- A World Without Cookies: Post-Apocalypse Or Better Marketing?
Programmatic Insider, Christopher Hansen - Tuesday, January 13, 2015
In the 1980s, the TV movie "The Day After" provided a glimp ...
- TV Audience Buying Is Only Half the Story
Audience Buying Insider, Walt Horstman - Thursday, January 8, 2015
As I read through the multiple year-end wrap-ups on the growth a ...
- Beating The Bots -- 3 Top Tips To Success
MAD London, Rachel Powney - Friday, January 9, 2015
Understanding fraud, insisting on transparency and measuring results accordingly will help bran ...
- Programmatic Brand Advertising's Mount Rushmore
Programmatic Insider, Skip Brand - Thursday, January 8, 2015
Mount Rushmore National Memorial is a sculpture carved into the granite fa ...
- CPG Brands: Seven Ways To Run A Better Programmatic Campaign
Programmatic Insider, Ben Plomion - Wednesday, January 7, 2015
Running programmatic campaigns for CPG brands has helped us learn a numb ...
- Verizon Taps AOL For Programmatic Video Partnership
Around the Net In MAD London, Sean Hargrave - Tuesday, January 6, 2015
Verizon has approached AOL about a potential acquisition or joint venture wi ...
- Nearly Three In Four FT.com Impressions On Open Exchanges Fraudulent
Around the Net In MAD London, Sean Hargrave - Monday, January 5, 2015
Cybercriminals are posing as British publishers, including the "Financial Times" and t ...
- Shape Up Or Ship Out -- FT.com Figures' Stark Warning On Digital Display
London Blog, Sean Hargrave - Monday, January 5, 2015
As "The Times" reveals that FT.com research shows nearly three in fo ...
- What Would Don Draper Say About Programmatic?
Programmatic Insider, Bertrand Quesada - Monday, December 29, 2014
When Don Draper was creating campaigns, whiskey-filled drink carts were clanking arou ...
- Consolidation In Social Media Tech
The Social Graf, Erik Sass - Wednesday, December 24, 2014
Possibly the only thing growing faster than social media usage is t ...
- Over Half Of Video Ads Bought Via RTB Contain 'Misaligned' Data, Study Finds
Real-Time Daily, Tyler Loechner - Monday, December 22, 2014
Every week, it seems a new report comes out telling marketers th ...
- The 'In-House Trend' Was Written On The Wall
RTBlog, Tyler Loechner - Monday, December 22, 2014
Marketers are increasingly putting their trust in technology to run successful digit ...
- For Programmatic To Matter, It Must Reach The SMB Level
Programmatic Insider, Ken Swanson - Thursday, December 18, 2014
This has been a banner year for the practice of programmatic ...
- Programmatic Video Complexity Still Baffles The Industry
Video Insider, Jeremy Ostermiller - Wednesday, December 17, 2014
Marketers are set to triple their investment in programmatic video next yea ...
- Digital Marketing In 2015: Mobile, Data And RTB Hype
Programmatic Insider, James Green - Monday, December 15, 2014
As digital marketers plan and prepare for next year, here are so ...
- Auto Ads, Holidays Dominate November's Programmatic Cost Index
Real-Time Daily, Tyler Loechner - Friday, December 12, 2014
Travel typically dominates when it comes to the most expensive segments ...
- New Programmatic Quiz: Have You Gotten Smarter?
RTBlog, Tyler Loechner - Monday, December 15, 2014
In late September we shared with you a programmatic quiz that vid ...
- Programmatic More Transparent If The Right Questions Are Asked
Around the Net In MAD London, Sean Hargrave - Friday, December 12, 2014
'Marketing Week' talked to brands, publishers, media agencies and ad tech provide ...
- Programmatic Transparency - 3 Questions To Ask
London Blog, Sean Hargrave - Friday, December 12, 2014
The view from London this week has been that programmatic isn't alwa ...
- A Programmatic Future Needs Attribution As Its Trailblazer
MAD London, Wolf Allisat - Friday, December 12, 2014
For a programmatic future to work, attribution will need to be ...
- Posterscope Launches Real-Time Outdoor Media Trading: Signs Outfront, Lamar From Supply-Side
Real-Time Daily, Joe Mandese - Friday, December 12, 2014
Dentsu Aegis Network's out-of-home agency Posterscope this morning unveiled what it clai ...
- Programmatic Will Become More Transparent In 2015
Around the Net In MAD London, Sean Hargrave - Thursday, December 11, 2014
Programmatic advertising will become more transparent and data rich and branch o ...
- RTB For Native Takes Off With TripleLife Partnerships
Around the Net in Real-Time, Tyler Loechner - Wednesday, December 10, 2014
Advertising Age has reported that TripleLife, a native ad tech company, h ...
- Unifying Sky - Is It All About Building A Single European Programmatic TV Platform?
London Blog, Sean Hargrave - Thursday, December 11, 2014
A unified Sky is being planned for 2015, and though pan-European spor ...
- 10 Programmatic Predictions For 2015
Programmatic Insider, Ben Plomion - Thursday, December 11, 2014
Real-time bidding and programmatic advertising change quickly -- which makes it especial ...
- Google AdX Tops RTB Quality Index
RTBlog, Tyler Loechner - Wednesday, December 10, 2014
Despite a recent study from Google noting that 56.1% of all impressio ...
- EBay Experiments With Programmatic-Only Service
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
Online marketplace eBay is to run an ad trading experiment next ye ...
- Programmatic Gets Personal: What to Watch in 2015
Programmatic Insider, Maureen Little - Monday, December 8, 2014
Trends don't emerge out of thin air each December, and I wi ...
- Is RTB Killing the Creative Star?
Programmatic Insider, - Friday, December 5, 2014
If video killed the radio star, is programmatic slowly killing the st ...
- Media All Star: Ari Bluman
MediaPost All Stars, Joe Mandese - Tuesday, December 9, 2014
As the Chief Digital Investment Officer of WPP's GroupM, Ari Bluman inherent ...