- Google Updates DoubleClick Verification, Gives Advertisers More Control
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 2, 2014
Google's DoubleClick rolled out eight updates to its Verification product suite Tuesda ...
- Fantastic Four: Comparing Agency Trading Desks' Programmatic Efforts
Programmatic Insider, Skip Brand - Tuesday, November 25, 2014
The Fantastic Four agency holding groups, and their respective trading desk effor ...
- Google Finally Gets It
Programmatic Insider, Jeremy Ozen - Tuesday, November 25, 2014
During the Web Summit in early November, Google's global CMO, Lorraine Twohil ...
- Programmatic's Problems With Brands Are Simple - Let's Stop Pretending They're Not
London Blog, Sean Hargrave - Thursday, November 20, 2014
As RTB executives meet in London to discuss programmatic, let's drop th ...
- TV Ad Targeting Gets More Sophisticated
Programmatic Insider, Jonathan Weitz - Thursday, November 20, 2014
At the recent OMMA Audience Targeting conference, I moderated a panel ...
- Nexage Ups 'Nexage Connect' Data Hub With 4 Partnerships
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
Mobile ad exchange Nexage on Wednesday announced the addition of four n ...
- Programmatic Has Grown By 61% So Far This Year
Around the Net In MAD London, Sean Hargrave - Wednesday, November 19, 2014
Programmatic advertising has revolutionised brands' media buying -- bad news for tradition ...
- Lucky 7 Big Data Doctors And Programmatic Brand Advertising
Programmatic Insider, Skip Brand - Tuesday, November 18, 2014
Even though data management is a huge challenge for most advertisers a ...
- How Private Deals Can Bring Better Marketing ROI
Programmatic Insider, Max Knight - Monday, November 17, 2014
Programmatic buying has broken through. It's more mainstream and more effective th ...
- Real-Time With AdRoll CTO Volonghi On RTB's Tech & Growing Data Pool
RTBlog, Tyler Loechner - Monday, November 17, 2014
Real-Time Daily spoke with Valentino Volonghi, chief technology officer of AdRoll, ...
- eBay Steps Up Mobile Programmatic
Around the Net In MAD London, Sean Hargrave - Friday, November 14, 2014
eBay is stepping up its mobile ad offering with the launch ...
- TapSense Rides Private Ad Exchange Adoption To Big Revenue Boost
Real-Time Daily, Tyler Loechner - Thursday, November 13, 2014
The growth of private programmatic ad exchanges has helped at least o ...
- Where Is Premium Inventory In Programmatic World?
Programmatic Insider, Josh Bernstein - Thursday, November 13, 2014
Programmatic platforms are continuing to gain momentum as an efficient way ...
- AppFlood Revamps CPM Buying, Lets Marketers Target On CPI-Like Basis
Real-Time Daily, Tyler Loechner - Thursday, November 13, 2014
Break out your acronym chart. AppFlood, a mobile ad exchange, on Thursd ...
- Latest Research -- And What's In It For Agencies
Programmatic Insider, Kiran Gopinath - Tuesday, November 11, 2014
In the fast-evolving ad tech world, new research on trends, emerging technologi ...
- Racing From The Bottom: 75% Of Brands Now Using Programmatic
RTBlog, Tyler Loechner - Tuesday, November 11, 2014
Not too long ago, one school of thought questioned whether or n ...
- Millennial Media Reports Q3 Revenue Of $69.8M, Continues Shift To Programmatic
Real-Time Daily, Tyler Loechner - Friday, November 7, 2014
Millennial Media, a mobile ad network turned programmatic exchange, has released i ...
- Mobile RTB Continues To Surge, As Does Rich Media Use
Real-Time Daily, Tyler Loechner - Thursday, November 6, 2014
The amount of players in the mobile real-time bidding space has increas ...
- Xaxis And Vivaki Claim Shift To In-House Programmatic 'Not Happening'
Around the Net In MAD London, Sean Hargrave - Wednesday, November 5, 2014
Xaxis global chief executive Brian Lesser and Vivaki president, AOD and Nor ...
- Programmatic & Big Data Nerds: It's Marathon, Not Sprint
Programmatic Insider, Skip Brand - Wednesday, November 5, 2014
Everyone -- especially runners -- loves the New York City Marathon. T ...
- ITV Exec Says Fraud Keeping TV Out Of Programmatic
Around the Net In MAD London, Sean Hargrave - Tuesday, November 4, 2014
Ad fraud and viewability obstacles in the programmatic trading space are putti ...
- Targeting vs Reach - Can Programmatic Help Video Overcome The Ultimate Catch-22?
MAD London, James Booth - Tuesday, November 4, 2014
Tech vendors charge on volume but sell on targeting and frequency cappin ...
- How To Price Programmatic Inventory
Programmatic Insider, Jeff Kaldahl - Tuesday, November 4, 2014
Pricing programmatic inventory -- be it display, video, mobile, or social ...
- Programmatic Prompts Northern & Shell To Build Data Capability
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell are investing in the development of their CRM syste ...
- Publishers That Keep Hold Of Their Data Will Thrive In Programmatic - Just Ask Northern & Shell
London Blog, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell is pointing the way ahead for publishers who ne ...
- Consolidating Data Doesn't Mean Treating Every Piece The Same
Programmatic Insider, Jeremy Ozen - Thursday, October 30, 2014
Earlier this month, Charles Butler, the new CTO of Annalect -- Omnicom ...
- Programmatic Means Industry Will Learn From Data As It Focuses On Transparency
MAD London, Wolf Allisat - Wednesday, October 29, 2014
Where does the rise of RTB and programmatic leave the marketer? Wel ...
- How To Evaluate And Select Programmatic Partners
Programmatic Insider, Garret Vreeland - Wednesday, October 29, 2014
While the programmatic space holds great promise, marketers have navigated it wi ...
- Time-Based Programmatic Solves Advertising Attention Deficit Disorder
Programmatic Insider, Skip Brand - Tuesday, October 28, 2014
Time-based metrics are getting everyone's attention at the moment because buying proxi ...
- Yahoo!7 Launching RTB Ad Exchange
Around the Net in Real-Time, Tyler Loechner - Friday, October 24, 2014
Yahoo7, the Australian branch of Yahoo Inc., has launched a programmatic ...