stalemate.
