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Google Launches 'Programmatic Playbook' For Digital Marketers

  • Campaign, Wednesday, April 22, 2015 6:45 AM

Google has today launched its "programmatic playbook", a guide for advertisers who may be wary of programmatic campaigns. Patrice Harvey, a client development manager for DoubleClick, an ad technology company owned by Google, said: "More acquisition advertisers have really embraced programmatic." Harvey told Campaign the playbook’s launch was aimed at brand marketers who needed "hand-holding" when planning and running successful programmatic campaigns.

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