- Multiple Parties In A Cookie Pool: A Race To The Bottom
Programmatic Insider, Thomas Kruithof, Josje Zwinkels - Monday, October 27, 2014
The core of programmatic marketing is buying the right impression at t ...
- Programmatic Is Strong, Not Fat
Programmatic Insider, Keith Fagan - Friday, October 24, 2014
A few weeks ago, RTB Insider ran a post on a top ...
- Rubicon Reports $32.2M Revenue In Q3, Sees RTB Business Grow By 75%
Real-Time Daily, Tyler Loechner - Friday, October 24, 2014
Rubicon Project on Thursday announced its Q3 2014 financial results, reporting $32 ...
- Time As A Currency Is Making Waves
RTBlog, Tyler Loechner - Friday, October 24, 2014
Like a broken clock, digital marketers only get it right some ...
- WPP's Sir Martin Sorrell 'Puzzled' By Transparency Debate
Around the Net In MAD London, Sean Hargrave - Thursday, October 23, 2014
WPP chief Sir Martin Sorrell has said he is "puzzled" by so ...
- Navigating The Holiday Season's Bidding Frenzy
Programmatic Insider, James Green - Thursday, October 23, 2014
The lines have blurred when it comes to Black Friday and Cyb ...
- Is Premium Programmatic Just Like The Ryder Cup?
Programmatic Insider, Skip Brand - Tuesday, October 21, 2014
The programmatic trading landscape is evolving fast. As a result, there a ...
- Beaconing & the Retailer Programmatic Ad Exchange
MobileShopTalk, Chuck Martin - Monday, October 20, 2014
Shoppers are about to start receiving highly targeted ads directly from bran ...
- The Unstoppable Growth Of Programmatic Is Going To Kill Jobs
Online Spin, Maarten Albarda - Monday, October 20, 2014
Darn it, I really wanted to write a rant about Twitter profil ...
- TV Programmatic & The Snow Cone
Audience Buying Insider, Mitch Oscar - Friday, October 17, 2014
A New Yorker cartoon: A man and his young son walk ...
- Dear RTB - Publishers Are Waking Up To The Value Of Their Data
London Blog, Sean Hargrave - Friday, October 17, 2014
If content truly is king, then publishers hold the aces. The b ...
- Private Marketplaces, Programmatic Direct Not Just Fads
RTBlog, Tyler Loechner - Friday, October 17, 2014
The programmatic ad industry's "flight to quality" may be overstated -- ...
- It Takes Incisive Planning And Creativity To Make Programmatic Machines Do The Right Thing
London Blog, Sean Hargrave - Thursday, October 16, 2014
It's tempting to think RTB and programmatic are all about machines whizzi ...
- Brands Must Get Beyond Fixation on Measurable Media Impact
Programmatic Insider, Eric Berry - Thursday, October 16, 2014
The RTB ecosystem, with its fundamental need for measurement and attribution, cou ...
- Magna's Big Step Toward Local TV Programmatic
MediaDailyNews, Charlene Weisler - Monday, October 13, 2014
There is a lot of talk about programmatic moving into television, b ...
- Programmatic In-House (Brands) Vs. Out-Of-House (Agencies)? Actually, Both Are Needed
Programmatic Insider, Skip Brand - Tuesday, October 14, 2014
Experts in programmatic believe in-house buying by brands plus value-added services fr ...
- Programmatic: Ingredient in Today's Marketing Mix
Programmatic Insider, Paul Dean - Thursday, October 9, 2014
I've spent a long time buying and selling media on behalf ...
- Programmatic's POEM: Paid, Owned and Earned Media
Programmatic Insider, Skip Brand - Tuesday, October 7, 2014
The terms "paid, owned, and earned media" (POEM) have become the be ...
- The Private Future Of Programmatic
RTBlog, Tyler Loechner - Tuesday, October 7, 2014
Programmatic advertising is expected to help fuel growth in the U.S. onli ...
- Industry Appears Split On Whether Programmatic Makes Advertising 'Less Human'
London Blog, Sean Hargrave - Monday, October 6, 2014
Programmatic and RTB are so new that nobody can fully predict wh ...
- What Programmatic Means For Location-Based Retargeting
Programmatic Insider, Jeremy Ozen - Thursday, October 2, 2014
Abandoned-cart retargeting is one of the most basic types of retargeting, a ...
- Quality Scale Isn't There In Open RTB Marketplace
Show Daily, Tyler Loechner - Thursday, October 2, 2014
Consumer goods giant Unilever has been using programmatic advertising for three year ...
- Open Exchanges' Quality Problem
Show Daily, Gavin O'Malley - Thursday, October 2, 2014
Compared to closed exchanges, is the quality of inventory that much low ...
- Programmatic First: It's Branding, Stupid!
Programmatic Insider, Skip Brand - Wednesday, October 1, 2014
The window to premium programmatic is not simply open, but it h ...
- Tremor Video Adds 7 Demand Side Partners
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
Tremor Video on Monday announced it has partnered with seven demand-side platfor ...
- Havas Claims New 'Meta DSP' Is World's First, Calls It A 'Programmatic Pure Player'
Real-Time Daily, Joe Mandese - Tuesday, September 30, 2014
Havas, a programmatic pioneer among agency holding companies that created both t ...
- The Audience Day Part
Audience Buying Insider, John Piccone - Friday, September 26, 2014
More and more marketers, reacting to the chaos of fragmented TV viewersh ...
- Clearstream Acquires EngageHD, Appoints Bennett As CTO
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Clearstream, a video ad targeting platform that uses real-time bidding (RTB), ...
- VivaKi Launches 'Quality Index' To Tune Up Programmatic Inventory
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Publicis Groupe's VivaKi on Thursday announced the launch of Quality Index v ...
- Attribution For RTB Marketers: Why Should I Care?
Programmatic Insider, Jeff Kaldahl - Thursday, September 25, 2014
If you work in real-time advertising, you shouldn't just care about attributi ...